Acushnet Company
Senior Integrated Marketing Specialist
Acushnet Company, Fairhaven, Massachusetts, us, 02719
WE ARE A PRODUCT COMPANY.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.WE ARE A PROCESS COMPANY.
ABOVE ALL, WE ARE A PEOPLE COMPANY.
The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo,
"Autograph your work with excellence."
We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
Summary:
The
Senior Integrated Marketing Specialist
will lead the development of global product marketing materials and sell-in content across all product categories. Working directly with key stakeholders across Product, Marketing, and Design teams to deliver compelling product storytelling and content.
Responsibilities:
Develop trade and consumer facing product marketing materials across footwear, apparel and glove categories.
Write the product positioning and messaging strategy for key products.
Manage the creative development process for global sell-in materials and content with internal and external design partners.
Responsible for writing incredibly simple and compelling product marketing copy within the Brand voice and tone.
Accountable for on-time distribution of product marketing materials and assets to global marketing teams and partners.
Support the development and execution of key Product and Marketing Development milestone meetings.
Work with Design and Production teams to maximize investment at photoshoots and content capture events.
Continuously engage and suggest ways to improve our go-to market approach, process and outputs to elevate and improve the effectiveness of our outputs.
Requirements:
Bachelor's degree in marketing, business, or consumer-related field (Business, Finance, Marketing, Information Technology, Economics, Mathematics) preferred .
5+ years work experience in a similar integrated marketing role managing product marketing strategy with a brand or agency.
Hands-on experience partnering or directing creative teams, product positioning strategy, and product copywriting.
Experience developing product positioning for a consumer product or brand and bringing to life through marketing materials .
Proven track record in brand positioning, campaign and program development and product storytelling.
Ability to write and communicate at a high level; with specific experience writing marketing and creative briefs.
Demonstrated excellence in project management skills.
You're passionate about sport (ideally golf), building brands, and delivering a compelling product story to the consumer.
You thrive taking initiative and work well within a team.
Excellent organization skills with a keen attention to detail.
PDN-9ca6a737-664a-4978-9f87-dc707fb9ea81
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.WE ARE A PROCESS COMPANY.
ABOVE ALL, WE ARE A PEOPLE COMPANY.
The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo,
"Autograph your work with excellence."
We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
Summary:
The
Senior Integrated Marketing Specialist
will lead the development of global product marketing materials and sell-in content across all product categories. Working directly with key stakeholders across Product, Marketing, and Design teams to deliver compelling product storytelling and content.
Responsibilities:
Develop trade and consumer facing product marketing materials across footwear, apparel and glove categories.
Write the product positioning and messaging strategy for key products.
Manage the creative development process for global sell-in materials and content with internal and external design partners.
Responsible for writing incredibly simple and compelling product marketing copy within the Brand voice and tone.
Accountable for on-time distribution of product marketing materials and assets to global marketing teams and partners.
Support the development and execution of key Product and Marketing Development milestone meetings.
Work with Design and Production teams to maximize investment at photoshoots and content capture events.
Continuously engage and suggest ways to improve our go-to market approach, process and outputs to elevate and improve the effectiveness of our outputs.
Requirements:
Bachelor's degree in marketing, business, or consumer-related field (Business, Finance, Marketing, Information Technology, Economics, Mathematics) preferred .
5+ years work experience in a similar integrated marketing role managing product marketing strategy with a brand or agency.
Hands-on experience partnering or directing creative teams, product positioning strategy, and product copywriting.
Experience developing product positioning for a consumer product or brand and bringing to life through marketing materials .
Proven track record in brand positioning, campaign and program development and product storytelling.
Ability to write and communicate at a high level; with specific experience writing marketing and creative briefs.
Demonstrated excellence in project management skills.
You're passionate about sport (ideally golf), building brands, and delivering a compelling product story to the consumer.
You thrive taking initiative and work well within a team.
Excellent organization skills with a keen attention to detail.
PDN-9ca6a737-664a-4978-9f87-dc707fb9ea81