Stanley Martin
Marketing Specialist
Stanley Martin, Reston, Virginia, United States, 22090
Marketing Specialist
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Req #1172
Wednesday, July 31, 2024
At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values:
Our Team Makes the Difference
Succeed with knowledgeable, driven, and dedicated people working together
We Are Homebuyer Focused
Keep our customers and their satisfaction central to all that we do
We Have a Passion for Excellence
Strive to keep improving with our focus on the Stanley Martin Way
We Do the Right Thing
Act with the highest standards of integrity, every day
Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture.
The Marketing Specialist will be responsible for a range of functions, to include branding and positioning, sales support, digital marketing, content marketing, event marketing and more.
Responsibilities and Duties:
Executes marketing tactics to drive qualified prospects to assigned neighborhoods or Region(s)
Collaborate and execute on the regional media plan; work with Media Specialist, Marketing Manager and Director of Marketing (as applicable) to hit deadlines and with designers on creative development
Process and coordinate the execution of Division requests for marketing projects for assigned neighborhoods or Region(s)
Help manage, maintain and execute each marketing project,demonstrating leadership and ownership throughout the entire lifecycle of the project
Draft creative briefs for marketing efforts to give design team direction
Collaborate with internal and external marketing resources (designers, printers, vendors) for delivery of projects on a timely basis
Serve as a liaison and collaborative partner between all internal departments to ensure campaigns and strategies are followed consistently
Manage the creation process for all marketing materials, including site plans, floor plan brochures, neighborhood brochures and other marketing collateral as needed
Help to maintain a divisional marketing budget by entering and tracking expenses for assigned Region(s)
Consult with Divisional sales leaders, Director of Marketing and Senior Vice President of Marketing on new marketing strategies, creation of integrated marketing plans and programming; including campaigns, media plans, advertising and collateral
Attend weekly marketing meetings and sales calls with marketing lead and divisional sales leaders
Work to ensure that proper brand guidelines, policies and procedures are current or updated as necessary
Represent the company professionally in all internal and external interactions and communications
Complete all other duties as assigned by manager
Respond to unscheduled and unplanned marketing needs with a positive, can-do attitude
Adhere to company safety standards and help promote a safe working environment
Adhere to and promote the Mission, Vision and Values of Stanley Martin
Position Standards:
Team player
Attention to detail
Strong communications and organizational skills
Ability to multitask and prioritize
Positive attitude and self-starter
Demonstrates leadership and ownership throughout the entire lifecycle of assigned projects
Ability to analyze results to develop new tactics
Takes ownership of all assigned projects
Position Requirements:
BA/BS Degree in marketing, communications or business (preferred)
Strong marketing experience
Strong leadership skills; team player with an independent working style
Outstanding creative judgment and familiarity developing advertising creative in all forms of media
An ability to think both creatively and strategically
Excellent organizational and written/oral communication skills
The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
What’s In It For Me:
Access to competitively priced, high-quality health care options through Aetna, MetLife and VSP, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid and Aflac supplemental options)
Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
Put your family first with benefits, including 2 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Receive well-rounded wellness benefits, including access paid annual subscription to Calm, free and low-cost mental health resources and support services through our Employee Assistance Program
Continue your education with tuition and certification reimbursement
Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
Protect yourself from identity theft or travel mishaps with our no-cost coverage
Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.
Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.
To hear from our current team members about why they love working at Stanley Martin, click here (https://www.stanleymartin.com/who-we-are/careers) .'
Other details
Pay Type Salary
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Req #1172
Wednesday, July 31, 2024
At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values:
Our Team Makes the Difference
Succeed with knowledgeable, driven, and dedicated people working together
We Are Homebuyer Focused
Keep our customers and their satisfaction central to all that we do
We Have a Passion for Excellence
Strive to keep improving with our focus on the Stanley Martin Way
We Do the Right Thing
Act with the highest standards of integrity, every day
Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture.
The Marketing Specialist will be responsible for a range of functions, to include branding and positioning, sales support, digital marketing, content marketing, event marketing and more.
Responsibilities and Duties:
Executes marketing tactics to drive qualified prospects to assigned neighborhoods or Region(s)
Collaborate and execute on the regional media plan; work with Media Specialist, Marketing Manager and Director of Marketing (as applicable) to hit deadlines and with designers on creative development
Process and coordinate the execution of Division requests for marketing projects for assigned neighborhoods or Region(s)
Help manage, maintain and execute each marketing project,demonstrating leadership and ownership throughout the entire lifecycle of the project
Draft creative briefs for marketing efforts to give design team direction
Collaborate with internal and external marketing resources (designers, printers, vendors) for delivery of projects on a timely basis
Serve as a liaison and collaborative partner between all internal departments to ensure campaigns and strategies are followed consistently
Manage the creation process for all marketing materials, including site plans, floor plan brochures, neighborhood brochures and other marketing collateral as needed
Help to maintain a divisional marketing budget by entering and tracking expenses for assigned Region(s)
Consult with Divisional sales leaders, Director of Marketing and Senior Vice President of Marketing on new marketing strategies, creation of integrated marketing plans and programming; including campaigns, media plans, advertising and collateral
Attend weekly marketing meetings and sales calls with marketing lead and divisional sales leaders
Work to ensure that proper brand guidelines, policies and procedures are current or updated as necessary
Represent the company professionally in all internal and external interactions and communications
Complete all other duties as assigned by manager
Respond to unscheduled and unplanned marketing needs with a positive, can-do attitude
Adhere to company safety standards and help promote a safe working environment
Adhere to and promote the Mission, Vision and Values of Stanley Martin
Position Standards:
Team player
Attention to detail
Strong communications and organizational skills
Ability to multitask and prioritize
Positive attitude and self-starter
Demonstrates leadership and ownership throughout the entire lifecycle of assigned projects
Ability to analyze results to develop new tactics
Takes ownership of all assigned projects
Position Requirements:
BA/BS Degree in marketing, communications or business (preferred)
Strong marketing experience
Strong leadership skills; team player with an independent working style
Outstanding creative judgment and familiarity developing advertising creative in all forms of media
An ability to think both creatively and strategically
Excellent organizational and written/oral communication skills
The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
What’s In It For Me:
Access to competitively priced, high-quality health care options through Aetna, MetLife and VSP, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid and Aflac supplemental options)
Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
Put your family first with benefits, including 2 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Receive well-rounded wellness benefits, including access paid annual subscription to Calm, free and low-cost mental health resources and support services through our Employee Assistance Program
Continue your education with tuition and certification reimbursement
Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
Protect yourself from identity theft or travel mishaps with our no-cost coverage
Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.
Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.
To hear from our current team members about why they love working at Stanley Martin, click here (https://www.stanleymartin.com/who-we-are/careers) .'
Other details
Pay Type Salary
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO