RealTruck.com
B2B Communications Specialist
RealTruck.com, Ann Arbor, Michigan, us, 48113
Description
POSITION SUMMARYThe Communications Specialist will be responsible for developing and executing communication strategies that enhance the relationship between RealTruck Inc. and its wholesale and dealer partners. This role will ensure that all partners are well-informed, engaged, and equipped with the necessary information to drive sales and support the company's growth objectives.CORE FUNCTIONSCreate and execute a comprehensive communication plan targeting B2B partners.Develop engaging content (copy and graphics) for daily and weekly bulletins, newsletters, webinars, email campaigns, social media, and the B2B portal.Oversee the operation of the B2B communication portal, email campaigns, social media channels, and mobile app.Plan and execute quarterly webinars and bi-annual dealer summits.Track the effectiveness of communication efforts and report on key metrics.Collaborate with internal teams (sales, product development, marketing) to gather information and align communication strategies.Implement and manage feedback mechanisms to gather partner insights and improve communication efforts.Organize and promote training opportunities for partners to enhance product knowledge and sales capabilities.Develop and execute crisis communication plans to manage and mitigate any negative impacts.
QUALIFICATIONS & REQUIREMENTSEducation and ExperienceBachelor's degree in Marketing, Communications, Business or a related field required.5+ years of experience in B2B communications, marketing, or a related role required.Experience utilizing digital marketing tools required.
Skills, Abilities, and KnowledgeUnderstanding of the digital environment and evolving tools and platforms used to improve online presence.Ability to translate trends into brand right business opportunities.Expertise in web analytics. Ability to accurately interpret and draw conclusions from data.Strong relationship builder both within the organization and with external partners.Ability to manage workflow, create and meet both personal and group/team deadlines.Working knowledge of competitors.Ability to anticipate future consequences accurately and create appropriate strategies.Understands and takes action to correct bad business and minimize losses.Strong written and verbal communication skills.Proficiency in digital marketing tools, excellent project management abilities, and the ability to work collaboratively across teams.Detail-oriented, proactive, adaptable, and able to thrive in a fast-paced environment.
TravelOccasional travel may be required.
COMPETENCIESSynthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.Balances team and individual responsibilities; Exhibits objectivity and openness to other views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed.Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
SUPERVISOR RESPONSIBILITIESIndividual Contributor: working team member with no oversight of others and no management responsibilities.
PHYSICAL REQUIREMENTSThis position is subject to sedentary work; Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.
Physical ActivitiesThis position is subject to the following physical activities: standing, walking, talking, hearing, and the use of hands, wrists, or fingers in a repetitive motion.
Visual AcuityThe worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.
Working ConditionsThis position operates in a professional office environment. This role routinely uses standard office equipment.
#LI-Remote
POSITION SUMMARYThe Communications Specialist will be responsible for developing and executing communication strategies that enhance the relationship between RealTruck Inc. and its wholesale and dealer partners. This role will ensure that all partners are well-informed, engaged, and equipped with the necessary information to drive sales and support the company's growth objectives.CORE FUNCTIONSCreate and execute a comprehensive communication plan targeting B2B partners.Develop engaging content (copy and graphics) for daily and weekly bulletins, newsletters, webinars, email campaigns, social media, and the B2B portal.Oversee the operation of the B2B communication portal, email campaigns, social media channels, and mobile app.Plan and execute quarterly webinars and bi-annual dealer summits.Track the effectiveness of communication efforts and report on key metrics.Collaborate with internal teams (sales, product development, marketing) to gather information and align communication strategies.Implement and manage feedback mechanisms to gather partner insights and improve communication efforts.Organize and promote training opportunities for partners to enhance product knowledge and sales capabilities.Develop and execute crisis communication plans to manage and mitigate any negative impacts.
QUALIFICATIONS & REQUIREMENTSEducation and ExperienceBachelor's degree in Marketing, Communications, Business or a related field required.5+ years of experience in B2B communications, marketing, or a related role required.Experience utilizing digital marketing tools required.
Skills, Abilities, and KnowledgeUnderstanding of the digital environment and evolving tools and platforms used to improve online presence.Ability to translate trends into brand right business opportunities.Expertise in web analytics. Ability to accurately interpret and draw conclusions from data.Strong relationship builder both within the organization and with external partners.Ability to manage workflow, create and meet both personal and group/team deadlines.Working knowledge of competitors.Ability to anticipate future consequences accurately and create appropriate strategies.Understands and takes action to correct bad business and minimize losses.Strong written and verbal communication skills.Proficiency in digital marketing tools, excellent project management abilities, and the ability to work collaboratively across teams.Detail-oriented, proactive, adaptable, and able to thrive in a fast-paced environment.
TravelOccasional travel may be required.
COMPETENCIESSynthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.Balances team and individual responsibilities; Exhibits objectivity and openness to other views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed.Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
SUPERVISOR RESPONSIBILITIESIndividual Contributor: working team member with no oversight of others and no management responsibilities.
PHYSICAL REQUIREMENTSThis position is subject to sedentary work; Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.
Physical ActivitiesThis position is subject to the following physical activities: standing, walking, talking, hearing, and the use of hands, wrists, or fingers in a repetitive motion.
Visual AcuityThe worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.
Working ConditionsThis position operates in a professional office environment. This role routinely uses standard office equipment.
#LI-Remote