NewtonX
Account Based Marketing Manager (Remote)
NewtonX, New York, New York, us, 10261
About NewtonX:
NewtonX is the world's leading B2B research company. We use proprietary, AI-driven search that scans 1.1 billion professionals across 140 industries to find the exact person to answer any kind of question. A future Series C company, NewtonX has raised $47m in funding. Our research has been cited by Fortune, Forbes, TechCrunch Adweek and more. We partner with insights leaders at McKinsey, Microsoft, Pinterest, Figma and beyond to solve leading organizations' most pressing business challenges.
About the Role:
We are seeking an experienced and strategic Account-Based Marketing Manager to join our revenue marketing team at NewtonX. As an Account-Based Marketing Manager, you will be responsible for developing and executing targeted marketing campaigns to drive revenue growth for our key accounts through expansion of current customers as well as new logo acquisition. You will work closely with the sales team to identify target accounts and create customized marketing programs that resonate with each account's unique needs and challenges.
Responsibilities:
Work closely with the sales team to identify target accounts and develop account-based marketing playbooks that align with the overall business objectivesDevelop customized marketing programs for each target account that include a mix of tactics such as email marketing, content marketing, social media, paid media, landing pages, webinars, events, and moreOwn and scale adoption of Demandbase, teaching the organization to use intent data across the funnel.Measure the effectiveness of each marketing program and make data-driven recommendations for optimizationCollaborate within the Marketing team to create compelling and relevant content that aligns with each account's pain points and interestsCollaborate with sales reps to create customized nurture sequences for outbound efforts across different roles and industriesManage multiple projects simultaneously and prioritize tasks based on business impact and timelinesWork with cross-functional teams, including sales, BDRs, demand generation, and Brand Marketing to ensure alignment and consistency across all marketing effortsStay up-to-date with the latest trends and best practices in account-based marketing and share insights with the broader marketing teamRequired Qualifications:
Bachelor's degree in marketing, business, or a related fieldExpert knowledge of ABM platforms (Demandbase), marketing automation platforms (Hubspot), CRM systems (Salesforce), and other sales and marketing technology toolsExperience using paid channels such as LinkedIn and Google for display and search.5+ years of experience in account-based marketing, B2B marketing, or related fieldDemonstrated experience in developing and executing successful account-based marketing programs that drive revenue growthStrong project management skills and ability to manage multiple projects simultaneouslyExcellent communication and interpersonal skills, with the ability to build relationships with key stakeholders at target accountsStrong analytical skills and ability to use data and insights to make data-driven decisionsAbility to work in a fast-paced environment and adapt to changing priorities and business needsPassion for marketing and a drive to continuously learn and improveBenefits
Competitive compensation (base salary range of 90-110K, annual performance bonus, and employee equity program). Please note that salary range and compensation may vary based on factors such as skills, experience, performance and location.Career advancement and development opportunities.Excellent medical, dental, and vision coverage for you and your dependents.401k match with immediate vesting.Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.Paid time off: vacation, holidays, sick, and parental leave.A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.Good vibes (happy hours, team projects, and retreats).
NewtonX is proud to be an equal opportunity workplace. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity/expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristics.
NewtonX is the world's leading B2B research company. We use proprietary, AI-driven search that scans 1.1 billion professionals across 140 industries to find the exact person to answer any kind of question. A future Series C company, NewtonX has raised $47m in funding. Our research has been cited by Fortune, Forbes, TechCrunch Adweek and more. We partner with insights leaders at McKinsey, Microsoft, Pinterest, Figma and beyond to solve leading organizations' most pressing business challenges.
About the Role:
We are seeking an experienced and strategic Account-Based Marketing Manager to join our revenue marketing team at NewtonX. As an Account-Based Marketing Manager, you will be responsible for developing and executing targeted marketing campaigns to drive revenue growth for our key accounts through expansion of current customers as well as new logo acquisition. You will work closely with the sales team to identify target accounts and create customized marketing programs that resonate with each account's unique needs and challenges.
Responsibilities:
Work closely with the sales team to identify target accounts and develop account-based marketing playbooks that align with the overall business objectivesDevelop customized marketing programs for each target account that include a mix of tactics such as email marketing, content marketing, social media, paid media, landing pages, webinars, events, and moreOwn and scale adoption of Demandbase, teaching the organization to use intent data across the funnel.Measure the effectiveness of each marketing program and make data-driven recommendations for optimizationCollaborate within the Marketing team to create compelling and relevant content that aligns with each account's pain points and interestsCollaborate with sales reps to create customized nurture sequences for outbound efforts across different roles and industriesManage multiple projects simultaneously and prioritize tasks based on business impact and timelinesWork with cross-functional teams, including sales, BDRs, demand generation, and Brand Marketing to ensure alignment and consistency across all marketing effortsStay up-to-date with the latest trends and best practices in account-based marketing and share insights with the broader marketing teamRequired Qualifications:
Bachelor's degree in marketing, business, or a related fieldExpert knowledge of ABM platforms (Demandbase), marketing automation platforms (Hubspot), CRM systems (Salesforce), and other sales and marketing technology toolsExperience using paid channels such as LinkedIn and Google for display and search.5+ years of experience in account-based marketing, B2B marketing, or related fieldDemonstrated experience in developing and executing successful account-based marketing programs that drive revenue growthStrong project management skills and ability to manage multiple projects simultaneouslyExcellent communication and interpersonal skills, with the ability to build relationships with key stakeholders at target accountsStrong analytical skills and ability to use data and insights to make data-driven decisionsAbility to work in a fast-paced environment and adapt to changing priorities and business needsPassion for marketing and a drive to continuously learn and improveBenefits
Competitive compensation (base salary range of 90-110K, annual performance bonus, and employee equity program). Please note that salary range and compensation may vary based on factors such as skills, experience, performance and location.Career advancement and development opportunities.Excellent medical, dental, and vision coverage for you and your dependents.401k match with immediate vesting.Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.Paid time off: vacation, holidays, sick, and parental leave.A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.Good vibes (happy hours, team projects, and retreats).
NewtonX is proud to be an equal opportunity workplace. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity/expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristics.