Westcliff University
Digital Marketing Manager
Westcliff University, Irvine, California, United States, 92713
Job Type
Full-time
Description
What if I told you it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated?
See below for a feel of what the Company culture is (REALLY) like. Hint: it's amazing.
At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together!
Westcliff is a leader in innovative global education. We are respected for our transformative, technologically advanced programs and initiatives with a focus on excellence, social responsibility, and diversity. Our tagline - "Educate. Inspire, Empower." - is a summary of our Mission Statement. As it suggests, the main focus of our University is to strive to enhance the opportunities of our students and employees to enjoy success through empowerment, as a result of their education and hard work.
With diversity and inclusion at the forefront of Westcliff's core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age. By joining the Westcliff team, you'll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff's progress as we grow and succeed together!
At Westcliff University, marketing is about understanding people - and building awareness about how our products/services can meet their higher education goals. The
Digital Marketing Manager
is an innovative, performance-driven go-getter responsible for developing, implementing, and optimizing comprehensive digital marketing strategies, starting with a strong website presence. As Digital Marketing Manager, your main focus will be on planning and driving SEO initiatives to improve Westcliff University's main and satellite brands' search engine rankings, oversee the agency responsible for Google ads campaigns, conceive and execute paid social media campaigns on multiple platforms, ensure all digital marketing initiatives work in synergy to drive traffic, generate high-intent inquiries, and represent the brands in an engaging and regulatory compliant manner.
Key Responsibilities:
?
SEO Strategy and Execution:
o Conduct comprehensive keyword research to guide content creation and identify SEO
opportunities.
o Optimize website content, meta tags, and other on-page elements to improve organic
search rankings.
o Implement technical SEO best practices, including site speed optimization, mobile-
friendliness, and structured data markup.
o Perform backlink analysis and outreach to build high-quality inbound links and improve
domain authority.
o Monitor and analyze website traffic, user behavior, and search engine rankings,
providing regular reports and actionable insights.
o Creates new website sections and pages as needed.
? Google Ads Management (in partnership with paid search agency):
o Develop, launch, and manage Google Ads campaigns, including Search, Display, Pmax
etc.
o Develops and deploys paid YouTube campaigns
o Conduct in-depth keyword research and competitive analysis to inform ad targeting and
bidding strategies.
o Craft engaging ad copy and create compelling ad creatives to maximize click-through
rates and conversions.
o Continuously monitor and analyze campaign performance, adjusting strategies to
optimize ROI.
o Implement A/B testing to enhance ad effectiveness and conversion rates.
?
Paid Social Strategy and Execution :
o Develop, launch, and manage Facebook campaigns, including Search, Display, Pmax etc.
o Conduct in-depth keyword research and competitive analysis to inform ad targeting and
bidding strategies.
o Craft engaging ad copy and create compelling ad creatives to maximize click-through
rates and conversions.
o Continuously monitor and analyze campaign performance, adjusting strategies to
optimize ROI.
o Implement A/B testing to enhance ad effectiveness and conversion rates.
o Conceives, builds and optimizes new campaigns on LinkedIn, TikTok and Reddit
Collaboration and Communication:
o Work closely with the paid search agency, as well as content and creative teams to
ensure best practices are integrated into all content production.
o Collaborate with web developer and IT department to implement SEO
recommendations and enhance website performance.
o Stay current with industry trends, algorithm updates, and emerging SEO and SEM
techniques to ensure best practices are followed.
Requirements
? Bachelor's degree in marketing, communications, or a related field.? Previous experience in for-profit higher education marketing (agency side or higher education side).? 5+ years of experience in managing SEO and paid digital campaigns.? Proficiency in Google Ads, Meta Ads, Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or Moz.? Strong analytical skills with the ability to compile performance reports, interpret data, identify trends, and make data-driven decisions.? Excellent written and verbal communication skills.? Ability to manage multiple projects and meet deadlines in a fast-paced environment.? Certification in Google Ads and/or Google Analytics is required.? Experience with LinkedIn and YouTube campaigns appreciated.
LIMITATIONS AND DISCLAIMER
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis, unless otherwise contractually bound.
