University of Denver
Marketing Specialist
University of Denver, Denver, Colorado, United States, 80285
The Division of Marketing & Communications (MarComm) aims to strengthen DUs strategic position locally, regionally, and nationally through data-driven and authentic storytelling across multiple channels with focused support on the university's value drivers: academics and research; enrollment and admissions, athletics, and advancement. Whether through public or media relations, digital strategies, social media, print, podcast, issues or crisis management, community relations or thought leadership and training, MarComm drives results through narratives that involve words, pictures, and design. With true understanding of and connection with our diverse audiences, we aim to foster collaborative problem solving, creativity and innovation. MarComm speaks with a unified, authentic, and resonant voice to strategically advance the University of Denver
To promote and protect DUs reputation.To inspire students to enroll and engage.To increase inclusion.To strengthen the University.
MarComm's mission, vision and values make it imperative that everyone in our community feels safe and included. The participation and input of all members should be valued and respected, while every voice should have the opportunity to be heard. The division's community-created, shared sense of belonging definition is, "a shared senseofbelonginginMarCommmeans building a collaborative, trusting community where we feel and are safe, valued, and appreciated being ourselves as we contribute to something meaningful." Our collective achievements are enhanced by the open exchange of ideas - particularly when diverse perspectives, backgrounds and experiences are embrace
Position Summary
This position reports to the Marketing Manager and supports all central marketing efforts at the University of Denver. The Marketing Specialist will contribute to the successful concepting, creation, launch and evaluation of marketing campaigns, including integrated advertising tactics (display, PPC, paid social, print, OOH, underwriting, video, audio, etc). This position is also responsible for promotional copywriting, including headlines, emails, web content and more.
Through both internal and cross-campus collaboration, the specialist will uphold brand standards within and outside of the University. The successful candidate will be a team player, have excellent writing skills, strong attention to detail and good organizational and project management skills.
Essential Functions
Maintain an active and comprehensive understanding of current, past and upcoming campaign tactics.Manage full lifecycle of limited-run marketing campaigns, from planning to execution and reporting, in collaboration with social media, communications, web, multimedia and visual design teams.Write marketing/communications plans and project creative briefs that clearly outline project objectives and deliverables.Develop project production timelines according to department priorities and capacity of all involved parties and departments.Coordinate and negotiate with advertising vendors to secure campaign buys and traffic contracts through all phases of University approval.Write copy for digital advertising, print collateral, webpages and other materials as needed.Independently set up, monitor and report on active campaign work, utilizing division project management system.Collaborate with Marketing Analytics Specialist to create and deliver comprehensive campaign reports that both demonstrate performance of completed tactics and make recommendations for future efforts.Maintain and organize project and campaign files, including digital files and physical samples of print pieces.Act as a brand ambassador with internal and external collaborators.Support special projects as they arise.Occasional event support.
Occasional social media support. Knowledge, Skills, and Abilities
Familiarit with brand and campaign marketing best practices.
Ability to write marketing copy in a brand-focused tone and voice, and demonstrable understanding how those can apply to distinct tactics and audiences.Thinking critically about campaign analytics and interpreting data to make recommendations for future efforts.Good interpersonal and communication skills with diverse internal and external constituents.Ability to collaborate with multiple stakeholders to ensure disparate needs are considered and organizational goals are achieved.Meticulous attention to detail.Ability to manage multiple, simultaneous projects.Strong organizational, prioritization and project managements skills.Solid competency with Microsoft Office Suite.
Ability to work effectively in a fast-paced, detail-driven environment. Required Qualifications
Bachelors degree in Marketing, Public Relations, Communications or related field.
2-4 years of professional experience supporting integrated marketing campaign efforts. Preferred Qualifications
Experience placing paid media/advertising.
Experience coordinating with external vendors.Familiarity with the higher education market.Experience with project management software, such as Wrike, a plus.
To promote and protect DUs reputation.To inspire students to enroll and engage.To increase inclusion.To strengthen the University.
MarComm's mission, vision and values make it imperative that everyone in our community feels safe and included. The participation and input of all members should be valued and respected, while every voice should have the opportunity to be heard. The division's community-created, shared sense of belonging definition is, "a shared senseofbelonginginMarCommmeans building a collaborative, trusting community where we feel and are safe, valued, and appreciated being ourselves as we contribute to something meaningful." Our collective achievements are enhanced by the open exchange of ideas - particularly when diverse perspectives, backgrounds and experiences are embrace
Position Summary
This position reports to the Marketing Manager and supports all central marketing efforts at the University of Denver. The Marketing Specialist will contribute to the successful concepting, creation, launch and evaluation of marketing campaigns, including integrated advertising tactics (display, PPC, paid social, print, OOH, underwriting, video, audio, etc). This position is also responsible for promotional copywriting, including headlines, emails, web content and more.
Through both internal and cross-campus collaboration, the specialist will uphold brand standards within and outside of the University. The successful candidate will be a team player, have excellent writing skills, strong attention to detail and good organizational and project management skills.
Essential Functions
Maintain an active and comprehensive understanding of current, past and upcoming campaign tactics.Manage full lifecycle of limited-run marketing campaigns, from planning to execution and reporting, in collaboration with social media, communications, web, multimedia and visual design teams.Write marketing/communications plans and project creative briefs that clearly outline project objectives and deliverables.Develop project production timelines according to department priorities and capacity of all involved parties and departments.Coordinate and negotiate with advertising vendors to secure campaign buys and traffic contracts through all phases of University approval.Write copy for digital advertising, print collateral, webpages and other materials as needed.Independently set up, monitor and report on active campaign work, utilizing division project management system.Collaborate with Marketing Analytics Specialist to create and deliver comprehensive campaign reports that both demonstrate performance of completed tactics and make recommendations for future efforts.Maintain and organize project and campaign files, including digital files and physical samples of print pieces.Act as a brand ambassador with internal and external collaborators.Support special projects as they arise.Occasional event support.
Occasional social media support. Knowledge, Skills, and Abilities
Familiarit with brand and campaign marketing best practices.
Ability to write marketing copy in a brand-focused tone and voice, and demonstrable understanding how those can apply to distinct tactics and audiences.Thinking critically about campaign analytics and interpreting data to make recommendations for future efforts.Good interpersonal and communication skills with diverse internal and external constituents.Ability to collaborate with multiple stakeholders to ensure disparate needs are considered and organizational goals are achieved.Meticulous attention to detail.Ability to manage multiple, simultaneous projects.Strong organizational, prioritization and project managements skills.Solid competency with Microsoft Office Suite.
Ability to work effectively in a fast-paced, detail-driven environment. Required Qualifications
Bachelors degree in Marketing, Public Relations, Communications or related field.
2-4 years of professional experience supporting integrated marketing campaign efforts. Preferred Qualifications
Experience placing paid media/advertising.
Experience coordinating with external vendors.Familiarity with the higher education market.Experience with project management software, such as Wrike, a plus.