Wells Fargo
Marketing Senior Manager of Business Banking Value Proposition and Positioning
Wells Fargo, San Francisco, California, United States, 94199
About this role:
Wells Fargo is seeking a Marketing Senior Manager that oversees several functions for the Small & Business Banking (SBB) Marketing Team. The role is responsible for establishing the messaging and positioning of Wells Fargo's Small & Business Banking products and services and will partner closely with the Brand Management team. The role has ownership of the WellsFargo.com Small & Business Banking content, online resource center, customer journeys, A/B Testing, Make an Appointment flow, and online conversion rates. The individual will align product launches and promotions. The role will ensure brand identity consistency across all channels and touchpoints.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:
Lead Wells Fargo Business Banking brand positioning and messaging strategy that results in improved brand awareness, consideration, and new customer growth. The role will be the subject matter expert in how to properly message the business banking products and services so they resonate with existing and prospective customers.
Partner closely with the Brand Management Team to develop Wells Fargo Business nationwide advertising assets, including television, radio, in-branch promotions, outdoor, and direct mail. Review analytical results daily to deliver business results and customer-obsessed experiences
Provide ongoing performance updates to CSBB CMO, SBB leadership team, and other C-suite level executives
Collaborate with various Brand Management partners, Enterprise Digital Marketing stakeholders, and senior leaders to deliver new customers and balance goals
Identify new business opportunities, including digital capabilities to increase scale and profitability across digital acquisition strategies
Build offer strategy including the launch of cash offers program which provides incentives for new customers to join Wells Fargo
Manage allocation of people, justify investments, and optimize financial resources for Marketing
Required Qualifications
6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of Management experience
Desired Qualifications:
5+ years' experience in leading marketing strategy with a focus on brand development, messaging, positioning, customer acquisitions
Large scale marketing campaign management experience
Expert in digital channels, customer journey optimization
Strong business acumen
Strong presentation skills including with senior level leadership
Must be able to successfully navigate a matrixed environment
Highly collaborative and can effectively direct a cross-functional team including both internal and external creative agencies
Experience with Adobe Experience Manager, Adobe Target, Adobe Customer Journey Analytics
Must thrive in a fast-paced environment
Experience in retail banking, preferably Small & Business Banking
Job Expectations:
This position will require
onsite presence
at one of the locations listed below in a hybrid work schedule
This position is not eligible for Visa sponsorship.
Locations:
401 S. Tryon St Charlotte, NC
333 Market St San Francisco, CA
150 E 42nd ST New York, NY
Pay Range:
New York City, NY- Pay Range 138,500- 287,600 USD Annual
California- Pay Range: 138,500- 287,600 USD Annual
Salary range is determined by location of the job. May be considered for a discretionary bonus, Restricted Share Rights, or other long - term incentive awards.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$120,400.00 - $287,600.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
10 Sep 2024
*** Job posting may come down early due to volume of applicants.**
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Company:
WELLS FARGO BANK
Req Number:
R-397098-3
Updated:
Fri Aug 30 02:56:54 UTC 2024
Location:
SAN FRANCISCO,California
Wells Fargo is seeking a Marketing Senior Manager that oversees several functions for the Small & Business Banking (SBB) Marketing Team. The role is responsible for establishing the messaging and positioning of Wells Fargo's Small & Business Banking products and services and will partner closely with the Brand Management team. The role has ownership of the WellsFargo.com Small & Business Banking content, online resource center, customer journeys, A/B Testing, Make an Appointment flow, and online conversion rates. The individual will align product launches and promotions. The role will ensure brand identity consistency across all channels and touchpoints.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:
Lead Wells Fargo Business Banking brand positioning and messaging strategy that results in improved brand awareness, consideration, and new customer growth. The role will be the subject matter expert in how to properly message the business banking products and services so they resonate with existing and prospective customers.
Partner closely with the Brand Management Team to develop Wells Fargo Business nationwide advertising assets, including television, radio, in-branch promotions, outdoor, and direct mail. Review analytical results daily to deliver business results and customer-obsessed experiences
Provide ongoing performance updates to CSBB CMO, SBB leadership team, and other C-suite level executives
Collaborate with various Brand Management partners, Enterprise Digital Marketing stakeholders, and senior leaders to deliver new customers and balance goals
Identify new business opportunities, including digital capabilities to increase scale and profitability across digital acquisition strategies
Build offer strategy including the launch of cash offers program which provides incentives for new customers to join Wells Fargo
Manage allocation of people, justify investments, and optimize financial resources for Marketing
Required Qualifications
6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of Management experience
Desired Qualifications:
5+ years' experience in leading marketing strategy with a focus on brand development, messaging, positioning, customer acquisitions
Large scale marketing campaign management experience
Expert in digital channels, customer journey optimization
Strong business acumen
Strong presentation skills including with senior level leadership
Must be able to successfully navigate a matrixed environment
Highly collaborative and can effectively direct a cross-functional team including both internal and external creative agencies
Experience with Adobe Experience Manager, Adobe Target, Adobe Customer Journey Analytics
Must thrive in a fast-paced environment
Experience in retail banking, preferably Small & Business Banking
Job Expectations:
This position will require
onsite presence
at one of the locations listed below in a hybrid work schedule
This position is not eligible for Visa sponsorship.
Locations:
401 S. Tryon St Charlotte, NC
333 Market St San Francisco, CA
150 E 42nd ST New York, NY
Pay Range:
New York City, NY- Pay Range 138,500- 287,600 USD Annual
California- Pay Range: 138,500- 287,600 USD Annual
Salary range is determined by location of the job. May be considered for a discretionary bonus, Restricted Share Rights, or other long - term incentive awards.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$120,400.00 - $287,600.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
10 Sep 2024
*** Job posting may come down early due to volume of applicants.**
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Company:
WELLS FARGO BANK
Req Number:
R-397098-3
Updated:
Fri Aug 30 02:56:54 UTC 2024
Location:
SAN FRANCISCO,California