East Carolina University
Director of Marketing and Digital Engagement
East Carolina University, Greenville, North Carolina, United States, 27834
Posting Details
Position InformationJob TitleDirector of Marketing and Digital Engagement
Position Number912002
Vacancy Open toAll Candidates
DepartmentUAH Alumni Relations
Department Homepagegive.ecu.edu
Advertising DepartmentUNIVERSITY DEVELOPMENT
DivisionUniversity Advancement
Classification TitleDirector - Exec Admin
Working TitleDirector Marketing and Digital Engagement
Number of Vacancies1
Full Time Equivalent (FTE)1.0
Full Time or Part TimeFull Time
Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications.$54,726 - $68,226
Position Location (City)Greenville
Position TypeNon-Faculty
Job CategoryNon-Faculty Staff Professional
Organizational Unit OverviewThe East Carolina University Alumni Association (ECUAA) is the constituency of former students whose continuing interest and support have helped ECU become known as one of the finest comprehensive universities in the South. The ECUAA was created to develop a spirit of cooperation and loyalty among alumni and to promote the general welfare of the institution. The scope of the association, which was organized by the classes of 1911 and 1912 in June 1912, has grown tremendously as the alumni population has multiplied with a growing ECU. Today, the ECUAA is part of the greater University Advancement team and supports more than 195,000 alumni worldwide. The Division of University Advancement, under oversight by the Vice Chancellor of University Advancement, is the friend-raising and fund-raising arm of the general academic areas of the university; therefore, all its activities are designated to support, financial or otherwise, for East Carolina University. The units and subunits with the division work together to identify, cultivate, and solicit alumni and friends of the university to gain financial support from the private sector for the purpose of enhancing the long- and short-range growth and welfare of the university. University Advancement is comprised of the East Carolina University Alumni Association, the ECU Foundation, and the ECU Health Foundation.
Job DutiesPRIMARY PURPOSE OF POSITION:
Reporting to the Associate Vice Chancellor for Alumni Relations, the Director for Marketing and Digital Engagement will be responsible for developing a comprehensive, measurable, and data-driven strategy to better connect and engage the ECU alumni community.
Develop and Execute Model Alumni Marketing Strategy - (35%)Lead the Marketing and Communications efforts and identify core audience segments of the ECU Alumni Association.Create layered strategies to penetrate identified market segments, utilizing digital, tactile, and social media assets.Produce alumni marketing and communications collateral (email campaigns, newsletters, social posts, platform messaging, promotional items, mailers, solicitation letters, texts, etc.) that promote alumni engagement and events and achieve institutional goals and objectives and bolster the ECUAA.Development and management of benefits and services that add value to alumni experience and generate revenue for essential programming.Update and maintain the ECU Alumni Association official website, www.PirateAlumni.com, including updated design, easy-to-navigate site layout and refreshed content and imagery.Illustrate timelines and goal dates through the production and upkeep of an annual marketing and communications calendar.Implement an alumni marketing and communications strategy leveraged around best practices, proven techniques, and concrete results.Harness the power of creative storytelling to capture and re-share captivating accounts of ECU alumni across multiple channels.Ensure consistency of tone and design in all alumni marketing, communications, branding and publications that promote ECU Alumni as a division of University Advancement.Work with the ECU Office of Annual Giving to develop and implement an annual donor stewardship plan, including former Life and Centennial Members of the ECU Alumni Association.
Maintain Effective Internal Marketing and Communications Processes (30%)
Oversee project workflow for internal projects that meet deadlines.Coordinate best use of marketing and digital engagement resources.Work with alumni engagement staff to efficiently execute alumni and campus partner marketing requests within the immediate community and regions.Fulfill marketing and communications requirements of all fully executed affinity marketing, advertising and sponsorship agreements between the ECUAA and third parties.Collaborate with colleagues across University Advancement to ensure all marketing and digital engagement align with branding standards and timely deployment.
Administration and Team Leadership (25%)
Facilitate alumni data requests as needed through Advancement Services.Assist the AVC in developing and managing annual budget allocations for association marketing and communications.Manage and motive a highly effective team of direct report personnel.Contribute to a positive team culture and a spirit of partnership.Work alongside with alumni volunteers of the ECUAA Board to support goals of board committees and the organization as a whole.
Other Duties as Assigned (10%)
Attend and assist with alumni events as requested.Maintain positive and professional relationships with key campus partnersSupport the mission of the ECU Alumni Association.
