Zayo Group
Channel Marketing Manager
Zayo Group, Denver, Colorado, United States, 80285
Company DescriptionZayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.Zayo is seeking a
Channel Marketing Manager
who will be responsible for developing and executing marketing strategies that drive sales through Zayo's channel partners. The successful candidate will work closely with the Channel sales team, Product and Vertical marketing teams, sales enablement team, and other marketing teams to ensure that our channel partners have the necessary tools and resources to effectively sell and market Zayo's products, solutions, and services. The
Channel Marketing Manager
reports to the Chief Marketing Officer.This remote work opportunity will consider applicants based in the continental United States.Responsibilities:Drive channel growth and build brand awareness with Zayo's channel partners
Responsible for creating the strategy, planning, and execution of partner marketing initiatives and programs that grow channel leads, opportunities and revenue
Work collaboratively with channel sales leadership, marketing teams, sales enablement and sales teams to design, build, support, and accelerate all channel activities including (but not limited to) product training, partner communications, newsletters, and webinars
Partner with Zayo's events team to lead strategy and execute key channel events and sponsorships
Own Partner website and portal messaging and content
Lead MDF and sponsorship programs with key partners and tech distributors
Manage Partner Advisory Board including communications cadence and quarterly meetings, including Awards programs
Create partner-ready demand creation co-marketing programs designed to drive new opportunities into the pipeline
Develop effective marketing and sales collateral - using both internal and agency resources - for use on the website and in campaigns
Analyze program results and make recommendations for future improvements
QualificationsMinimum of seven (7) years experience in a high-tech B2B marketing, with at least 2 years experience in channel marketing/programs
Solid understanding of channel marketing programs
Strong writing skills and basic understanding of content marketing best practices
Deep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful.
Experience running campaigns and programs that directly contributed to pipeline and revenue growth
Exceptional quantitative and problem solving skills and ability to make data-driven decisions
"Test and learn" mindset - comfortable taking calculated risks
Detail oriented and strong cross-functional program management skills
Base Salary Range:
$83,300 - $120,000 USD/annually, commensurate with experience.#LI-CC1#LI-RemoteBenefits, Rewards & WellnessExcellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Fitness membership discounts
Generous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Channel Marketing Manager
who will be responsible for developing and executing marketing strategies that drive sales through Zayo's channel partners. The successful candidate will work closely with the Channel sales team, Product and Vertical marketing teams, sales enablement team, and other marketing teams to ensure that our channel partners have the necessary tools and resources to effectively sell and market Zayo's products, solutions, and services. The
Channel Marketing Manager
reports to the Chief Marketing Officer.This remote work opportunity will consider applicants based in the continental United States.Responsibilities:Drive channel growth and build brand awareness with Zayo's channel partners
Responsible for creating the strategy, planning, and execution of partner marketing initiatives and programs that grow channel leads, opportunities and revenue
Work collaboratively with channel sales leadership, marketing teams, sales enablement and sales teams to design, build, support, and accelerate all channel activities including (but not limited to) product training, partner communications, newsletters, and webinars
Partner with Zayo's events team to lead strategy and execute key channel events and sponsorships
Own Partner website and portal messaging and content
Lead MDF and sponsorship programs with key partners and tech distributors
Manage Partner Advisory Board including communications cadence and quarterly meetings, including Awards programs
Create partner-ready demand creation co-marketing programs designed to drive new opportunities into the pipeline
Develop effective marketing and sales collateral - using both internal and agency resources - for use on the website and in campaigns
Analyze program results and make recommendations for future improvements
QualificationsMinimum of seven (7) years experience in a high-tech B2B marketing, with at least 2 years experience in channel marketing/programs
Solid understanding of channel marketing programs
Strong writing skills and basic understanding of content marketing best practices
Deep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful.
Experience running campaigns and programs that directly contributed to pipeline and revenue growth
Exceptional quantitative and problem solving skills and ability to make data-driven decisions
"Test and learn" mindset - comfortable taking calculated risks
Detail oriented and strong cross-functional program management skills
Base Salary Range:
$83,300 - $120,000 USD/annually, commensurate with experience.#LI-CC1#LI-RemoteBenefits, Rewards & WellnessExcellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Fitness membership discounts
Generous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.