Electronic Arts
Global Creator Relations Manager, Lifestyle
Electronic Arts, Marina Del Rey, California, United States, 90292
The Creator Relations Manager is a core member of the Lifestyle Integrated Communications team dedicated to
The Sims
and
Skate
franchises. In this role, you'll develop and execute creator strategies, and manage relationships with our regional teams, agencies,
influencers and creators. You
will work with our Integrated Communications Director and team (including PR, Community, Social), and Integrated Marketing and Business Development teammates. You'll focus on
briefing in creator content and programming consistent with our communications messaging that highlights key game features to engage our players across a number of platforms and channels.
Key AccountabilitiesManage our North America-based influencer and creator relationships, including creator and talent agenciesLead the global influencer strategies for key launches that help retain current players and attract new players, including creating compelling and on-brand briefs, selecting creators, and ensuring high quality deliverablesCollaborate and coordinate across the Lifestyle Integrated Communications team to ensure high-quality execution of the influencer tactics/campaign beats that ladder up into the overall brand campaignsDrive development of SOWs and POs with our agency partners, internal finance, and legal teammates
Requirements/ResponsibilitiesDevelop and execute the overarching creator strategies across
The Sims
and
Skate
franchises that will drive the approach to influencers and creators globallyWork with our agency partners to oversee campaigns and ensure delivery of creator content and campaign reportsLeverage the EA Creator Network, in partnership with the Community Management team, to help manage creators, their content, and cultivate new relationships, resulting in an increase of UGC at strategic pointsCollaborate with Social Media and Community teams to bring creators into the fold of owned community marketing opportunitiesAct as a go-to English-language point-of-contact for creators and influencers for
The Sims
and
Skate
franchises ,
building relationships that lastPartner closely with expert influencer partnership managers and regional creator relations teammates across EA to deliver globally-resonant plans for both franchisesBuild ongoing relationships with our cross-functional teams, including development, communications, brand, legal and financePartake in meetings, brainstorms, and planning sessionsUse tools to analyze and improve influencer content performanceStay connected to online trends and undiscovered talent to identify the most appropriate creators to meet campaign goalsBecome a functional expert for vendors and partners driving creator campaignsHelp manage influencer budgets and improve spend based on our goals
QualificationsTechnical skills
Experience in Creator and Community Management in North America; talent management experience in adjacent entertainment industries preferredShould have existing creator relationshipsExperience with digital and creator marketing and appropriate metrics of successMeasure Creator efforts with social listening/analytic tools to provide data-informed actionsExperience with and scope of knowledge of video and livestream platforms such as Instagram, Snap, TikTok, X, Twitch, YouTube and other new social platformsExperience with interpreting community feedback to make relevant recommendations
Soft skillsStrong planning, organizational, and task/project management abilitiesStrong written and verbal communication skills in English, able to present plans and concepts in EnglishFamiliar with collaborating in a global environment
Other qualificationsBachelor's degree (or similar) in Communications or Marketing, but not essentialPassion for gaming and an understanding of player motivations and needs
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento):
$103,200 - $145,600 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
The Sims
and
Skate
franchises. In this role, you'll develop and execute creator strategies, and manage relationships with our regional teams, agencies,
influencers and creators. You
will work with our Integrated Communications Director and team (including PR, Community, Social), and Integrated Marketing and Business Development teammates. You'll focus on
briefing in creator content and programming consistent with our communications messaging that highlights key game features to engage our players across a number of platforms and channels.
Key AccountabilitiesManage our North America-based influencer and creator relationships, including creator and talent agenciesLead the global influencer strategies for key launches that help retain current players and attract new players, including creating compelling and on-brand briefs, selecting creators, and ensuring high quality deliverablesCollaborate and coordinate across the Lifestyle Integrated Communications team to ensure high-quality execution of the influencer tactics/campaign beats that ladder up into the overall brand campaignsDrive development of SOWs and POs with our agency partners, internal finance, and legal teammates
Requirements/ResponsibilitiesDevelop and execute the overarching creator strategies across
The Sims
and
Skate
franchises that will drive the approach to influencers and creators globallyWork with our agency partners to oversee campaigns and ensure delivery of creator content and campaign reportsLeverage the EA Creator Network, in partnership with the Community Management team, to help manage creators, their content, and cultivate new relationships, resulting in an increase of UGC at strategic pointsCollaborate with Social Media and Community teams to bring creators into the fold of owned community marketing opportunitiesAct as a go-to English-language point-of-contact for creators and influencers for
The Sims
and
Skate
franchises ,
building relationships that lastPartner closely with expert influencer partnership managers and regional creator relations teammates across EA to deliver globally-resonant plans for both franchisesBuild ongoing relationships with our cross-functional teams, including development, communications, brand, legal and financePartake in meetings, brainstorms, and planning sessionsUse tools to analyze and improve influencer content performanceStay connected to online trends and undiscovered talent to identify the most appropriate creators to meet campaign goalsBecome a functional expert for vendors and partners driving creator campaignsHelp manage influencer budgets and improve spend based on our goals
QualificationsTechnical skills
Experience in Creator and Community Management in North America; talent management experience in adjacent entertainment industries preferredShould have existing creator relationshipsExperience with digital and creator marketing and appropriate metrics of successMeasure Creator efforts with social listening/analytic tools to provide data-informed actionsExperience with and scope of knowledge of video and livestream platforms such as Instagram, Snap, TikTok, X, Twitch, YouTube and other new social platformsExperience with interpreting community feedback to make relevant recommendations
Soft skillsStrong planning, organizational, and task/project management abilitiesStrong written and verbal communication skills in English, able to present plans and concepts in EnglishFamiliar with collaborating in a global environment
Other qualificationsBachelor's degree (or similar) in Communications or Marketing, but not essentialPassion for gaming and an understanding of player motivations and needs
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento):
$103,200 - $145,600 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.