University of Utah
Marketing & Communications Specialist
University of Utah, Salt Lake City, Utah, United States, 84193
Details
Open Date
08/29/2024
Requisition Number
PRN39710B
Job Title
Marketing/Communications Specialist
Working Title
Marketing & Communications Specialist
Job Grade
E
FLSA Code
Professional
Patient Sensitive Job Code?
No
Standard Hours per Week
40
Full Time or Part Time?
Full Time
Shift
Day
Work Schedule Summary
Monday through Friday, occasional nights and weekends as needed to support events.
On-Campus Requirement:
This is an essential, full-time, on-campus role based on-site to ensure seamless in-person collaboration and effective liaison between various programs and the marketing team. While this role is in-person, the Specialist will also regularly engage with remote team members and participate in virtual meetings for training, direction, and project coordination.
VP Area
Academic Affairs
Department
00033 - Executive Education
Location
Campus
City
Salt Lake City, UT
Type of Recruitment
External Posting
Pay Rate Range
52000 to 65000
Close Date
10/05/2024
Open Until Filled
No
Job Summary
Are you a dynamic, curious, and creative marketing professional eager to make a meaningful impact in business education
? The
David Eccles School of Business
is seeking a
Marketing and Communications Specialist
to join our
Enrollment Marketing Team
within
Graduate Programs & Executive Education
.
In this exciting role, you will coordinate and execute a variety of marketing initiatives designed to drive enrollment and enhance our brand presence. We are looking for someone with a versatile skill set—including content creation, design, and technical abilities—who is coachable, adaptable, and thrives in a fast-paced, collaborative environment. If this sounds like you, we want to hear from you!
Responsibilities
As a
Marketing and Communications Specialist
, you will:
Coordinate Marketing Functions
Manage and execute multi-channel marketing campaigns, including email, text, social media, digital advertising, and other collateral.
Develop and maintain comprehensive marketing plans and calendars to ensure timely, consistent messaging.
Utilize tools such as Salesforce and Pardot to create emails and perform data entry.
Content Creation
Craft compelling content for various platforms, including email, website copy, presentations, and promotional materials.
Collaborate with program stakeholders to develop tailored content that resonates with prospective students.
Design Support
Assist in creating visually appealing marketing collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop).
Ensure all designs align with the school’s branding guidelines and enhance the overall aesthetic of our marketing materials.
Digital Marketing
Implement and optimize SEO strategies to improve website visibility and search rankings.
Manage Google Ads campaigns and analyze performance metrics using Google Analytics to drive data-informed decisions.
Campaign Management
Plan, execute, and monitor marketing campaigns from inception to completion, ensuring alignment with strategic goals and enrollment targets.
Develop strong calls to action and innovative content ideas to support demand generation efforts.
Work closely with outside marketing vendors to identify collaboration opportunities, develop and organize comprehensive marketing plans, and determine the collateral and creative assets needed to support various initiatives.
Market Research
Conduct market research and analyze industry trends to identify opportunities and inform marketing strategies.
Benchmark against competitors to ensure our programs remain attractive and relevant.
Analytics and Reporting
Track and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
Swag and Printed Collateral Management
Coordinate the production and distribution of swag for programs, including placing orders, creating placement proofs, and securing department approvals.
Collaborate across departments for order consolidation where possible, work with purchasing to prepare and submit invoices, and communicate with vendors from order to delivery.
Manage the inventory of printed materials and ensure timely distribution for events and promotional activities.
Event and Communications Calendar Coordination
Schedule, organize, and maintain the recruiting events calendar.
Coordinate the communications calendar, including managing deadlines and aligning with overall marketing efforts.
Continuous Learning:
Stay updated on the latest marketing trends and technologies, actively seeking out opportunities for professional development and applying new knowledge to improve marketing strategies.
Collaboration and Support
Work closely with remote team members, program directors, and other stakeholders to support marketing efforts and achieve enrollment goals.
Participate in virtual meetings for training and project direction.
Assist with special projects and contribute to a positive, collaborative team culture.
Note:
This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for the position.
Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required
Nearly Continuously:
Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead, lifting up to 25 lb.
Minimum Qualifications
Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.
Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
Master’s degree in a related field may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
What You’ll Bring:
Experience
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience in a marketing or communications role.
