Blue Yonder
Marketing Manager, Campaigns
Blue Yonder, Coppell, Texas, United States, 75019
Blue Yonder Job Title:Marketing Manager, CampaignsSynonymous Job Title:Marketing ManagerLocation:Dallas, TX. Will work remotely from Dallas, TX.Overview:Blue Yonder is seeking an experienced Marketing Manager responsible for global campaigns targeting the manufacturing industry, with a focus on promoting our supply chain management SaaS software. In this role, you will plan, develop, execute, and evaluate high-impact integrated marketing campaigns that drive demand and revenue growth.Scope:The successful candidate will have experience creating impactful campaign strategies, an understanding of target markets and customers, and a proven track record of driving growth through innovative marketing campaigns and channel strategies. You will work closely with cross-functional teams, including sales, business development, industry strategy, product marketing, and field marketing, to plan and execute globally defined industry-specific campaigns, ensuring alignment with business goals.What you will do:Lead the planning and execution of integrated marketing campaigns focused on supply chain management SaaS software, aligned with the company's overall growth strategy, and collaborate with cross-functional teams, including global campaigns, sales, business development, and creative, to develop and launch plans that differentiate Blue Yonder in key industries, segments, and regions.
Understand and adapt global campaigns to regional market dynamics, customer preferences, and cultural nuances, while analyzing market trends, customer insights, and competitor activities to inform decisions, develop campaign execution strategies, and drive competitive differentiation in the assigned market segment.
Determine appropriate channel mix for each integrated campaign, including content marketing, webinars, direct mail, organic and paid social media, email drips/nurtures and other relevant media channels, to achieve campaign and business goals.
Manage the campaign budget related to owned tactics, ensuring each tactic is delivered on time and within budget.
Measure, analyze, and report on the performance of marketing campaign, providing insights to optimize ongoing and future campaigns and deliver significant ROI to meet pipeline and bookings targets.
Maintain consistent reporting cadence to communicate key messaging, plans and results to key stakeholders and peers.
What we are looking for:5+ years of B2B demand generation, campaign strategy and digital marketing experience
Enterprise SaaS or supply chain marketing experience is a major plus
Proven track record of successfully developing, launching, managing, and tracking integrated marketing campaigns that drive pipeline and revenue
Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs
Excellent analytical skills and data-driven thinking
Exceptional communication, collaboration, and presentation skills
Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs
Flexibility to quickly adapt and align with business needs
Organizational skills to manage multiple projects with flawless execution
Excellent project management skills
-------------------------------------------The salary range for this position is: $91,111.54 - $100,888.45 USDThe salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Wellbeing Days
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Understand and adapt global campaigns to regional market dynamics, customer preferences, and cultural nuances, while analyzing market trends, customer insights, and competitor activities to inform decisions, develop campaign execution strategies, and drive competitive differentiation in the assigned market segment.
Determine appropriate channel mix for each integrated campaign, including content marketing, webinars, direct mail, organic and paid social media, email drips/nurtures and other relevant media channels, to achieve campaign and business goals.
Manage the campaign budget related to owned tactics, ensuring each tactic is delivered on time and within budget.
Measure, analyze, and report on the performance of marketing campaign, providing insights to optimize ongoing and future campaigns and deliver significant ROI to meet pipeline and bookings targets.
Maintain consistent reporting cadence to communicate key messaging, plans and results to key stakeholders and peers.
What we are looking for:5+ years of B2B demand generation, campaign strategy and digital marketing experience
Enterprise SaaS or supply chain marketing experience is a major plus
Proven track record of successfully developing, launching, managing, and tracking integrated marketing campaigns that drive pipeline and revenue
Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs
Excellent analytical skills and data-driven thinking
Exceptional communication, collaboration, and presentation skills
Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs
Flexibility to quickly adapt and align with business needs
Organizational skills to manage multiple projects with flawless execution
Excellent project management skills
-------------------------------------------The salary range for this position is: $91,111.54 - $100,888.45 USDThe salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Wellbeing Days
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.