Helen of Troy
Associate Marketing Director, Hot Tools and Gold n’ Hot
Helen of Troy, Boston, Massachusetts, us, 02298
Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.Position:
Associate Marketing Director, Hot Tools and Gold n’ HotDepartment:
MarketingWork Location:
Boston, MA, Hybrid (work 3 days onsite)What you will be doing:The Associate Marketing Director will be responsible for overall business strategy, innovation strategy, and the go-to-market strategy for the business to improve sales and profits for Hot Tools and Gold n’ Hot. The ideal candidate will have a deep understanding of the consumer, the customer, and the competition, turning insights into winning strategies to increase sales and share for the brand. The Marketing Director will plan, coordinate, direct, control, and provide leadership to achieve short-range and long-range business objectives. The role reports to the Vice President of Marketing and will be supported by two direct reports.Develop and supervise execution of category strategy and plans, including go-to-market commercialization plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, strategies, measures, schedules, and action assignments. Ultimate owner of consumer insights, development of product consumer segmentation, branding strategy, product positioning, retail channel strategy, and overall portfolio management.Drive profitable growth across all categories of brands within the area of responsibility, seeking opportunities to improve margin and gain market share. Collaborate with Sales to drive outstanding customer support and account planning, using sales data, insights, etc. to identify new marketplace opportunities and shopper trends to drive profitable growth.Lead brand positioning work, architecture development, packaging design, and execution for the assigned brands. Champion the renewal and refinement of the brand’s strategic positioning and architecture as needed.Build, manage, and ensure that approved budgeting for marketing expenses are driven with responsibility and ensure within fiscal requirements.Lead all aspects of development of annual sales forecasts and supervise the monthly issuance of the latest estimates to update the forecast.Skills needed to be successful in this role:Strong leadership skills and results-oriented mentalityExperience in turning data into insights that drive creative marketing solutions and strategiesExcellent project management skills with the ability to balance multiple projects at one timeConfirmed analytical skills with the ability to solve problems and develop creative solutionsExperience building research plans and handling outside agencies to conduct researchExcellent communication, presentation, and interpersonal skillsDemonstrate clear business results in existing or prior role that can articulate reason for considerationValidated experience successful handling new product development pipelineMinimum Qualifications:Bachelor's Degree in Marketing, Business Administration, or related field desired8+ years of validated effective omnichannel marketing experience in the consumer products/beauty arenaProficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)Experience leading a team with a minimum of 1-2 direct reportsManage business operations with a portfolio exceeding $70 millionAuthorized to work in the United States on a full-time basisPreferred Qualifications:MBABenefits:
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.#LI-KE1#LI-HYBRIDHelen of Troy is an Equal Opportunity/Affirmative Action Employer.
We are committed to developing a diverse workforce and cultivating an inclusive environment.
#J-18808-Ljbffr
Associate Marketing Director, Hot Tools and Gold n’ HotDepartment:
MarketingWork Location:
Boston, MA, Hybrid (work 3 days onsite)What you will be doing:The Associate Marketing Director will be responsible for overall business strategy, innovation strategy, and the go-to-market strategy for the business to improve sales and profits for Hot Tools and Gold n’ Hot. The ideal candidate will have a deep understanding of the consumer, the customer, and the competition, turning insights into winning strategies to increase sales and share for the brand. The Marketing Director will plan, coordinate, direct, control, and provide leadership to achieve short-range and long-range business objectives. The role reports to the Vice President of Marketing and will be supported by two direct reports.Develop and supervise execution of category strategy and plans, including go-to-market commercialization plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, strategies, measures, schedules, and action assignments. Ultimate owner of consumer insights, development of product consumer segmentation, branding strategy, product positioning, retail channel strategy, and overall portfolio management.Drive profitable growth across all categories of brands within the area of responsibility, seeking opportunities to improve margin and gain market share. Collaborate with Sales to drive outstanding customer support and account planning, using sales data, insights, etc. to identify new marketplace opportunities and shopper trends to drive profitable growth.Lead brand positioning work, architecture development, packaging design, and execution for the assigned brands. Champion the renewal and refinement of the brand’s strategic positioning and architecture as needed.Build, manage, and ensure that approved budgeting for marketing expenses are driven with responsibility and ensure within fiscal requirements.Lead all aspects of development of annual sales forecasts and supervise the monthly issuance of the latest estimates to update the forecast.Skills needed to be successful in this role:Strong leadership skills and results-oriented mentalityExperience in turning data into insights that drive creative marketing solutions and strategiesExcellent project management skills with the ability to balance multiple projects at one timeConfirmed analytical skills with the ability to solve problems and develop creative solutionsExperience building research plans and handling outside agencies to conduct researchExcellent communication, presentation, and interpersonal skillsDemonstrate clear business results in existing or prior role that can articulate reason for considerationValidated experience successful handling new product development pipelineMinimum Qualifications:Bachelor's Degree in Marketing, Business Administration, or related field desired8+ years of validated effective omnichannel marketing experience in the consumer products/beauty arenaProficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)Experience leading a team with a minimum of 1-2 direct reportsManage business operations with a portfolio exceeding $70 millionAuthorized to work in the United States on a full-time basisPreferred Qualifications:MBABenefits:
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.#LI-KE1#LI-HYBRIDHelen of Troy is an Equal Opportunity/Affirmative Action Employer.
We are committed to developing a diverse workforce and cultivating an inclusive environment.
#J-18808-Ljbffr