The University of Texas at Austin
Social Media Coordinator
The University of Texas at Austin, Austin, Texas, us, 78716
Job Posting Title:Social Media Coordinator----
Hiring Department:College of Liberal Arts----
Position Open To:All Applicants----
Weekly Scheduled Hours:40----
FLSA Status:Exempt----
Earliest Start Date:Immediately----
Position Duration:Expected to Continue Until Aug 28, 2026----
Location:UT MAIN CAMPUS----
Job Details:General Notes
What benefits do I receive with UT?
The university offers an impressive benefits package. For more details on benefits, please see: https://hr.utexas.edu/prospective/benefits and https://hr.utexas.edu/current/services/my-total-rewards
For more information about the College of Liberal Arts, please visit: https://liberalarts.utexas.edu/
Our college seeks to build a supportive, growth-minded community and cultivate outstanding and courageous leaders. For more information on the college staff leadership academy, please visit: https://liberalarts.utexas.edu/resources-for-faculty-staff/staff-leadership-academy/
For more information on college staff professional development, please visit:
https://wikis.utexas.edu/display/larc/Staff+Professional+Development+Fund
Purpose
Creates content that advances communication efforts to support the CoLA brand for a variety of audiences. Working either individually or as a part of a team, brainstorms, researches, writes, and posts unique and strategic content across multiple platforms. Creates compelling and engaging written, visual, multimedia posts and stories. Oversees projects and implement plans to engage target audiences. Generates analytics reports and provides recommendations to improve visibility and reach. Participates in regular editorial meetings to pitch and develop story ideas. Uses independent judgement. Has autonomy to take on additional duties that increase breadth of these responsibilities. Supervises student interns.
This is a temporary position that will end approximately two years from the date of hire.
ResponsibilitiesManage all day-to-day aspects of UT Austin College of Liberal Arts social content on Instagram, Twitter/X, LinkedIn, Facebook, and YouTube, including creating, scheduling, posting around college and university content pillars, events, emergency alerts, student initiatives and academics, faculty research and achievements, and other related topics as assigned.Develop and creatively execute social media strategies aligned with COLA's goals and University strategic priorities and branding guidelines.Collaborate with Student Affairs and Office of Student Engagement teams, as well as interdisciplinary partners across the university, to maximize impact of content creation efforts.Identify emerging trends on social media and quickly generate content to capitalize, promote thought leadership of the college, and grow engagement within each platform.Create and oversee social media campaigns, including paid social media advertising strategies and budgets, particularly around student recruitment and admissions.Enact a social listening strategy and actively engage with COLA community by responding to comments and messages.Analyze engagement data and social media metrics to identify trends in follower interactions and refine content strategy.Other related functions as assignedRequired Qualifications
Bachelor's Degree in related field and at least two years related experience. Creativity, demonstrated communication skills in writing, demonstrated photo and video production and editing experience, demonstrated graphic design experience.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
Additional experience beyond required qualifications. Deep familiarity with social media platforms and audiences, the cadence of trends and how to adapt trends for an academic institution and tier one research university. Strong storytelling skills and ability to translate brand into visuals. Ability to use photo and video production experience to produce short-form, mobile video projects (1-3 per week for IG, etc.) and photography. Passionate about the value of the liberal arts and the study of the humanities, and bringing that ethos into reimagined contexts on social. Experience in project management and working within tight deadlines among multiple stakeholders
Salary Range
$54,000 + depending on qualifications
Working Conditions
Typical office environment
Required Materials
Resume/CV3 work references with their contact information; at least one reference should be from a supervisorLetter of interestImportant
for applicants who are NOT current university employees or contingent workers:
You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers:
As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
----
E-Verify:
The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
E-Verify Poster (English) [PDF]E-Verify Poster (Spanish) [PDF]Right To Work Poster (English) [PDF]Right To Work Poster (Spanish) [PDF]
----
Compliance:
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.
The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.
Hiring Department:College of Liberal Arts----
Position Open To:All Applicants----
Weekly Scheduled Hours:40----
FLSA Status:Exempt----
Earliest Start Date:Immediately----
Position Duration:Expected to Continue Until Aug 28, 2026----
Location:UT MAIN CAMPUS----
Job Details:General Notes
What benefits do I receive with UT?
The university offers an impressive benefits package. For more details on benefits, please see: https://hr.utexas.edu/prospective/benefits and https://hr.utexas.edu/current/services/my-total-rewards
For more information about the College of Liberal Arts, please visit: https://liberalarts.utexas.edu/
Our college seeks to build a supportive, growth-minded community and cultivate outstanding and courageous leaders. For more information on the college staff leadership academy, please visit: https://liberalarts.utexas.edu/resources-for-faculty-staff/staff-leadership-academy/
For more information on college staff professional development, please visit:
https://wikis.utexas.edu/display/larc/Staff+Professional+Development+Fund
Purpose
Creates content that advances communication efforts to support the CoLA brand for a variety of audiences. Working either individually or as a part of a team, brainstorms, researches, writes, and posts unique and strategic content across multiple platforms. Creates compelling and engaging written, visual, multimedia posts and stories. Oversees projects and implement plans to engage target audiences. Generates analytics reports and provides recommendations to improve visibility and reach. Participates in regular editorial meetings to pitch and develop story ideas. Uses independent judgement. Has autonomy to take on additional duties that increase breadth of these responsibilities. Supervises student interns.
This is a temporary position that will end approximately two years from the date of hire.
ResponsibilitiesManage all day-to-day aspects of UT Austin College of Liberal Arts social content on Instagram, Twitter/X, LinkedIn, Facebook, and YouTube, including creating, scheduling, posting around college and university content pillars, events, emergency alerts, student initiatives and academics, faculty research and achievements, and other related topics as assigned.Develop and creatively execute social media strategies aligned with COLA's goals and University strategic priorities and branding guidelines.Collaborate with Student Affairs and Office of Student Engagement teams, as well as interdisciplinary partners across the university, to maximize impact of content creation efforts.Identify emerging trends on social media and quickly generate content to capitalize, promote thought leadership of the college, and grow engagement within each platform.Create and oversee social media campaigns, including paid social media advertising strategies and budgets, particularly around student recruitment and admissions.Enact a social listening strategy and actively engage with COLA community by responding to comments and messages.Analyze engagement data and social media metrics to identify trends in follower interactions and refine content strategy.Other related functions as assignedRequired Qualifications
Bachelor's Degree in related field and at least two years related experience. Creativity, demonstrated communication skills in writing, demonstrated photo and video production and editing experience, demonstrated graphic design experience.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications
Additional experience beyond required qualifications. Deep familiarity with social media platforms and audiences, the cadence of trends and how to adapt trends for an academic institution and tier one research university. Strong storytelling skills and ability to translate brand into visuals. Ability to use photo and video production experience to produce short-form, mobile video projects (1-3 per week for IG, etc.) and photography. Passionate about the value of the liberal arts and the study of the humanities, and bringing that ethos into reimagined contexts on social. Experience in project management and working within tight deadlines among multiple stakeholders
Salary Range
$54,000 + depending on qualifications
Working Conditions
Typical office environment
Required Materials
Resume/CV3 work references with their contact information; at least one reference should be from a supervisorLetter of interestImportant
for applicants who are NOT current university employees or contingent workers:
You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers:
As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
----
E-Verify:
The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
E-Verify Poster (English) [PDF]E-Verify Poster (Spanish) [PDF]Right To Work Poster (English) [PDF]Right To Work Poster (Spanish) [PDF]
----
Compliance:
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.
The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.