GLOBAL MARKETING MANAGER

The global marketing manager ensures client satisfaction across all stakeholder groups, both local and global and diverse in nature, through successful marketing communication strategies and campaign execution that translates into messaging that motivate stakeholders and differentiate Weatherford from our peers. Working as a key member within an award-winning Marketing & Communications team, the candidate will work under the guidance of the Marketing Director to create visual ecosystems that inspire, inform and transform.

A creative mind and strong attention to detail is crucial. You will manage a team consisting of design and writing resources to measurably elevate the company’s voice, presence, and marketing effectiveness. The individual will need strong communication skills as they will work closely with internal clients to create solutions to accompany Weatherford’s overall marketing strategy. Proficient with industry-leading tools including InDesign and PowerPoint is a necessity. Knowledge of Photoshop and Illustrator is preferred.

The candidate must be a team player, deadline driven and able to handle multiple projects across a range of channels at once, with the role supporting Marketing and Communications teams to execute campaigns that drive towards key business objectives. You will be strategic, analytical, process oriented and diligent in managing projects from beginning to end and reporting on the value/objective achieved.

Roles & Responsibilities

OPERATIONS

·Craft product and service positioning, marketing messaging and collateral based on supplied technical direction that is consistent with product line strategy and aligns with Corporate Marketing brand message strategy

·Partner with key stakeholders across multiple disciplines including technical and support functions

·Lead campaign execution from start to end, developing and executing to deliver within planned timeframe

·Translate ongoing business goals into measurable and reportable marketing objectives

·Manage product naming development and trademarking

·Foster relationships with internal stakeholders to continually understand business goals and advise in respect to marketing communications

·Work in concert with corporate marketing and creative resources to develop Product Line communication material to support specific clients and investors requests

·Prepare and manage product line marketing budget in collaboration with business unit to reflect corporate strategy and focus

·Develop and deploy, alongside marketing specialists, digital marketing programs and tactics, measure and optimize those programs in accordance to the set objectives, and communicate results via reports/dashboards with the key internal stakeholders

·Work with Geozone Managers to develop and tailor local campaigns, messaging and content

·Work with Corporate Communications on trade shows, digital announcements, client and investor requests

·Continually explore new developments and trends in the creative landscape made possible by emerging technology, finding ways to more effectively and efficiently deliver campaigns and business objectives in line with our clients’ needs

·Proficient in the use of marketing automation and customer relationship management software to improve efficiency, sales integration and ROI

·Act as a brand champion by driving best practices and standards within the organization

COMMUNICATION

·Maintains effective communications with all key stakeholders both internal and where appropriate external

·Supervisors & Managers should clearly communicate expectations, roles and responsibilities to their reports

FINANCIAL

·Creates content and messaging that can be executed within the confines of the budget

·Uses financial management to design and oversee implementation of strategies that deliver free cash flow and profitable and sustainable growth

·All employees have an accountability to the organization to be financially responsible whether they are in charge of a function budget or simply their own expenses

·Costs incurred should be within approved budget, processed within agreed time frames & following the relevant financial policy and procedure

Experience & Education

REQUIRED

·7+ years of proven experience as a marketing manager or equivalent, multi-national, matrix business-to-business organization

·Bachelors degree in marketing, business, technology, communications, digital media, design or equivalent.

PREFERRED

·Creative design or writing background

·Experience working with agencies and industry bodies

·Working knowledge of content management systems and marketing software platforms such as HubSpot, Kentico, Adobe Marketing Experience, Hootsuite, Google Suite, SharePoint, Company Intranet, etc.

·Involvement in paid channel assessment exercises to schedule, track, and report on campaign successes (eg. Google Ads, LinkedIn Campaigns, Hootsuite, HubSpot, etc.)

Knowledge, Skills & Abilities

REQUIRED

·Ability to link campaigns and messaging to business goals, marketing strategies, and corporate brand themes

·Understand the importance of brand, and the impact it has on how a message is presented

·Possess advanced writing and marketing storytelling capability

·Profound understanding of how different marketing communication channels engage various audiences, both traditional and digital

·Familiarity of Marketing Communications strategies and tactics; understanding of traditional media and how to integrate with digital and social media

·Expert understanding of the creative production and distribution process

·Understand the importance of communications and how it is used to support and develop the brand

·Ability to manage multiple projects simultaneously; manage cross functional teams with an ability to work and deliver on tight deadlines with excellent time management skills and a strong sense of urgency

·Should be able to work closely with all levels of personnel and outside contractors, including highly technical personnel, with the ability to build coalitions/working relationships with others in a matrix organization

·Detail oriented with excellent organizational skills; highly self-motivated and goal-driven with a positive attitude

·Capability to professionally manage and develop employees with positive leadership skills

·Continually looks for ways to improve processes

Travel Requirement: This role may require domestic and potentially international travel of up to: <15%