Hawk Ridge Systems
Digital Marketing Manager
Hawk Ridge Systems, Raleigh, North Carolina, United States, 27601
Description
Exciting Remote Digital Marketing Manager Opportunity with leading 3D design & manufacturing solutions provider, Hawk Ridge Systems!Would you like to work at an incredible company that is dedicated to deliver on our mission to DOUBLE our Company size and performance over the next three years? Hawk Ridge Systems, an industry leader and one of the top Worldwide Resellers for DS SOLIDWORKS, has been providing intelligent state-of-the art 3D solutions for superior product design, engineering, and manufacturing companies for 25+ years. At Hawk Ridge Systems, we're not only dedicated to helping our customers grow, but we are also committed to challenging ourselves to develop new skills and reach new heights while priding ourselves on providing career development opportunities throughout our Company! Additionally, in 2023, we were identified as a "Top Diversity Employer" by Circa, and more recently, we were recognized by Monster.com as a "Top Workplace for Remote Work".Hawk Ridge Systems is continuing to expand our marketing efforts throughout North America by adding a remote
Digital Marketing Manager
to our talented Marketing team! The
Digital Marketing Manager
will have the opportunity to make a huge impact and bring their expertise in digital marketing to lead our online marketing efforts. The ideal candidate will have a strong understanding of website marketing, SEO, analytics, and content creation. They will be responsible for developing and executing strategies to increase website traffic, generate leads, convert webstore revenue and improve overall brand awareness.Our culture is driven by our core values - Being People Centric , (caring about our team members, customers, and our community); Driving Excellence (for ourselves and our customers); and
Staying Stragile (by seizing opportunities and challenges and adapting quickly). If these values are engrained in your core and you aspire to work at a fun, empowering, and dynamic Company, this is a fantastic opportunity for you to take the next step in your marketing career!WHAT WILL YOU BE DOING IN THIS REMOTE DIGITAL MARKETING MANAGER ROLE?Website Marketing:Design and implement digital marketing campaigns designed to increase web traffic and generate leadsUpdate and maintain SEO on new and existing website pages to improve search rankings and organic visibility.Create and implement effective website funnels to guide visitors through the conversion process.Optimize content and comms related to eCommerce conversion rate optimization.Create and optimize landing pages in WordPress, MarketoCreate and implement engaging content that aligns with our SEO strategy and target audience.Monitor analytics tools such as Google Analytics, HeatMap, and Search Console to track website performance and user behaviorAnalyze data and extract actionable insights to inform marketing strategies and improve ROIManage and maintain digital marketing reports to track progress and communicate results to stakeholders.Support the Content Marketing Director in deploying and running digital marketing campaigns
Social Media:Create and publish engaging social media content across various platforms to attract and engage our target audience.Monitor social media channels for customer inquiries and feedback, and respond promptly and professionally.
WHAT WILL YOU NEED FOR SUCCESS IN THIS REMOTE DIGITAL MARKETING MANAGER ROLE?Bachelor's degree in Marketing, Communications, Business or a related field (preferred, will consider an equivalent combination of education and experience).3-5 years of experience in digital marketing, preferably in a B2B environment.Proven track record of success in driving website traffic, generating leads, and improving conversions.Strong understanding of SEO best practices and experience with analytics tools.Proficiency in Marketo, Instapage, or WordPress Landing Page Builder.Excellent written and verbal communication skills.Our ideal candidate is autonomous, self-driven, detail-oriented, and an excellent communicator with outstanding project and time management, organizational skills, and interpersonal skills (empathetic, team player, problem solver with excellent conflict management skills)You are also energetic, personable, and a quick learner with an excellent work ethic, a "whatever it takes" positive, solution-oriented attitude, and the confidence and drive to learn quickly, analyze, prioritize, and deliver results in a fast-paced, ever-changing environment
MORE REASONS TO JOIN THE HAWK RIDGE SYSTEMS TEAMExcellent Medical, Dental, Life Insurance, and Long-Term Disability InsuranceCompetitive Compensation Package401(k) plan with Company MatchExceptional Time-Off Benefits, including Vacation, Paid Sick time, Paid Parental Leave and Paid Holidays (plus your birthday, a diversity, equity, and inclusion (DEI) floating holiday, and community service days off!)Outstanding Training, Onboarding, Mentoring, and Coaching by successful marketing leadersAmazing growth opportunities providing unlimited opportunities for Career DevelopmentWe are a fun, successful, growing 25+ year-old Company with a team-focused culture that offers work/life balance
Hawk Ridge Systems has determined that the new hire salary range for this role is between
$61,200 - $76,500 . Your pay will be based on a number of factors, including knowledge, skills, qualifications, experience, and location. Since we appreciate transparency, we are sharing that
we expect to hire for this position up to mid-range
(dependent on experience/location), which will allow you the opportunity to progress as you grow in your career. Additionally, since base pay is only one part of our total compensation and benefits package, we invite you to review all of the amazing benefits (above) that Hawk Ridge Systems offers, such as paid time off for your birthday, community service, paid parental leave, company match 401(k), etc.If you would love being surrounded by the best minds in the industry and want to help drive our company's success while thriving & growing your Marketing career, apply for our