Minimum Education/Experience
A bachelor's degree in communications, sales, and marketing, or related field.A minimum of five progressive years' experience in alumni relations, public relations, sales and marketing, or non-profit organizations.A minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.Experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered professions.Excellent oral and written communication skills.License or Certification Required by Statute or Regulationn/a
Preferred Experience, Skills, Training/Education
Additional experience specifically in alumni relations membership programs or other advancement areas including annual fund leadership, marketing or communications.Highly motivated with demonstrated ability to lead and motivate high-performing staff teams.Experience to build a successful member relations program.Ability to interact effectively with a broad range of constituencies.Strong organizational skills.Ability to identify and help secure mutually beneficial partnerships for the alumni association and its members.Ability to manage multi projects and processes with ease and do so independently.Optimistic approach to work, supported by a strong work ethic and attention to detail.Demonstrated ability to successful manage affinity and/or vendor partnerships with the ability to increase revenue for alumni programming needs.Deep understanding of the alumni mindset or an individual's affinity to a specific group or audience to then gear communications of interest.A strong affinity for the institution and a capacity to be able to champion the University and its educational mission among its various constituents.Experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered profession.A collaborative leadership style that is well suited to management in a complex university setting that works with internal and external constituents with ease.An ability to manage effectively in a complex environment comprised of multiple constituencies.Philosophically supportive of an integrated approach in advancement.Ability to be creative and introduce new ideas through incremental change with respect to traditions and varied generational perspectives.Intellectual curiosity and capacity to understand the full breadth of teaching, programs, and research, the ability to translate that understanding to the alumni.Demonstrated capabilities in interpersonal communications and team leadership and experience working in a university environment.
Special Instructions to ApplicantEast Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. In addition to submitting a candidate profile online, please submit online the required applicant documents: Curriculum Vitae Letter of Interest List of Three References (noting contact information)
Applicants must be currently authorized to work in the United States on a full-time basis.
Additional Instructions to ApplicantIn order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.
Job Open Date08/16/2024
Open Until FilledYes
Job Close Date - Positions will be posted until 11:59 p.m. EST on this date. If no closing date is indicated, the position may close at any time after the initial screening date.
Initial Screening Begins08/30/2024
Rank Level
Quick Link for Direct Access to Postinghttps://ecu.peopleadmin.com/postings/73582
AA/EOEEast Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging and opportunity for our faculty, staff and learners and all stakeholders. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/TTY) or
ADA-Coordinator@ecu.edu .
Eligibility for EmploymentFinal candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Office of Human Resources Contact InformationIf you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.
Position InformationJob TitleDirector of Marketing and Digital Engagement
Position Number912002
Vacancy Open toAll Candidates
DepartmentUAH Alumni Relations
Department Homepagegive.ecu.edu
Advertising DepartmentUNIVERSITY DEVELOPMENT
DivisionUniversity Advancement
Classification TitleDirector - Exec Admin
Working TitleDirector Marketing and Digital Engagement
Number of Vacancies1
Full Time Equivalent (FTE)1.0
Full Time or Part TimeFull Time
Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications.$54,726 - $68,226
Position Location (City)Greenville
Position TypeNon-Faculty
Job CategoryNon-Faculty Staff Professional
Organizational Unit OverviewThe East Carolina University Alumni Association (ECUAA) is the constituency of former students whose continuing interest and support have helped ECU become known as one of the finest comprehensive universities in the South. The ECUAA was created to develop a spirit of cooperation and loyalty among alumni and to promote the general welfare of the institution. The scope of the association, which was organized by the classes of 1911 and 1912 in June 1912, has grown tremendously as the alumni population has multiplied with a growing ECU. Today, the ECUAA is part of the greater University Advancement team and supports more than 195,000 alumni worldwide. The Division of University Advancement, under oversight by the Vice Chancellor of University Advancement, is the friend-raising and fund-raising arm of the general academic areas of the university; therefore, all its activities are designated to support, financial or otherwise, for East Carolina University. The units and subunits with the division work together to identify, cultivate, and solicit alumni and friends of the university to gain financial support from the private sector for the purpose of enhancing the long- and short-range growth and welfare of the university. University Advancement is comprised of the East Carolina University Alumni Association, the ECU Foundation, and the ECU Health Foundation.
Job DutiesPRIMARY PURPOSE OF POSITION:
Reporting to the Associate Vice Chancellor for Alumni Relations, the Director for Marketing and Digital Engagement will be responsible for developing a comprehensive, measurable, and data-driven strategy to better connect and engage the ECU alumni community.
