Generac Power Systems
Senior Brand Marketing Manager - Residential
Generac Power Systems, Waukesha, Wisconsin, United States, 53188
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The
Senior Brand Marketing Manager
at Generac will be a key player on the Residential Marketing Team, focusing on enhancing the Generac brand's reputation among homeowners to drive demand for residential products. This role involves executing strategic marketing plans aimed at increasing brand awareness and engagement, particularly for Generac Residential Products. Additionally, the Senior Brand Marketing Manager will be responsible for implementing Generac's paid media strategy for Home Standby Power in collaboration with the Marketing Director.
Major Responsibilities:
Establish & Execute Brand Marketing Strategies:
Analyze consumer research, market trends and business performance to develop and optimize brand marketing plans.
Define and execute targeted marketing plans that drive brand awareness & engagement.
Identify, develop and execute demand-driving strategic partnerships
Test, Learn & Scale new approaches to marketing our brand to homeowner
Optimize Paid Media Strategies:
Leverage data & insights to optimize media strategies.
Partner with internal teams such as Analytics & Insights, Digital Engagement and external media agencies to ensure consistent execution and measurement of results.
Develop & Optimize Brand Content:
Collaborate with creative, website and digital marketing teams to develop and deploy engaging brand content.
Evaluate and optimize brand marketing content, including advertising, digital assets, and sales enablement materials.
Team Leadership:
Designs and directs the work of the team. Selects, coaches, and develops staff.
Sets clear expectations to inspire and motivate the team.
Manages performance by recognizing achievement, providing feedback, and administering progressive discipline when necessary.
Minimum Qualifications:
Bachelor’s degree in marketing, Business, or a related field
5-10 years' work experience with proven capabilities in brand marketing, including experience with paid media
2 years of management level experience
Preferred Qualifications:
Masters in Business Administration
Knowledge, Skills and Abilities:
Strong analytical skills with the ability to interpret data and market trends
Excellent written and verbal communication skills
Ability to collaborate effectively with cross-functional teams
In-depth understanding of marketing principles, industry trends, and best practices
Results-oriented with the ability to thrive in a fast-paced environment
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The
Senior Brand Marketing Manager
at Generac will be a key player on the Residential Marketing Team, focusing on enhancing the Generac brand's reputation among homeowners to drive demand for residential products. This role involves executing strategic marketing plans aimed at increasing brand awareness and engagement, particularly for Generac Residential Products. Additionally, the Senior Brand Marketing Manager will be responsible for implementing Generac's paid media strategy for Home Standby Power in collaboration with the Marketing Director.
Major Responsibilities:
Establish & Execute Brand Marketing Strategies:
Analyze consumer research, market trends and business performance to develop and optimize brand marketing plans.
Define and execute targeted marketing plans that drive brand awareness & engagement.
Identify, develop and execute demand-driving strategic partnerships
Test, Learn & Scale new approaches to marketing our brand to homeowner
Optimize Paid Media Strategies:
Leverage data & insights to optimize media strategies.
Partner with internal teams such as Analytics & Insights, Digital Engagement and external media agencies to ensure consistent execution and measurement of results.
Develop & Optimize Brand Content:
Collaborate with creative, website and digital marketing teams to develop and deploy engaging brand content.
Evaluate and optimize brand marketing content, including advertising, digital assets, and sales enablement materials.
Team Leadership:
Designs and directs the work of the team. Selects, coaches, and develops staff.
Sets clear expectations to inspire and motivate the team.
Manages performance by recognizing achievement, providing feedback, and administering progressive discipline when necessary.
Minimum Qualifications:
Bachelor’s degree in marketing, Business, or a related field
5-10 years' work experience with proven capabilities in brand marketing, including experience with paid media
2 years of management level experience
Preferred Qualifications:
Masters in Business Administration
Knowledge, Skills and Abilities:
Strong analytical skills with the ability to interpret data and market trends
Excellent written and verbal communication skills
Ability to collaborate effectively with cross-functional teams
In-depth understanding of marketing principles, industry trends, and best practices
Results-oriented with the ability to thrive in a fast-paced environment
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.