L'Oreal USA, Inc
Director, Marketing (Carol's Daughter)
L'Oreal USA, Inc, New York, New York, us, 10261
Marketing Director, Carol's DaughterJob:
Marketing DirectorPosition type:
PermanentEmployment type:
Full - TimeLocation:
New York - New YorkCountry/Region:
USAOverview:This position is responsible to lead and accelerate growth and market share gain on Carol's Daughter by developing innovative strategies and go-to-market plans (brand, new launches, pillar business) with executional excellence. In addition, the Marketing Director's primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth across this loved brand. This position is also responsible for leading and developing 1 direct report (Marketing Manager).Job Responsibilities:New Product Launches :Ownership and responsibility for supervising entire go to market process across multiple launches, collaborating with shopper, eshopper, social, media, CRM, etc.Participate in selling project to management at largeGenerate long term strategic developmentCollaborate with Creative to create launch materials including merchandising and samplingStrategy & Planning:Drive the research, analysis, category trends and insights to develop long term strategy acrossOversee and guide plans development and create vision for businessesContribute significantly to total CDSC portfolio strategy / plans
Financial P&L and Forecasting:Ownership of entire forecasting process and P&LUnderstand and manage financial implication of forecastOwn accuracy of all budgets and roll up of total portfolio with financeManage budget allocation between spending buckets and brands with peers
Promotions/Advertising / Media:Work with Brand Engagement and agency partners to create breakthrough consumer communications across all touchpoints, from traditional media to digital data driven activationsInfluence media recommendation and direction
Team and Meeting Management:Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)Effectively manage, train and develop direct reportLead meeting preparation, and represent Carol's Daughter in meetings with the CDSC GM & CPD PresidentLead cross functional teams to deliver go to market objectivesContribute to CDSC team positive morale
Job Requirements:Education/Experience:7-10+ years of Industry related marketing work experience (consumer package goods or beauty is highly preferred)Experience managing direct reports is preferredBachelor's degree required, Master's degree preferredExperience successfully launching and managing a new product or renovation through its entire life cycleMust have proficiency in Marketing Analytics tool such as Power BI, Nielsen, etc
Competencies/Skills:Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and InnovatorBrand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and managementMarket Research: ability to read and interpret research dataLeadership: Demonstration of leadership with team; support departments and customersStrong Project Management SkillsPC Proficiency (Microsoft Suite)Information & Data managementRigorous quantitative data analysis skillsPrioritization & Organization SkillsStrong Interpersonal Skills (written and oral)Strong appreciation for our business / sensitivity to metierMust be professional and energetic with a positive attitudeAdditional Benefits Information As Follows:Salary Range
: $140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
Marketing DirectorPosition type:
PermanentEmployment type:
Full - TimeLocation:
New York - New YorkCountry/Region:
USAOverview:This position is responsible to lead and accelerate growth and market share gain on Carol's Daughter by developing innovative strategies and go-to-market plans (brand, new launches, pillar business) with executional excellence. In addition, the Marketing Director's primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth across this loved brand. This position is also responsible for leading and developing 1 direct report (Marketing Manager).Job Responsibilities:New Product Launches :Ownership and responsibility for supervising entire go to market process across multiple launches, collaborating with shopper, eshopper, social, media, CRM, etc.Participate in selling project to management at largeGenerate long term strategic developmentCollaborate with Creative to create launch materials including merchandising and samplingStrategy & Planning:Drive the research, analysis, category trends and insights to develop long term strategy acrossOversee and guide plans development and create vision for businessesContribute significantly to total CDSC portfolio strategy / plans
Financial P&L and Forecasting:Ownership of entire forecasting process and P&LUnderstand and manage financial implication of forecastOwn accuracy of all budgets and roll up of total portfolio with financeManage budget allocation between spending buckets and brands with peers
Promotions/Advertising / Media:Work with Brand Engagement and agency partners to create breakthrough consumer communications across all touchpoints, from traditional media to digital data driven activationsInfluence media recommendation and direction
Team and Meeting Management:Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)Effectively manage, train and develop direct reportLead meeting preparation, and represent Carol's Daughter in meetings with the CDSC GM & CPD PresidentLead cross functional teams to deliver go to market objectivesContribute to CDSC team positive morale
Job Requirements:Education/Experience:7-10+ years of Industry related marketing work experience (consumer package goods or beauty is highly preferred)Experience managing direct reports is preferredBachelor's degree required, Master's degree preferredExperience successfully launching and managing a new product or renovation through its entire life cycleMust have proficiency in Marketing Analytics tool such as Power BI, Nielsen, etc
Competencies/Skills:Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and InnovatorBrand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and managementMarket Research: ability to read and interpret research dataLeadership: Demonstration of leadership with team; support departments and customersStrong Project Management SkillsPC Proficiency (Microsoft Suite)Information & Data managementRigorous quantitative data analysis skillsPrioritization & Organization SkillsStrong Interpersonal Skills (written and oral)Strong appreciation for our business / sensitivity to metierMust be professional and energetic with a positive attitudeAdditional Benefits Information As Follows:Salary Range
: $140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.