Develop and Execute Model Alumni Marketing Strategy - (35%)Lead the Marketing and Communications efforts and identify core audience segments of the ECU Alumni Association.Create layered strategies to penetrate identified market segments, utilizing digital, tactile, and social media assets.Produce alumni marketing and communications collateral (email campaigns, newsletters, social posts, platform messaging, promotional items, mailers, solicitation letters, texts, etc.) that promote alumni engagement and events and achieve institutional goals and objectives and bolster the ECUAA.Development and management of benefits and services that add value to alumni experience and generate revenue for essential programming.Update and maintain the ECU Alumni Association official website, www.PirateAlumni.com, including updated design, easy-to-navigate site layout and refreshed content and imagery.Illustrate timelines and goal dates through the production and upkeep of an annual marketing and communications calendar.Implement an alumni marketing and communications strategy leveraged around best practices, proven techniques, and concrete results.Harness the power of creative storytelling to capture and re-share captivating accounts of ECU alumni across multiple channels.Ensure consistency of tone and design in all alumni marketing, communications, branding and publications that promote ECU Alumni as a division of University Advancement.Work with the ECU Office of Annual Giving to develop and implement an annual donor stewardship plan, including former Life and Centennial Members of the ECU Alumni Association.
Maintain Effective Internal Marketing and Communications Processes (30%)
Oversee project workflow for internal projects that meet deadlines.Coordinate best use of marketing and digital engagement resources.Work with alumni engagement staff to efficiently execute alumni and campus partner marketing requests within the immediate community and regions.Fulfill marketing and communications requirements of all fully executed affinity marketing, advertising and sponsorship agreements between the ECUAA and third parties.Collaborate with colleagues across University Advancement to ensure all marketing and digital engagement align with branding standards and timely deployment.
Administration and Team Leadership (25%)
Facilitate alumni data requests as needed through Advancement Services.Assist the AVC in developing and managing annual budget allocations for association marketing and communications.Manage and motive a highly effective team of direct report personnel.Contribute to a positive team culture and a spirit of partnership.Work alongside with alumni volunteers of the ECUAA Board to support goals of board committees and the organization as a whole.
Other Duties as Assigned (10%)
Attend and assist with alumni events as requested.Maintain positive and professional relationships with key campus partnersSupport the mission of the ECU Alumni Association.
Minimum Education/Experience
A bachelor's degree in communications, sales, and marketing, or related field.A minimum of five progressive years' experience in alumni relations, public relations, sales and marketing, or non-profit organizations.A minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.Experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered professions.Excellent oral and written communication skills.License or Certification Required by Statute or Regulationn/a
Preferred Experience, Skills, Training/Education
Additional experience specifically in alumni relations membership programs or other advancement areas including annual fund leadership, marketing or communications.Highly motivated with demonstrated ability to lead and motivate high-performing staff teams.Experience to build a successful member relations program.Ability to interact effectively with a broad range of constituencies.Strong organizational skills.Ability to identify and help secure mutually beneficial partnerships for the alumni association and its members.Ability to manage multi projects and processes with ease and do so independently.Optimistic approach to work, supported by a strong work ethic and attention to detail.Demonstrated ability to successful manage affinity and/or vendor partnerships with the ability to increase revenue for alumni programming needs.Deep understanding of the alumni mindset or an individual's affinity to a specific group or audience to then gear communications of interest.A strong affinity for the institution and a capacity to be able to champion the University and its educational mission among its various constituents.Experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered profession.A collaborative leadership style that is well suited to management in a complex university setting that works with internal and external constituents with ease.An ability to manage effectively in a complex environment comprised of multiple constituencies.Philosophically supportive of an integrated approach in advancement.Ability to be creative and introduce new ideas through incremental change with respect to traditions and varied generational perspectives.Intellectual curiosity and capacity to understand the full breadth of teaching, programs, and research, the ability to translate that understanding to the alumni.Demonstrated capabilities in interpersonal communications and team leadership and experience working in a university environment.
Special Instructions to ApplicantEast Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. In addition to submitting a candidate profile online, please submit online the required applicant documents: Curriculum Vitae Letter of Interest List of Three References (noting contact information)
Applicants must be currently authorized to work in the United States on a full-time basis.
Additional Instructions to ApplicantIn order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.
Job Open Date08/16/2024
Open Until FilledYes
Job Close Date - Positions will be posted until 11:59 p.m. EST on this date. If no closing date is indicated, the position may close at any time after the initial screening date.
Initial Screening Begins08/30/2024
Rank Level
Quick Link for Direct Access to Postinghttps://ecu.peopleadmin.com/postings/73582
AA/EOEEast Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging and opportunity for our faculty, staff and learners and all stakeholders. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/TTY) or
ADA-Coordinator@ecu.edu .
Eligibility for EmploymentFinal candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Office of Human Resources Contact InformationIf you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.