Digital Marketing Manager position today!Hawk Ridge Systems is proud to be an Equal Opportunity Employer. In accordance with anti-discriminationlaw, it is the purpose of this policy to effectuate these principles and mandates. Hawk RidgeSystemsprohibits discrimination and harassment of any type and affords equal employmentopportunities to employees and applicants without regard to race, color, religion, sex,age,sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristicprotected by law.Hawk Ridge Systems conforms to the spirit as well as tothe letter of allapplicable laws and regulations.#LI-RemoteEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Exciting Remote Digital Marketing Manager Opportunity with leading 3D design & manufacturing solutions provider, Hawk Ridge Systems!Would you like to work at an incredible company that is dedicated to deliver on our mission to DOUBLE our Company size and performance over the next three years? Hawk Ridge Systems, an industry leader and one of the top Worldwide Resellers for DS SOLIDWORKS, has been providing intelligent state-of-the art 3D solutions for superior product design, engineering, and manufacturing companies for 25+ years. At Hawk Ridge Systems, we're not only dedicated to helping our customers grow, but we are also committed to challenging ourselves to develop new skills and reach new heights while priding ourselves on providing career development opportunities throughout our Company! Additionally, in 2023, we were identified as a "Top Diversity Employer" by Circa, and more recently, we were recognized by Monster.com as a "Top Workplace for Remote Work".Hawk Ridge Systems is continuing to expand our marketing efforts throughout North America by adding a remote
Digital Marketing Manager
to our talented Marketing team! The
Digital Marketing Manager
will have the opportunity to make a huge impact and bring their expertise in digital marketing to lead our online marketing efforts. The ideal candidate will have a strong understanding of website marketing, SEO, analytics, and content creation. They will be responsible for developing and executing strategies to increase website traffic, generate leads, convert webstore revenue and improve overall brand awareness.Our culture is driven by our core values - Being People Centric , (caring about our team members, customers, and our community); Driving Excellence (for ourselves and our customers); and
Staying Stragile (by seizing opportunities and challenges and adapting quickly). If these values are engrained in your core and you aspire to work at a fun, empowering, and dynamic Company, this is a fantastic opportunity for you to take the next step in your marketing career!WHAT WILL YOU BE DOING IN THIS REMOTE DIGITAL MARKETING MANAGER ROLE?Website Marketing:Design and implement digital marketing campaigns designed to increase web traffic and generate leadsUpdate and maintain SEO on new and existing website pages to improve search rankings and organic visibility.Create and implement effective website funnels to guide visitors through the conversion process.Optimize content and comms related to eCommerce conversion rate optimization.Create and optimize landing pages in WordPress, MarketoCreate and implement engaging content that aligns with our SEO strategy and target audience.Monitor analytics tools such as Google Analytics, HeatMap, and Search Console to track website performance and user behaviorAnalyze data and extract actionable insights to inform marketing strategies and improve ROIManage and maintain digital marketing reports to track progress and communicate results to stakeholders.Support the Content Marketing Director in deploying and running digital marketing campaigns
Social Media:Create and publish engaging social media content across various platforms to attract and engage our target audience.Monitor social media channels for customer inquiries and feedback, and respond promptly and professionally.
WHAT WILL YOU NEED FOR SUCCESS IN THIS REMOTE DIGITAL MARKETING MANAGER ROLE?Bachelor's degree in Marketing, Communications, Business or a related field (preferred, will consider an equivalent combination of education and experience).3-5 years of experience in digital marketing, preferably in a B2B environment.Proven track record of success in driving website traffic, generating leads, and improving conversions.Strong understanding of SEO best practices and experience with analytics tools.Proficiency in Marketo, Instapage, or WordPress Landing Page Builder.Excellent written and verbal communication skills.Our ideal candidate is autonomous, self-driven, detail-oriented, and an excellent communicator with outstanding project and time management, organizational skills, and interpersonal skills (empathetic, team player, problem solver with excellent conflict management skills)You are also energetic, personable, and a quick learner with an excellent work ethic, a "whatever it takes" positive, solution-oriented attitude, and the confidence and drive to learn quickly, analyze, prioritize, and deliver results in a fast-paced, ever-changing environment
MORE REASONS TO JOIN THE HAWK RIDGE SYSTEMS TEAMExcellent Medical, Dental, Life Insurance, and Long-Term Disability InsuranceCompetitive Compensation Package401(k) plan with Company MatchExceptional Time-Off Benefits, including Vacation, Paid Sick time, Paid Parental Leave and Paid Holidays (plus your birthday, a diversity, equity, and inclusion (DEI) floating holiday, and community service days off!)Outstanding Training, Onboarding, Mentoring, and Coaching by successful marketing leadersAmazing growth opportunities providing unlimited opportunities for Career DevelopmentWe are a fun, successful, growing 25+ year-old Company with a team-focused culture that offers work/life balance
Hawk Ridge Systems has determined that the new hire salary range for this role is between
$61,200 - $76,500 . Your pay will be based on a number of factors, including knowledge, skills, qualifications, experience, and location. Since we appreciate transparency, we are sharing that
we expect to hire for this position up to mid-range
(dependent on experience/location), which will allow you the opportunity to progress as you grow in your career. Additionally, since base pay is only one part of our total compensation and benefits package, we invite you to review all of the amazing benefits (above) that Hawk Ridge Systems offers, such as paid time off for your birthday, community service, paid parental leave, company match 401(k), etc.If you would love being surrounded by the best minds in the industry and want to help drive our company's success while thriving & growing your Marketing career, apply for our
Digital Marketing Manager position today!Hawk Ridge Systems is proud to be an Equal Opportunity Employer. In accordance with anti-discriminationlaw, it is the purpose of this policy to effectuate these principles and mandates. Hawk RidgeSystemsprohibits discrimination and harassment of any type and affords equal employmentopportunities to employees and applicants without regard to race, color, religion, sex,age,sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristicprotected by law.Hawk Ridge Systems conforms to the spirit as well as tothe letter of allapplicable laws and regulations.#LI-RemoteEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)