Waymark
Director of Marketing
Waymark, Detroit, Michigan, United States, 48228
Director of Marketing
Application Deadline:
13 September 2024
Department:
Marketing
Employment Type:
Full Time
Location:
Detroit [Remote]
Reporting To:
VP of Sales
Compensation:
$150,000 - $175,000 Base, $165,000-$192,500 OTE
Description
Waymark Overview: Waymark is a GenAI startup that was recently named one of the fastest-growing companies in the U.S. by the Financial Times. We are revolutionizing professional video production through creative AI. By combining multiple generative AI models, the we have developed an end-to-end video creation platform that allows anyone to produce ready-to-air commercials suitable for TV, streaming, and digital platforms. Waymark serves a diverse clientele, from small agencies to leading media enterprises, empowering them to create stunning, agency-quality commercials.
At Waymark, we're a small, tight-knit team building cutting-edge AI-powered creative products. We work with household names across industries and we're looking for a Director of Marketing to lead our marketing and branding efforts.
About the Role: The Director of Marketing will lead the Waymark marketing team; inheriting a full-time Marketing Manager, as well as outsourced contractors (performance, PR, etc) and be tasked with driving the company's marketing strategy and execution.
Reporting to the VP of Revenue, this role will be responsible for developing and implementing marketing initiatives that drive growth, enhance brand positioning, and increase market share. The ideal candidate is a strategic thinker with a proven track record of success in marketing leadership, particularly in a startup or early-to-mid stage company environment.
Key ResponsibilitiesStrategic Leadership: Develop and execute comprehensive marketing strategies aligned with the Waymark's goals and objectives.Brand Management: Oversee brand positioning, messaging, and identity across all marketing channels.Market Research: Analyze market trends, campaign performance, customer insights, and competitive landscape to report to strategic leadership and inform decisions.Integrated Marketing Campaigns:Design and implement multi-channel marketing campaigns to drive customer acquisition, engagement, and retention.Sales Enablement: Oversee marketing materials and strategies to support the sales team in achieving their targets.Budget Management: Manage the marketing budget, ensuring cost-effective allocation of resources.Team Leadership: Build and mentor a high-performing marketing team, fostering a collaborative and inclusive environment.Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.Understanding of the video, advertising, agency and/or media industries would be beneficial.Benefits
Equity participation100% company-covered medical, dental, vision, & life insurance plans401k plan with matchingPaid Parental LeaveUnlimited PTO plus company holidaysAll-year summer FridaysAnnual stipend for your at-home work setupWeekly lunch stipend to support a minority-owned businessMonthly wellness stipendProfessional development time and budget
Application Deadline:
13 September 2024
Department:
Marketing
Employment Type:
Full Time
Location:
Detroit [Remote]
Reporting To:
VP of Sales
Compensation:
$150,000 - $175,000 Base, $165,000-$192,500 OTE
Description
Waymark Overview: Waymark is a GenAI startup that was recently named one of the fastest-growing companies in the U.S. by the Financial Times. We are revolutionizing professional video production through creative AI. By combining multiple generative AI models, the we have developed an end-to-end video creation platform that allows anyone to produce ready-to-air commercials suitable for TV, streaming, and digital platforms. Waymark serves a diverse clientele, from small agencies to leading media enterprises, empowering them to create stunning, agency-quality commercials.
At Waymark, we're a small, tight-knit team building cutting-edge AI-powered creative products. We work with household names across industries and we're looking for a Director of Marketing to lead our marketing and branding efforts.
About the Role: The Director of Marketing will lead the Waymark marketing team; inheriting a full-time Marketing Manager, as well as outsourced contractors (performance, PR, etc) and be tasked with driving the company's marketing strategy and execution.
Reporting to the VP of Revenue, this role will be responsible for developing and implementing marketing initiatives that drive growth, enhance brand positioning, and increase market share. The ideal candidate is a strategic thinker with a proven track record of success in marketing leadership, particularly in a startup or early-to-mid stage company environment.
Key ResponsibilitiesStrategic Leadership: Develop and execute comprehensive marketing strategies aligned with the Waymark's goals and objectives.Brand Management: Oversee brand positioning, messaging, and identity across all marketing channels.Market Research: Analyze market trends, campaign performance, customer insights, and competitive landscape to report to strategic leadership and inform decisions.Integrated Marketing Campaigns:Design and implement multi-channel marketing campaigns to drive customer acquisition, engagement, and retention.Sales Enablement: Oversee marketing materials and strategies to support the sales team in achieving their targets.Budget Management: Manage the marketing budget, ensuring cost-effective allocation of resources.Team Leadership: Build and mentor a high-performing marketing team, fostering a collaborative and inclusive environment.Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.Understanding of the video, advertising, agency and/or media industries would be beneficial.Benefits
Equity participation100% company-covered medical, dental, vision, & life insurance plans401k plan with matchingPaid Parental LeaveUnlimited PTO plus company holidaysAll-year summer FridaysAnnual stipend for your at-home work setupWeekly lunch stipend to support a minority-owned businessMonthly wellness stipendProfessional development time and budget