ADM
Digital Marketing Manager - Chicago, IL or Oakbrook, IL
ADM, Chicago, Illinois, United States, 60290
82790BR
Job Title:
Digital Marketing Manager - Chicago, IL or Oakbrook, IL
Department/Function:
Marketing
Job Description:
Digital Marketing Manager – Chicago, IL or Oakbrook, IL
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give our customers an edge in solving the nutritional challenges of today and tomorrow.
The past years have been marked by several large mergers, acquisitions, and organic growth opportunities that have positioned the company firmly for the next century. As a result of this exciting growth, ADM has built and inherited a digital ecosystem primed for transformation to ensure cohesiveness with our overall business transformation.
The Marketing organization has kicked off an effort to move into a modern digital future with a team of passionate, forward-thinking talent who work collaboratively to ensure growth, creativity, and success. We seek the best digital minds to join us and drive this journey. And that’s where you come in.
Role:
The Digital Manager will support the Digital team in leading ADM’s digital transformation through the planning, development, and activation of new digital strategies and capabilities, with the goal of increasing awareness of ADM’s full pantry and driving lead generation. Reporting to the Global Digital Director, the Digital Manager will work closely with the rest of the Digital marketing team to support the Global Digital Director's vision. They will also work cross-functionally with key Marketing business stakeholders, IT teams, digital transformation business leaders, and external agency partners across all regions.
The ideal candidate has five-plus years of digital marketing experience. You are an excellent communicator and listener who can gather information from multiple stakeholders to execute a shared vision supporting ADM’s organizational goals. You are an solution-orientated self-starter who can think critically and collaborate across teams to support the execution of digital plans. We are looking for a team player who will take ownership and lead their projects successfully.
This position requires being in office and will be held in the Chicago or Oak Brook, IL, office for five days/week.
Responsibilities include:
Supports implementation of holistic website strategy and digital vision
Leads paid search strategy, including coordination with agency partners and development of best practices
Coordinates and supports the Sr. Digital Marketing Manager on the holistic search strategy (SEO & SEM)
Manages digital dashboards and customer data to support holistic analytics strategy
Supports ADM.com maintenance and optimization inclusive of:
Monthly sprint deployments
Owns execution of technical maintenance, development, and optimization of new/existing website components
Coordinates with Technical and Marketing agencies and IT team for the success of the above
Supports sales and marketing automation initiatives, including:
Creates emails and landing pages leveraging pre-defined templates and agency partners
Project management of email and landing page requests
Assists with tasks related to customer journey development
Maintain and support data integrity within marketing tools and systems
Supports Sr. Digital Marketing Manager in reporting web & campaign data & analytics for ADM.com
Manages digital marketing efforts for ADM events
Coordinates with digital team members to support project execution and project reporting
Supports documentation and distribution of digital guidelines, best practices, and working methods to ensure constant standards are met throughout the organization.
Owner of ADM’s YouTube channel - inclusive of strategy and maintenance execution, with a focus on optimization of videos for SEO
Monitors and reports on key performance metrics, providing actionable insights and recommendations for continuous improvement.
Manages development of internal marketing digital portals while owning on-going management of portal content development
Stays abreast of emerging digital trends and technologies, evaluating their potential impact on our business and recommending new innovative strategies.
Qualifications:
Bachelor’s degree in marketing, digital communication, or a related field; MBA is preferred.
5+ years
of experience developing results-oriented digital marketing capabilities for a global organization within global web agencies and digital marketing consulting firms
3+ years working
at a digital agency or managing a digital agency partner, including writing briefs, efficient decision-making, and management of the execution
Experience working with a global team is important. Prior experience in B2B is required, and prior experience in the food and beverage industry is a bonus.
Proven ability to build relationships and collaborate effectively throughout various levels of the organization.
Strategic thinking, problem-solving, and innovative mindset. Ability to quickly adapt to changing environments related to the role
Excellent communication skills to empower stakeholders at all levels of the organization and collaborate
Solution-oriented mindset with an ability execute against strategy while thinking holistically
Strong interpersonal, verbal, and written communication skills; comfortable presenting to senior leaders
Key digital skills:
Expertise in Optmizly CMS and other Content Management Systems (WordPress, Drupal, Wix, etc.)
