Knak Digital
Senior Digital Marketing Manager
Knak Digital, Annapolis, Maryland, United States, 21403
BenefitsInsurance (Health, Dental), Excellent bonus and profit sharing, Paid Maternity leave, Staff Development, Community Service, Mission-driven, purposeful clientele and project work.
Hybrid model.Your RoleLead and manage digital marketing campaigns, including paid search, SEO, email marketing, online display, and web/mobile initiatives.Collaborate with the team to define success metrics, analyze performance, and optimize campaigns.Manage significant paid search engagements, leveraging expertise in organic vs. paid search, optimization, and smart bidding.Develop and execute effective email marketing programs, focusing on list building, automation, A/B testing, and reporting.Identify content opportunities to promote clients' brands.Improve processes for collecting and analyzing campaign performance data.Collaborate with UX/UI, design, and development teams on web/mobile projects.Provide expert digital marketing counsel to internal and external stakeholders.Stay up-to-date on industry trends and technologies.Your Role5-7 years of experience managing successful digital marketing campaigns.Proficiency in Google Marketing Platform products (Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner).Google Analytics and Google Ads certifications preferred.Proven SEO expertise and experience with website optimization.Commitment to producing high-quality work and meeting deadlines.Familiarity with content management systems, email service providers, and HTML code.Experience working with nonprofits, government, and digital fundraising a plus.PMP, Scrum or CSM a plus.
Hybrid model.Your RoleLead and manage digital marketing campaigns, including paid search, SEO, email marketing, online display, and web/mobile initiatives.Collaborate with the team to define success metrics, analyze performance, and optimize campaigns.Manage significant paid search engagements, leveraging expertise in organic vs. paid search, optimization, and smart bidding.Develop and execute effective email marketing programs, focusing on list building, automation, A/B testing, and reporting.Identify content opportunities to promote clients' brands.Improve processes for collecting and analyzing campaign performance data.Collaborate with UX/UI, design, and development teams on web/mobile projects.Provide expert digital marketing counsel to internal and external stakeholders.Stay up-to-date on industry trends and technologies.Your Role5-7 years of experience managing successful digital marketing campaigns.Proficiency in Google Marketing Platform products (Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner).Google Analytics and Google Ads certifications preferred.Proven SEO expertise and experience with website optimization.Commitment to producing high-quality work and meeting deadlines.Familiarity with content management systems, email service providers, and HTML code.Experience working with nonprofits, government, and digital fundraising a plus.PMP, Scrum or CSM a plus.