Discovery Communications
Senior SEO Analyst
Discovery Communications, Charlotte, North Carolina, United States, 28245
Discovery Education is looking for a
Senior SEO Analyst
to join our team. This role will focus on SEO for certain K-12 educational products owned by Discovery Education and sold directly to parents.
The Senior SEO Analyst will develop and execute SEO strategies focused on growing and converting qualified traffic to Discovery Education owned websites from organic search. To be successful in this role you'll need strong technical SEO skills, a thorough understanding of effective content strategies and the ability to collaborate across product, engineering and creative teams to ensure the successful integration of the SEO strategy.
In This Role You Will:
Build the strategy and roadmap from the ground upCollaborate with Product, Engineering, Designers and Content developers to create and implement SEO strategyLeverage analytics to identify and prioritize keyword opportunities that drive high intent/value organic search trafficLead content creation efforts to support improvement in rankings for important keywordsCreate and manage offsite/outreach efforts to improve domain authorityEnsure a high degree of technical optimization on our site(s) including but not limited to page speed, schema, and information architectureCreate robust reporting that highlights SEO progress, opportunity, and business impactMonitor algorithm updates and make changes to remain relevant and competitive in organic searchStay current with trends in SEO and educate the organization on what it takes to win in our spaceCore Competencies for Success:
You have a passion for education and the DE missionYou are willing to wear many hats and be a team player in a fast-paced environmentYou're a self-starter with the ability to prioritize and determine what needs to happen now vs what can be done laterYou can share real world examples of SEO projects that you have worked on that resulted in organic traffic growthYou're fluent in SEO KPIs and effective in communicating SEO progress to other teamsStrong analytical ability and comfort working with data to uncover opportunitiesFamiliarity with SEO tools including Ahrefs, SEMRush, SEO Clarity, MOZ and Screaming FrogCredentials and Experience:
Hands on experience with data and reporting tools including Excel, Google Analytics and Data Studio, Google Search Console and other toolsDemonstrated experience working with product, engineering, and design teams3+ years of experience in SEO with an agency or an in-house roleLegal right to work in the United StatesThis is a remote role.
At
Discovery Education , we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
Career Development Ownership - Be the driver of your success!Continuing Education AND Tuition Reimbursement ProgramsMentorship program and collaboration with veteran leadersConstant opportunities for cross-functional training and skill buildingUncapped career growthTeam Member Wellness - When you feel great, you do great work!
Leave for life's moments including 7 recognized holidaysTake PTO without the vacation guiltUp to 12 weeks of Paid Parental LeaveAnnual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired?
We would love the opportunity to review your candidacy! Select the blue "Apply Now" button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
Senior SEO Analyst
to join our team. This role will focus on SEO for certain K-12 educational products owned by Discovery Education and sold directly to parents.
The Senior SEO Analyst will develop and execute SEO strategies focused on growing and converting qualified traffic to Discovery Education owned websites from organic search. To be successful in this role you'll need strong technical SEO skills, a thorough understanding of effective content strategies and the ability to collaborate across product, engineering and creative teams to ensure the successful integration of the SEO strategy.
In This Role You Will:
Build the strategy and roadmap from the ground upCollaborate with Product, Engineering, Designers and Content developers to create and implement SEO strategyLeverage analytics to identify and prioritize keyword opportunities that drive high intent/value organic search trafficLead content creation efforts to support improvement in rankings for important keywordsCreate and manage offsite/outreach efforts to improve domain authorityEnsure a high degree of technical optimization on our site(s) including but not limited to page speed, schema, and information architectureCreate robust reporting that highlights SEO progress, opportunity, and business impactMonitor algorithm updates and make changes to remain relevant and competitive in organic searchStay current with trends in SEO and educate the organization on what it takes to win in our spaceCore Competencies for Success:
You have a passion for education and the DE missionYou are willing to wear many hats and be a team player in a fast-paced environmentYou're a self-starter with the ability to prioritize and determine what needs to happen now vs what can be done laterYou can share real world examples of SEO projects that you have worked on that resulted in organic traffic growthYou're fluent in SEO KPIs and effective in communicating SEO progress to other teamsStrong analytical ability and comfort working with data to uncover opportunitiesFamiliarity with SEO tools including Ahrefs, SEMRush, SEO Clarity, MOZ and Screaming FrogCredentials and Experience:
Hands on experience with data and reporting tools including Excel, Google Analytics and Data Studio, Google Search Console and other toolsDemonstrated experience working with product, engineering, and design teams3+ years of experience in SEO with an agency or an in-house roleLegal right to work in the United StatesThis is a remote role.
At
Discovery Education , we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
Career Development Ownership - Be the driver of your success!Continuing Education AND Tuition Reimbursement ProgramsMentorship program and collaboration with veteran leadersConstant opportunities for cross-functional training and skill buildingUncapped career growthTeam Member Wellness - When you feel great, you do great work!
Leave for life's moments including 7 recognized holidaysTake PTO without the vacation guiltUp to 12 weeks of Paid Parental LeaveAnnual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired?
We would love the opportunity to review your candidacy! Select the blue "Apply Now" button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.