AT&T
Lead Product Marketing
AT&T, Dallas, Texas, United States, 75215
Job Description:Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.The Lead Product Marketing Manager will play a pivotal role for Mid-Markets in shaping the future of our product offerings. This position is primarily focused on offer forecasting, offer tracking, development of quarterly marketing plans, modeling, and business case development. The ideal candidate will possess a strong analytical mindset, excellent strategic thinking, and the ability to communicate complex concepts effectively.Key Responsibilities:Offer Forecasting:Develop and maintain robust forecasting models to predict the performance of product offers.
Analyze historical data and market trends to inform accurate forecasting.
Collaborate with sales and finance teams to align forecasts with business objectives.
Offer Tracking:Implement and manage systems for tracking the performance of product offers.
Monitor key metrics and provide regular reports on offer performance.
Identify trends and insights to optimize future offers.
Development of Quarterly Marketing Plans:Lead the creation of financial measures for the quarterly marketing plans.
Coordinate with cross-functional teams to ensure alignment with company goals.
Help define marketing strategies, tactics, and timelines for product launches and promotions.
Modeling:Build and maintain financial models to evaluate the impact of marketing strategies.
Conduct scenario analysis to assess potential outcomes and risks.
Use modeling insights to guide decision-making and strategy development.
Business Case Development:Develop compelling business cases for new product initiatives and marketing campaigns.
Conduct market research and competitive analysis to support business case assumptions.
Present business cases to senior leadership and stakeholders for approval.
Qualifications:Bachelor's degree in Marketing, Business Administration, Economics, or a related field. MBA preferred.
Proven experience in product marketing, with a focus on forecasting, tracking, and strategic planning.
Strong analytical skills and proficiency in data analysis and modeling tools.
Excellent communication and presentation skills.
Ability to work collaboratively in a cross-functional team environment.
Detail-oriented with the ability to manage multiple projects simultaneously.
Proficiency in using marketing software and tools (e.g., CRM, analytics platforms).
Our Lead Product Marketing, earn between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.Ready to close the deal on a career with AT&T?Apply today.Weekly Hours:40
Time Type:Regular
Location:Dallas, Texas
Salary Range:$143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
Analyze historical data and market trends to inform accurate forecasting.
Collaborate with sales and finance teams to align forecasts with business objectives.
Offer Tracking:Implement and manage systems for tracking the performance of product offers.
Monitor key metrics and provide regular reports on offer performance.
Identify trends and insights to optimize future offers.
Development of Quarterly Marketing Plans:Lead the creation of financial measures for the quarterly marketing plans.
Coordinate with cross-functional teams to ensure alignment with company goals.
Help define marketing strategies, tactics, and timelines for product launches and promotions.
Modeling:Build and maintain financial models to evaluate the impact of marketing strategies.
Conduct scenario analysis to assess potential outcomes and risks.
Use modeling insights to guide decision-making and strategy development.
Business Case Development:Develop compelling business cases for new product initiatives and marketing campaigns.
Conduct market research and competitive analysis to support business case assumptions.
Present business cases to senior leadership and stakeholders for approval.
Qualifications:Bachelor's degree in Marketing, Business Administration, Economics, or a related field. MBA preferred.
Proven experience in product marketing, with a focus on forecasting, tracking, and strategic planning.
Strong analytical skills and proficiency in data analysis and modeling tools.
Excellent communication and presentation skills.
Ability to work collaboratively in a cross-functional team environment.
Detail-oriented with the ability to manage multiple projects simultaneously.
Proficiency in using marketing software and tools (e.g., CRM, analytics platforms).
Our Lead Product Marketing, earn between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.Ready to close the deal on a career with AT&T?Apply today.Weekly Hours:40
Time Type:Regular
Location:Dallas, Texas
Salary Range:$143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.