Familiarity with digital marketing tools and platforms (e.g., WordPress, Salesforce, LinkedIn, Facebook, Pardot, Google Ads, Google Analytics).
Skills
Excellent Communication:
Outstanding written and verbal communication skills with the ability to craft clear, concise, and compelling marketing copy.
Design Proficiency:
Basic to intermediate design skills with proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) or similar tools.
Organizational Abilities:
Strong organizational and project management skills, capable of managing multiple projects simultaneously while meeting deadlines.
Analytical Mindset:
Ability to interpret data, analyze campaign performance, and derive actionable insights.
Technical Proficiency:
Knowledge of HTML , JavaScript, or other web programming languages is a plus.
SEO & Content Marketing:
Understanding of SEO best practices and content marketing strategies.
Personal Attributes
Curious:
Eager to learn and explore new marketing trends, tools, and techniques. Your curiosity drives you to continually improve and innovate.
Creative Thinker:
Ability to generate innovative ideas and solutions.
Coachable and Quick Learner:
Open to feedback and quick to implement new ideas or strategies. You have a growth mindset and are always looking for ways to enhance your skills and knowledge.
Easygoing Nature:
Ability to maintain a positive attitude and adaptability, integrating smoothly into a small, cohesive team. Your approachable and flexible demeanor helps you collaborate effectively with diverse stakeholders.
Detail-Oriented:
Meticulous attention to detail to ensure accuracy and quality in all tasks.
Self-Motivated:
Proactive and able to work independently as well as part of a team.
Adaptable:
Flexible and able to thrive in a fast-paced, dynamic environment.
Customer-Service Focused:
Passionate about supporting prospective students and promoting educational programs.
Collaborative:
Excellent teamwork skills with a transparent working style.
Type
Benefited Staff
Special Instructions Summary
How to Apply
Interested candidates should submit the following:
Resume
Cover Letter:
A brief letter explaining why you are a great fit for this role.
Portfolio:
Writing samples or design work (upload to “applicant document – other”).
Join us in shaping the future of business education and making a meaningful impact on prospective students’ journeys. Apply today and become a vital part of our innovative and dedicated marketing team!
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
Open Date
08/29/2024
Requisition Number
PRN39710B
Job Title
Marketing/Communications Specialist
Working Title
Marketing & Communications Specialist
Job Grade
E
FLSA Code
Professional
Patient Sensitive Job Code?
No
Standard Hours per Week
40
Full Time or Part Time?
Full Time
Shift
Day
Work Schedule Summary
Monday through Friday, occasional nights and weekends as needed to support events.
On-Campus Requirement:
This is an essential, full-time, on-campus role based on-site to ensure seamless in-person collaboration and effective liaison between various programs and the marketing team. While this role is in-person, the Specialist will also regularly engage with remote team members and participate in virtual meetings for training, direction, and project coordination.
VP Area
Academic Affairs
Department
00033 - Executive Education
Location
Campus
City
Salt Lake City, UT
Type of Recruitment
External Posting
Pay Rate Range
52000 to 65000
Close Date
10/05/2024
Open Until Filled
No
Job Summary
Are you a dynamic, curious, and creative marketing professional eager to make a meaningful impact in business education
? The
David Eccles School of Business
is seeking a
Marketing and Communications Specialist
to join our
Enrollment Marketing Team
within
Graduate Programs & Executive Education
.
In this exciting role, you will coordinate and execute a variety of marketing initiatives designed to drive enrollment and enhance our brand presence. We are looking for someone with a versatile skill set—including content creation, design, and technical abilities—who is coachable, adaptable, and thrives in a fast-paced, collaborative environment. If this sounds like you, we want to hear from you!
Responsibilities
As a
Marketing and Communications Specialist
, you will:
Coordinate Marketing Functions
Manage and execute multi-channel marketing campaigns, including email, text, social media, digital advertising, and other collateral.
Develop and maintain comprehensive marketing plans and calendars to ensure timely, consistent messaging.
Utilize tools such as Salesforce and Pardot to create emails and perform data entry.
Content Creation
Craft compelling content for various platforms, including email, website copy, presentations, and promotional materials.
Collaborate with program stakeholders to develop tailored content that resonates with prospective students.
