Aquent
Senior Brand Marketing Manager
Aquent, Stamford, Connecticut, United States, 06925
Overview
Placement Type:
Temporary
Salary (USD):
$ 140.00 -150.00/hr
Start Date:
09.23.2024
As a Senior Brand Manager, you will play a pivotal role in driving the growth and profitability of our premium beverage brand in the North American market. This strategic role requires a blend of strong general management skills, analytical acumen, and creative thinking to develop and execute effective marketing programs. You will collaborate closely with cross-functional teams, both locally and globally, to ensure brand success.
If you do not have expereince working with Premium beverage brands - please do not apply.
Key ResponsibilitiesBrand Strategy and Execution : Develop and implement comprehensive marketing plans that align with overall business objectives and position our brands for long-term growth.Product Innovation : Lead and measure product innovation projects in collaboration with R&D, Packaging, Regulatory, and Supply Innovation teams.Sales Partnership : Work closely with Sales and Sales Strategy to deliver new products and marketing initiatives to customers effectively.Financial Management : Manage a multi-million-dollar brand marketing budget, ensuring accountability and forecast accuracy.Agency Management : Oversee agency relationships for media, PR, creative design, website, and other marketing functions.Shopper Insights : Translate shopper insights into channel strategies and actionable plans.Portfolio Management : Manage operational aspects of the brand portfolio, including artwork updates and promotional asset development.Competitive Analysis : Develop brand and portfolio plans that outwit the competition by leveraging consumer insights.Customer Marketing : Adapt marketing programs and develop shopper marketing initiatives for top customers.Qualifications
Bachelor's degree required; MBA preferred.Minimum of 7+ years of brand management or general management experience with a focus on innovation and brand building.MUST have experience with Premium beverage brandsProven project management and leadership skills, particularly in working with diverse stakeholders.Deep understanding of media channels, activities, and planning best practices.Expertise in price, pack, and promo strategies aligned with growth objectives and portfolio strategy.Strong data analysis skills and ability to translate consumer and social insights into strategic thinking.Experience launching new, premium product formats.Proficiency in digital and e-commerce marketing.Strong business acumen, including budget management and a bias for action.Experience working in a test-learn-scale environment.
The target hiring compensation range for this role is $140.00 -150.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium .
More information on our awesome
benefits
!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Placement Type:
Temporary
Salary (USD):
$ 140.00 -150.00/hr
Start Date:
09.23.2024
As a Senior Brand Manager, you will play a pivotal role in driving the growth and profitability of our premium beverage brand in the North American market. This strategic role requires a blend of strong general management skills, analytical acumen, and creative thinking to develop and execute effective marketing programs. You will collaborate closely with cross-functional teams, both locally and globally, to ensure brand success.
If you do not have expereince working with Premium beverage brands - please do not apply.
Key ResponsibilitiesBrand Strategy and Execution : Develop and implement comprehensive marketing plans that align with overall business objectives and position our brands for long-term growth.Product Innovation : Lead and measure product innovation projects in collaboration with R&D, Packaging, Regulatory, and Supply Innovation teams.Sales Partnership : Work closely with Sales and Sales Strategy to deliver new products and marketing initiatives to customers effectively.Financial Management : Manage a multi-million-dollar brand marketing budget, ensuring accountability and forecast accuracy.Agency Management : Oversee agency relationships for media, PR, creative design, website, and other marketing functions.Shopper Insights : Translate shopper insights into channel strategies and actionable plans.Portfolio Management : Manage operational aspects of the brand portfolio, including artwork updates and promotional asset development.Competitive Analysis : Develop brand and portfolio plans that outwit the competition by leveraging consumer insights.Customer Marketing : Adapt marketing programs and develop shopper marketing initiatives for top customers.Qualifications
Bachelor's degree required; MBA preferred.Minimum of 7+ years of brand management or general management experience with a focus on innovation and brand building.MUST have experience with Premium beverage brandsProven project management and leadership skills, particularly in working with diverse stakeholders.Deep understanding of media channels, activities, and planning best practices.Expertise in price, pack, and promo strategies aligned with growth objectives and portfolio strategy.Strong data analysis skills and ability to translate consumer and social insights into strategic thinking.Experience launching new, premium product formats.Proficiency in digital and e-commerce marketing.Strong business acumen, including budget management and a bias for action.Experience working in a test-learn-scale environment.
The target hiring compensation range for this role is $140.00 -150.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium .
More information on our awesome
benefits
!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.