ALTANA
Integrated Marketing Manager, Public Sector
ALTANA, New York, New York, us, 10261
Altana is the world's first Value Chain Management System, a collaborative, public-private network that enables customers to take command of their extended supplier and distribution networks from raw material origins to the sale of finished products. By applying artificial intelligence to the world's largest body of supply chain data, Altana reveals these previously opaque global networks and powers workflows across them. Customers like Boston Scientific, L.L.Bean, Maersk, US Customs and Border Protection, and the UK Department of Business and Trade use Altana to build secure, resilient, efficient, and sustainable global value chains.
We have built a fundamental understanding of how the world's economy works, and the implications for global resiliency, sustainability and opportunity are enormous. Backed by leading investors and used by the world's most important organizations, Altana's mission is to power a new era of globalization organized around trusted value chain networks.
This is a lofty mission, and our success depends on building a diverse, global team and creating an environment in which they can thrive. We operate in accordance with our values: we embrace reality as we work to change it; we focus on value creation, not capture; we foster diversity and embrace difference; and, we go on offense. When you join Altana, you'll be joining a vibrant, collaborative team working together to solve complex problems with the potential for global societal impact.
The Opportunity
We are seeking a proven Integrated Marketing Manager to help scale our Public Sector business across US Federal and International Governments. You will be responsible for developing and implementing marketing strategies across channels and tactics that drive pipeline, build awareness, and accelerate opportunities to close. This is a new role and will be responsible for both actively deploying programs that contribute to pipeline goals as well as establishing this function within the organization. You will work closely with sales, Government Affairs, product, and the marketing team to build and scale our marketing efforts. This role requires hands-on project management, excellent communication skills and collaboration with cross-functional teams, and a passion for data and insights as tools to fuel growth.
You Will:
Develop integrated marketing plans, channel plans, and demand generation campaigns designed to hit pipeline and revenue targetsPartner closely with sales, partner, and product teams to bring innovative campaigns and marketing initiatives to life across all channels with consistent brand and messagingManage daily marketing responsibilities, including reporting, building and maintaining marketing calendars, leading the development of integrated channel plans, and cascading go-live dates and shifts to timing to cross-functional teams in a timely mannerOwn & drive execution within budget, logistics, timelines & vendor managementManage budget and investment allocation across channels that maximize resultsOwn and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestonesLead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plansDevelop strong cross-functional relationships and participate as a solution-oriented team memberAbout You:
5-7 years of relevant and related marketing experience, preferably in both public sector and in B2B technologyConsistent track record of developing integrated marketing programs that deliver on pipeline targetsStrong strategic and creative thinking coupled with a passion for storytellingCustomer-obsessed with a hunger to bring best-in-class marketing initiatives to lifeA champion for data to help us measure success, iterate, and optimizeCurious and resourceful self-starter, with an ability to solve problems and seek new informationExtremely organized and adept at creating (and sticking to) timelines and driving best practices around process and efficiencyDetail-oriented and have excellent follow-throughStrong communication and stakeholder management skillsExcited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team.Proficient in Google Workspace, Excel, Slack, Hubspot, and reporting platformsAvailable to travel up to 20% of the timeThis role is ideally based in Washington D.C., but could also be based in New York City; candidates must be based within commuting distance from our office in Washington or New York.
Why it's great to work at Altana
We love to collaborate, and we win as a team!We are committed to engineering excellenceWe value personal and professional developmentWe learn from diverse backgrounds and perspectivesWe impact the world, from enabling developing countries to identifying drug traffickers
At Altana, we believe that a diverse workforce enables greater creativity, performance, and adaptability. We're proud to be an equal opportunity employer and welcome you to join us as you are. Our employment opportunities and decisions are based on business needs and individual qualifications, without regard to race, color, religious creed, national origin, ancestry, age, physical or mental disability, medical condition, marital status, sexual orientation, gender identity or expression, genetic information, family care or medical leave status, military or veteran status, or any other characteristic protected by the laws or regulations in the areas in which we operate. We prohibit discrimination and harassment of any type, in any situation.
We have built a fundamental understanding of how the world's economy works, and the implications for global resiliency, sustainability and opportunity are enormous. Backed by leading investors and used by the world's most important organizations, Altana's mission is to power a new era of globalization organized around trusted value chain networks.
This is a lofty mission, and our success depends on building a diverse, global team and creating an environment in which they can thrive. We operate in accordance with our values: we embrace reality as we work to change it; we focus on value creation, not capture; we foster diversity and embrace difference; and, we go on offense. When you join Altana, you'll be joining a vibrant, collaborative team working together to solve complex problems with the potential for global societal impact.
The Opportunity
We are seeking a proven Integrated Marketing Manager to help scale our Public Sector business across US Federal and International Governments. You will be responsible for developing and implementing marketing strategies across channels and tactics that drive pipeline, build awareness, and accelerate opportunities to close. This is a new role and will be responsible for both actively deploying programs that contribute to pipeline goals as well as establishing this function within the organization. You will work closely with sales, Government Affairs, product, and the marketing team to build and scale our marketing efforts. This role requires hands-on project management, excellent communication skills and collaboration with cross-functional teams, and a passion for data and insights as tools to fuel growth.
You Will:
Develop integrated marketing plans, channel plans, and demand generation campaigns designed to hit pipeline and revenue targetsPartner closely with sales, partner, and product teams to bring innovative campaigns and marketing initiatives to life across all channels with consistent brand and messagingManage daily marketing responsibilities, including reporting, building and maintaining marketing calendars, leading the development of integrated channel plans, and cascading go-live dates and shifts to timing to cross-functional teams in a timely mannerOwn & drive execution within budget, logistics, timelines & vendor managementManage budget and investment allocation across channels that maximize resultsOwn and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestonesLead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plansDevelop strong cross-functional relationships and participate as a solution-oriented team memberAbout You:
5-7 years of relevant and related marketing experience, preferably in both public sector and in B2B technologyConsistent track record of developing integrated marketing programs that deliver on pipeline targetsStrong strategic and creative thinking coupled with a passion for storytellingCustomer-obsessed with a hunger to bring best-in-class marketing initiatives to lifeA champion for data to help us measure success, iterate, and optimizeCurious and resourceful self-starter, with an ability to solve problems and seek new informationExtremely organized and adept at creating (and sticking to) timelines and driving best practices around process and efficiencyDetail-oriented and have excellent follow-throughStrong communication and stakeholder management skillsExcited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team.Proficient in Google Workspace, Excel, Slack, Hubspot, and reporting platformsAvailable to travel up to 20% of the timeThis role is ideally based in Washington D.C., but could also be based in New York City; candidates must be based within commuting distance from our office in Washington or New York.
Why it's great to work at Altana
We love to collaborate, and we win as a team!We are committed to engineering excellenceWe value personal and professional developmentWe learn from diverse backgrounds and perspectivesWe impact the world, from enabling developing countries to identifying drug traffickers
At Altana, we believe that a diverse workforce enables greater creativity, performance, and adaptability. We're proud to be an equal opportunity employer and welcome you to join us as you are. Our employment opportunities and decisions are based on business needs and individual qualifications, without regard to race, color, religious creed, national origin, ancestry, age, physical or mental disability, medical condition, marital status, sexual orientation, gender identity or expression, genetic information, family care or medical leave status, military or veteran status, or any other characteristic protected by the laws or regulations in the areas in which we operate. We prohibit discrimination and harassment of any type, in any situation.