Experience SEO & Paid Search strategy for leading companies/organizations
Good technical understanding of Google Search Ads (Quality Score, Ad Rank, etc.).
Google Ads Certification is preferred; SEO Certification by SEMRush and training from other leading institutions in the space a plus
Strong background in email nurturing and makerting automation strategy
Expertise in Salesforce and Pardot with a focus on marketing automation activation
Experience with Google Analytics and other Digital Analytics tools (Adobe Analytics, Screaming-Frog, etc.)
Experience with media mix modeling and multi-touch attribution a strong plus
Adobe Workfront experience a strong plus
Excited about this role but don’t meet every requirement listed? Studies show that often applicants will self-select out if they don’t check every box. We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.
ADM requires the successful completion of a background check.
REF:82790BR
Req/Job ID:
82790BR
City:
Chicago
State:
IL - Illinois
Ref ID:
#LI-JW1
:
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
:
#LI-Onsite
\t:
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
We are committed to ensuring all qualified applicants receive consideration for employment regardless of race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
We welcome everyone to apply, especially those individuals who are underrepresented in our industry, as we strive to ensure our workforce represents the world that we help to feed: people of color, women, gender non-conforming, LGBTQIA+, veterans and persons with disabilities. For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM. (https://www.adm.com/en-us/culture-and-careers/diversity-equity-inclusion/)
:
Benefits and Perks
Enriching the quality of life for the world begins by taking care of our colleagues. In addition to competitive pay, we support your diverse needs with a comprehensive total rewards package to enhance your well-being, including:
Physical wellness
– medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
Financial wellness
– flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers’ compensation, legal assistance, identity theft protection.
Mental and social wellness
– Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
Additional benefits include:
Paid time off including paid holidays.
Adoption assistance and paid maternity and parental leave.
Tuition assistance.
Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
*Benefits may vary for bargained locations, confirm benefit eligibility with your recruiter.
Job Title:
Digital Marketing Manager - Chicago, IL or Oakbrook, IL
Department/Function:
Marketing
Job Description:
Digital Marketing Manager – Chicago, IL or Oakbrook, IL
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give our customers an edge in solving the nutritional challenges of today and tomorrow.
The past years have been marked by several large mergers, acquisitions, and organic growth opportunities that have positioned the company firmly for the next century. As a result of this exciting growth, ADM has built and inherited a digital ecosystem primed for transformation to ensure cohesiveness with our overall business transformation.
The Marketing organization has kicked off an effort to move into a modern digital future with a team of passionate, forward-thinking talent who work collaboratively to ensure growth, creativity, and success. We seek the best digital minds to join us and drive this journey. And that’s where you come in.
Role:
The Digital Manager will support the Digital team in leading ADM’s digital transformation through the planning, development, and activation of new digital strategies and capabilities, with the goal of increasing awareness of ADM’s full pantry and driving lead generation. Reporting to the Global Digital Director, the Digital Manager will work closely with the rest of the Digital marketing team to support the Global Digital Director's vision. They will also work cross-functionally with key Marketing business stakeholders, IT teams, digital transformation business leaders, and external agency partners across all regions.
The ideal candidate has five-plus years of digital marketing experience. You are an excellent communicator and listener who can gather information from multiple stakeholders to execute a shared vision supporting ADM’s organizational goals. You are an solution-orientated self-starter who can think critically and collaborate across teams to support the execution of digital plans. We are looking for a team player who will take ownership and lead their projects successfully.
This position requires being in office and will be held in the Chicago or Oak Brook, IL, office for five days/week.