Design Support
Assist in creating visually appealing marketing collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop).
Ensure all designs align with the school’s branding guidelines and enhance the overall aesthetic of our marketing materials.
Digital Marketing
Implement and optimize SEO strategies to improve website visibility and search rankings.
Manage Google Ads campaigns and analyze performance metrics using Google Analytics to drive data-informed decisions.
Campaign Management
Plan, execute, and monitor marketing campaigns from inception to completion, ensuring alignment with strategic goals and enrollment targets.
Develop strong calls to action and innovative content ideas to support demand generation efforts.
Work closely with outside marketing vendors to identify collaboration opportunities, develop and organize comprehensive marketing plans, and determine the collateral and creative assets needed to support various initiatives.
Market Research
Conduct market research and analyze industry trends to identify opportunities and inform marketing strategies.
Benchmark against competitors to ensure our programs remain attractive and relevant.
Analytics and Reporting
Track and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
Swag and Printed Collateral Management
Coordinate the production and distribution of swag for programs, including placing orders, creating placement proofs, and securing department approvals.
Collaborate across departments for order consolidation where possible, work with purchasing to prepare and submit invoices, and communicate with vendors from order to delivery.
Manage the inventory of printed materials and ensure timely distribution for events and promotional activities.
Event and Communications Calendar Coordination
Schedule, organize, and maintain the recruiting events calendar.
Coordinate the communications calendar, including managing deadlines and aligning with overall marketing efforts.
Continuous Learning:
Stay updated on the latest marketing trends and technologies, actively seeking out opportunities for professional development and applying new knowledge to improve marketing strategies.
Collaboration and Support
Work closely with remote team members, program directors, and other stakeholders to support marketing efforts and achieve enrollment goals.
Participate in virtual meetings for training and project direction.
Assist with special projects and contribute to a positive, collaborative team culture.
Note:
This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for the position.
Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required
Nearly Continuously:
Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead, lifting up to 25 lb.
Minimum Qualifications
Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.
Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
Master’s degree in a related field may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
What You’ll Bring:
Experience
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience in a marketing or communications role.
Familiarity with digital marketing tools and platforms (e.g., WordPress, Salesforce, LinkedIn, Facebook, Pardot, Google Ads, Google Analytics).
Skills
Excellent Communication:
Outstanding written and verbal communication skills with the ability to craft clear, concise, and compelling marketing copy.
Design Proficiency:
Basic to intermediate design skills with proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) or similar tools.
Organizational Abilities:
Strong organizational and project management skills, capable of managing multiple projects simultaneously while meeting deadlines.
Analytical Mindset:
Ability to interpret data, analyze campaign performance, and derive actionable insights.
Technical Proficiency:
Knowledge of HTML , JavaScript, or other web programming languages is a plus.
SEO & Content Marketing:
Understanding of SEO best practices and content marketing strategies.
Personal Attributes
Curious:
Eager to learn and explore new marketing trends, tools, and techniques. Your curiosity drives you to continually improve and innovate.
Creative Thinker:
Ability to generate innovative ideas and solutions.
Coachable and Quick Learner:
Open to feedback and quick to implement new ideas or strategies. You have a growth mindset and are always looking for ways to enhance your skills and knowledge.
Easygoing Nature:
Ability to maintain a positive attitude and adaptability, integrating smoothly into a small, cohesive team. Your approachable and flexible demeanor helps you collaborate effectively with diverse stakeholders.
Detail-Oriented:
Meticulous attention to detail to ensure accuracy and quality in all tasks.
Self-Motivated:
Proactive and able to work independently as well as part of a team.
Adaptable:
Flexible and able to thrive in a fast-paced, dynamic environment.
Customer-Service Focused:
Passionate about supporting prospective students and promoting educational programs.
Collaborative:
Excellent teamwork skills with a transparent working style.
Type
Benefited Staff
Special Instructions Summary
How to Apply
Interested candidates should submit the following:
Resume
Cover Letter:
A brief letter explaining why you are a great fit for this role.
Portfolio:
Writing samples or design work (upload to “applicant document – other”).
Join us in shaping the future of business education and making a meaningful impact on prospective students’ journeys. Apply today and become a vital part of our innovative and dedicated marketing team!
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.