Westcliff University is an Equal Opportunity Employer
Salary Description
$75K-$85K/hr
Full-time
Description
What if I told you it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated?
See below for a feel of what the Company culture is (REALLY) like. Hint: it's amazing.
At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together!
Westcliff is a leader in innovative global education. We are respected for our transformative, technologically advanced programs and initiatives with a focus on excellence, social responsibility, and diversity. Our tagline - "Educate. Inspire, Empower." - is a summary of our Mission Statement. As it suggests, the main focus of our University is to strive to enhance the opportunities of our students and employees to enjoy success through empowerment, as a result of their education and hard work.
With diversity and inclusion at the forefront of Westcliff's core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age. By joining the Westcliff team, you'll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff's progress as we grow and succeed together!
At Westcliff University, marketing is about understanding people - and building awareness about how our products/services can meet their higher education goals. The
Digital Marketing Manager
is an innovative, performance-driven go-getter responsible for developing, implementing, and optimizing comprehensive digital marketing strategies, starting with a strong website presence. As Digital Marketing Manager, your main focus will be on planning and driving SEO initiatives to improve Westcliff University's main and satellite brands' search engine rankings, oversee the agency responsible for Google ads campaigns, conceive and execute paid social media campaigns on multiple platforms, ensure all digital marketing initiatives work in synergy to drive traffic, generate high-intent inquiries, and represent the brands in an engaging and regulatory compliant manner.
Key Responsibilities:
?
SEO Strategy and Execution:
o Conduct comprehensive keyword research to guide content creation and identify SEO
opportunities.
o Optimize website content, meta tags, and other on-page elements to improve organic
search rankings.
o Implement technical SEO best practices, including site speed optimization, mobile-
friendliness, and structured data markup.
o Perform backlink analysis and outreach to build high-quality inbound links and improve
domain authority.
o Monitor and analyze website traffic, user behavior, and search engine rankings,
providing regular reports and actionable insights.
o Creates new website sections and pages as needed.
? Google Ads Management (in partnership with paid search agency):
o Develop, launch, and manage Google Ads campaigns, including Search, Display, Pmax
etc.
o Develops and deploys paid YouTube campaigns
o Conduct in-depth keyword research and competitive analysis to inform ad targeting and
bidding strategies.
o Craft engaging ad copy and create compelling ad creatives to maximize click-through
rates and conversions.
o Continuously monitor and analyze campaign performance, adjusting strategies to
optimize ROI.
o Implement A/B testing to enhance ad effectiveness and conversion rates.
?
Paid Social Strategy and Execution :
o Develop, launch, and manage Facebook campaigns, including Search, Display, Pmax etc.
o Conduct in-depth keyword research and competitive analysis to inform ad targeting and
bidding strategies.
o Craft engaging ad copy and create compelling ad creatives to maximize click-through
rates and conversions.
o Continuously monitor and analyze campaign performance, adjusting strategies to
optimize ROI.
o Implement A/B testing to enhance ad effectiveness and conversion rates.
o Conceives, builds and optimizes new campaigns on LinkedIn, TikTok and Reddit
Collaboration and Communication:
o Work closely with the paid search agency, as well as content and creative teams to
ensure best practices are integrated into all content production.
o Collaborate with web developer and IT department to implement SEO
recommendations and enhance website performance.
o Stay current with industry trends, algorithm updates, and emerging SEO and SEM
techniques to ensure best practices are followed.
Requirements
? Bachelor's degree in marketing, communications, or a related field.? Previous experience in for-profit higher education marketing (agency side or higher education side).? 5+ years of experience in managing SEO and paid digital campaigns.? Proficiency in Google Ads, Meta Ads, Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or Moz.? Strong analytical skills with the ability to compile performance reports, interpret data, identify trends, and make data-driven decisions.? Excellent written and verbal communication skills.? Ability to manage multiple projects and meet deadlines in a fast-paced environment.? Certification in Google Ads and/or Google Analytics is required.? Experience with LinkedIn and YouTube campaigns appreciated.
LIMITATIONS AND DISCLAIMER
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis, unless otherwise contractually bound.
Westcliff University is an Equal Opportunity Employer
Salary Description
$75K-$85K/hr