Responsibilities include:
Supports implementation of holistic website strategy and digital vision
Leads paid search strategy, including coordination with agency partners and development of best practices
Coordinates and supports the Sr. Digital Marketing Manager on the holistic search strategy (SEO & SEM)
Manages digital dashboards and customer data to support holistic analytics strategy
Supports ADM.com maintenance and optimization inclusive of:
Monthly sprint deployments
Owns execution of technical maintenance, development, and optimization of new/existing website components
Coordinates with Technical and Marketing agencies and IT team for the success of the above
Supports sales and marketing automation initiatives, including:
Creates emails and landing pages leveraging pre-defined templates and agency partners
Project management of email and landing page requests
Assists with tasks related to customer journey development
Maintain and support data integrity within marketing tools and systems
Supports Sr. Digital Marketing Manager in reporting web & campaign data & analytics for ADM.com
Manages digital marketing efforts for ADM events
Coordinates with digital team members to support project execution and project reporting
Supports documentation and distribution of digital guidelines, best practices, and working methods to ensure constant standards are met throughout the organization.
Owner of ADM’s YouTube channel - inclusive of strategy and maintenance execution, with a focus on optimization of videos for SEO
Monitors and reports on key performance metrics, providing actionable insights and recommendations for continuous improvement.
Manages development of internal marketing digital portals while owning on-going management of portal content development
Stays abreast of emerging digital trends and technologies, evaluating their potential impact on our business and recommending new innovative strategies.
Qualifications:
Bachelor’s degree in marketing, digital communication, or a related field; MBA is preferred.
5+ years
of experience developing results-oriented digital marketing capabilities for a global organization within global web agencies and digital marketing consulting firms
3+ years working
at a digital agency or managing a digital agency partner, including writing briefs, efficient decision-making, and management of the execution
Experience working with a global team is important. Prior experience in B2B is required, and prior experience in the food and beverage industry is a bonus.
Proven ability to build relationships and collaborate effectively throughout various levels of the organization.
Strategic thinking, problem-solving, and innovative mindset. Ability to quickly adapt to changing environments related to the role
Excellent communication skills to empower stakeholders at all levels of the organization and collaborate
Solution-oriented mindset with an ability execute against strategy while thinking holistically
Strong interpersonal, verbal, and written communication skills; comfortable presenting to senior leaders
Key digital skills:
Expertise in Optmizly CMS and other Content Management Systems (WordPress, Drupal, Wix, etc.)
Experience SEO & Paid Search strategy for leading companies/organizations
Good technical understanding of Google Search Ads (Quality Score, Ad Rank, etc.).
Google Ads Certification is preferred; SEO Certification by SEMRush and training from other leading institutions in the space a plus
Strong background in email nurturing and makerting automation strategy
Expertise in Salesforce and Pardot with a focus on marketing automation activation
Experience with Google Analytics and other Digital Analytics tools (Adobe Analytics, Screaming-Frog, etc.)
Experience with media mix modeling and multi-touch attribution a strong plus
Adobe Workfront experience a strong plus
Excited about this role but don’t meet every requirement listed? Studies show that often applicants will self-select out if they don’t check every box. We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.
ADM requires the successful completion of a background check.
REF:82790BR
Req/Job ID:
82790BR
City:
Chicago
State:
IL - Illinois
Ref ID:
#LI-JW1
:
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
:
#LI-Onsite
\t:
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
We are committed to ensuring all qualified applicants receive consideration for employment regardless of race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
We welcome everyone to apply, especially those individuals who are underrepresented in our industry, as we strive to ensure our workforce represents the world that we help to feed: people of color, women, gender non-conforming, LGBTQIA+, veterans and persons with disabilities. For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM. (https://www.adm.com/en-us/culture-and-careers/diversity-equity-inclusion/)
:
Benefits and Perks
Enriching the quality of life for the world begins by taking care of our colleagues. In addition to competitive pay, we support your diverse needs with a comprehensive total rewards package to enhance your well-being, including:
Physical wellness
– medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
Financial wellness
– flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers’ compensation, legal assistance, identity theft protection.
Mental and social wellness
– Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
Additional benefits include:
Paid time off including paid holidays.
Adoption assistance and paid maternity and parental leave.
Tuition assistance.
Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
*Benefits may vary for bargained locations, confirm benefit eligibility with your recruiter.