JLL
Marketing Manager
JLL, Chicago, Illinois, United States, 60290
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
JLLbusiness line marketersplay a pivotal role in developing and executing marketing strategies that drive awareness, generate leads, and support business development efforts. The Marketing Manager will collaborate with various stakeholders to create and implement marketing initiatives that enhance the brand position and drive business growth.
The candidate will have broad knowledge across the marketing and communications mix - and should have deep experience in working closely with sales teams. The candidate willalso have fluency in digital marketing and its incorporation into account-based and growth marketing.
The Marketing Managermust be professional, organized, and motivated, as well as have the drive to succeed in a dynamic, high-impact environment.The role requires creativity as well as excellent project management and communication skills,andafirm grasp of technology. This position is based out of our Chicago or Atlanta offices.
Responsibilities:Build strategic partnerships and collaboration with stakeholders, going beyond their requests to deliver exceptional marketing support.Develop compelling positioning and messaging for our portfolio of PDS services and products, ensuring strong resonance with the target audience.Collaborate with the content team to create impactful and relevant content that engages and influences target buyers.Work closely with sales enablement and operations teams to generate effective sales enablement deliverables.Lead the planning and execution of commercial launches for new services and products, ensuring successful market introductions.Develop customer references, testimonials, and case studies for external and internal use.Monitor and report on the performance of services/products in the market, effectively communicating the results of sales and marketing efforts.Create and execute marketing plans for both the overall business and industry-specific content within the PDS sector.Drive targeted campaigns, including Account Based Marketing (ABM) campaigns, to generate marketing qualified leads, leveraging various channels and measuring campaign effectiveness.Enhance and maintain the web presence for PDS, including the creation of engaging landing pages and innovative strategies to increase traffic and followers.Manage industry event presence, including identifying sponsorship and speaking opportunities, coordinating JLL's participation, and maximizing brand exposure.
Qualifications:*Bachelor's Degree in Marketing, Advertising, Communications, Business, orother relevant fieldsMinimum8 yearsof related work experience,with emphasis on marketing within the professional services realm; real estate industry experience a strong plusUnderstanding of campaign management and demand creation processesa must; experience in executing named account-based marketing strategies a plusProven experience working with sales teams and developing follow up strategies for marketing programs to drive awareness and salesExcellent project management and organizational skillsExcellent written and oral communication skillsUnderstanding of and commitment to superior client service (internally and externally)with a strong executive presenceProven ability to participate in and influence cross-functional teamsTrack record of sophisticated strategic marketing in the B2B services arenaImpeccable attention to detailHigh level of resourcefulnessAbility to thrive in a fast-paced work environmentAbility to identify, communicate and solve problems quicklyKnowledge of MS Word, PowerPoint, Excel requiredFamiliarity withWorkfront, Eloqua, AdobeCreative Suite,and Salesforcea plusStrong digital skills with the ability to master new technologiesPositive, can-do attitude
JLLbusiness line marketersplay a pivotal role in developing and executing marketing strategies that drive awareness, generate leads, and support business development efforts. The Marketing Manager will collaborate with various stakeholders to create and implement marketing initiatives that enhance the brand position and drive business growth.
The candidate will have broad knowledge across the marketing and communications mix - and should have deep experience in working closely with sales teams. The candidate willalso have fluency in digital marketing and its incorporation into account-based and growth marketing.
The Marketing Managermust be professional, organized, and motivated, as well as have the drive to succeed in a dynamic, high-impact environment.The role requires creativity as well as excellent project management and communication skills,andafirm grasp of technology. This position is based out of our Chicago or Atlanta offices.
Responsibilities:Build strategic partnerships and collaboration with stakeholders, going beyond their requests to deliver exceptional marketing support.Develop compelling positioning and messaging for our portfolio of PDS services and products, ensuring strong resonance with the target audience.Collaborate with the content team to create impactful and relevant content that engages and influences target buyers.Work closely with sales enablement and operations teams to generate effective sales enablement deliverables.Lead the planning and execution of commercial launches for new services and products, ensuring successful market introductions.Develop customer references, testimonials, and case studies for external and internal use.Monitor and report on the performance of services/products in the market, effectively communicating the results of sales and marketing efforts.Create and execute marketing plans for both the overall business and industry-specific content within the PDS sector.Drive targeted campaigns, including Account Based Marketing (ABM) campaigns, to generate marketing qualified leads, leveraging various channels and measuring campaign effectiveness.Enhance and maintain the web presence for PDS, including the creation of engaging landing pages and innovative strategies to increase traffic and followers.Manage industry event presence, including identifying sponsorship and speaking opportunities, coordinating JLL's participation, and maximizing brand exposure.
Qualifications:*Bachelor's Degree in Marketing, Advertising, Communications, Business, orother relevant fieldsMinimum8 yearsof related work experience,with emphasis on marketing within the professional services realm; real estate industry experience a strong plusUnderstanding of campaign management and demand creation processesa must; experience in executing named account-based marketing strategies a plusProven experience working with sales teams and developing follow up strategies for marketing programs to drive awareness and salesExcellent project management and organizational skillsExcellent written and oral communication skillsUnderstanding of and commitment to superior client service (internally and externally)with a strong executive presenceProven ability to participate in and influence cross-functional teamsTrack record of sophisticated strategic marketing in the B2B services arenaImpeccable attention to detailHigh level of resourcefulnessAbility to thrive in a fast-paced work environmentAbility to identify, communicate and solve problems quicklyKnowledge of MS Word, PowerPoint, Excel requiredFamiliarity withWorkfront, Eloqua, AdobeCreative Suite,and Salesforcea plusStrong digital skills with the ability to master new technologiesPositive, can-do attitude