Atlantic Union Bank
Creative Director (HYBRID - Richmond, VA)
Atlantic Union Bank, Glen Allen, Virginia, United States, 23060
Description
Position DescriptionAtlantic Union Bank (AUB) is seeking a leader with a proven track record of managing and delivering powerful creative for big brands. This is an exciting opportunity to evolve and manage the AUB brand. The Creative Director will lead a multi-person team made up of themselves, designers, copywriters and videographer/photographer. A true creative problem solver, this person will be responsible for delivering the evolution of our brand as well as day to day game changing marketing and customer experiences. This position will bring the unique skillsets of a great strategic thinker as well as deep creative skills that enable impactful business results.Position AccountabilitiesPartner with strategists, external agencies and internal business clients to understand consumer and business/commercial needs and translate that into a world-class creative execution.Lead and inspire a creative team to develop winning creative across multiple channels including print, digital, direct mail and more.Be the champion for AUB's brand guidelines -enforcing them across the organization and imbedding them in customer experiences throughout the bank.Build and manage a proprietary library of photography and videography for use in marketing and throughout our customer experience.Create, mentor and lead teams while effectively navigating complex client organizations and processes.Define and model the team culture, ensuring it aligns with the company's values (Caring, Courageous, Committed); enable an environment where the team can take pride in its work, take safe risks and grow.Manage the team and budget (make hiring decisions, development and training recommendations, etc.).Present with a convincing and inspiring style that increases buy-in and opens the door to new opportunities.Build a library of content for purposes of publishing across the bank's website, social media platforms, and lead development and nurture campaigns.
Organizational RelationshipThis position reports to the Head of Brand Marketing.Position QualificationsEducation & ExperiencePrefer 8 years' experience in creative direction, with a minimum of 5 years in a leadership capacity.Bachelor's degree in marketing, business administration, communications, or related field preferredFinancial Services industry experience highly preferredExperience leading cross-departmental teams in brand standards and brand architecture developmentExperience leading teams in traditional, digital, and emerging social/content marketing channelsExperienced in animated video development and production.Content development and managementRetail/Branch merchandising background
Knowledge & SkillsStrong creative vision paired with the ability to evolve a brand in a way that will ultimately be irresistible to the consumer.Ability to partner effectively with cross-functional teams, work autonomously and navigate ambiguity.Persuasive communication skills, both orally and in writing.Talent for building strong relationships with high-leverage internal and external networks.This is a roll up your sleeves environment - while leading overall creative development and strategy, this role will work as a performer as well.
Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit-sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits.We are proud to be an EEO/AA, Minority/Female/Disability/Veteran employer. We maintain a drug-free workplace.
Position DescriptionAtlantic Union Bank (AUB) is seeking a leader with a proven track record of managing and delivering powerful creative for big brands. This is an exciting opportunity to evolve and manage the AUB brand. The Creative Director will lead a multi-person team made up of themselves, designers, copywriters and videographer/photographer. A true creative problem solver, this person will be responsible for delivering the evolution of our brand as well as day to day game changing marketing and customer experiences. This position will bring the unique skillsets of a great strategic thinker as well as deep creative skills that enable impactful business results.Position AccountabilitiesPartner with strategists, external agencies and internal business clients to understand consumer and business/commercial needs and translate that into a world-class creative execution.Lead and inspire a creative team to develop winning creative across multiple channels including print, digital, direct mail and more.Be the champion for AUB's brand guidelines -enforcing them across the organization and imbedding them in customer experiences throughout the bank.Build and manage a proprietary library of photography and videography for use in marketing and throughout our customer experience.Create, mentor and lead teams while effectively navigating complex client organizations and processes.Define and model the team culture, ensuring it aligns with the company's values (Caring, Courageous, Committed); enable an environment where the team can take pride in its work, take safe risks and grow.Manage the team and budget (make hiring decisions, development and training recommendations, etc.).Present with a convincing and inspiring style that increases buy-in and opens the door to new opportunities.Build a library of content for purposes of publishing across the bank's website, social media platforms, and lead development and nurture campaigns.
Organizational RelationshipThis position reports to the Head of Brand Marketing.Position QualificationsEducation & ExperiencePrefer 8 years' experience in creative direction, with a minimum of 5 years in a leadership capacity.Bachelor's degree in marketing, business administration, communications, or related field preferredFinancial Services industry experience highly preferredExperience leading cross-departmental teams in brand standards and brand architecture developmentExperience leading teams in traditional, digital, and emerging social/content marketing channelsExperienced in animated video development and production.Content development and managementRetail/Branch merchandising background
Knowledge & SkillsStrong creative vision paired with the ability to evolve a brand in a way that will ultimately be irresistible to the consumer.Ability to partner effectively with cross-functional teams, work autonomously and navigate ambiguity.Persuasive communication skills, both orally and in writing.Talent for building strong relationships with high-leverage internal and external networks.This is a roll up your sleeves environment - while leading overall creative development and strategy, this role will work as a performer as well.
Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit-sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits.We are proud to be an EEO/AA, Minority/Female/Disability/Veteran employer. We maintain a drug-free workplace.