Staffmark
Brand Marketing Manager
Staffmark, Ridgefield Park, New Jersey, us, 07660
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Ridgefield Park, NJ.
Brand Marketing Manager
Position Summary
Top Skill Sets Required
Brand MarketingProject and Relationship ManagementPosition Description
Reporting to the Senior Manager of Brand Marketing, this role is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around 2 of its core pillars; Sustainability and Care.
This is a brand marketing role managing owned and paid marketing channels to successfully drive campaign objectives. Managing multiple brand/x-lob marketing campaigns. This role partners across internal and external agencies; and with partners on a global platform at HQ.
Responsibilities
Manage brand strategy and execution to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectivesSuccessfully navigate a complex organization of multiple businesses and product categoriesEnsure business input and feedback are aligned and meet objectivesIntegrate HQ-led strategies with local SEA-led campaigns, to achieve winning plans across business categories for US consumerManage execution of campaigns to drive awareness and connection with GenZ/MillennialsWork with various lines of business to sync plans and ensure message breakthrough in-marketSupport Brand Pillar leads in PMO-ing B2C campaign development for the most effective in-market resultsPartner with the owned channels and Performance Marketing (Paid Media) teams to plan and align appropriate support for brand campaignsReport and optimize for each campaign in real optimization decisions, escalation of issues for quick resolution on brand campaigns to drive actionable learnings to improve every subsequent campaign; retrospective reportingPrepare and present content and analyses that drive actionable decision-making and recommendations for the organizationRequirements
Bachelor's Degree in Marketing or Digital Advertising, with 5-8 years of experience.Experience in a Brand Marketing role, strategy and/or execution, client-side preferably in a CPG or tech company. Agency-side experience will be considered.Experience with D2C, Social, Performance marketing, CRM strategies, and executions.Relevant experience in Post-purchase customer care/service marketing, Sustainability communications, and branding will be preferred.Business acumen and communication skills to act as a partner to leadership within the lines of business and functional COEs.Digital marketing experience directing the design, development, and executing of successful ROI-driven campaigns across all major digital channels.Experience developing and understanding digital commerce impacting the bottom line, as well as the ability to interpret digital analytics to implement/drive strategy.Demonstrated success leading teams and establishing effective working relationships with cross-functional teams in varied areas, including global HQ counterparts.Ability to lead complex projects, and work effectively in a highly matrixed environment.Ability to efficiently scope and execute concrete strategic initiatives.Structured analytical and conceptual thinking.Strong sense of urgency and speed to action.Detailed communicator with both written/verbal ability to direct teams in a clear, concise, and calm manner.High energy, works with a sense of urgency, highly responsive in a fast-paced environment.Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Driver of operational efficiency.Problem-solver with an optimistic attitude & passion for delivering results.
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!
The base pay range above represents the low and high end of the base compensation range we reasonably expect to pay for this position. Actual base compensation will vary and may be above or below the range based on various factors including, but not limited to, geographic location, actual experience, and job performance. This job posting is not a promise of any specific pay for any specific employee.
The range listed is just one component of the total compensation package for our employees. Based on the details of your position, we provide a variety of benefits to our employees, including medical, dental, and vision plans, pre-tax savings plans, pre-tax parking and commuter plans, supplemental health and welfare plans, a retirement savings plan, an employee assistance program, pet insurance, and paid holidays. Other rewards may include short-term incentives and paid time off.
After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play.
Brand Marketing Manager
Position Summary
Top Skill Sets Required
Brand MarketingProject and Relationship ManagementPosition Description
Reporting to the Senior Manager of Brand Marketing, this role is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around 2 of its core pillars; Sustainability and Care.
This is a brand marketing role managing owned and paid marketing channels to successfully drive campaign objectives. Managing multiple brand/x-lob marketing campaigns. This role partners across internal and external agencies; and with partners on a global platform at HQ.
Responsibilities
Manage brand strategy and execution to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectivesSuccessfully navigate a complex organization of multiple businesses and product categoriesEnsure business input and feedback are aligned and meet objectivesIntegrate HQ-led strategies with local SEA-led campaigns, to achieve winning plans across business categories for US consumerManage execution of campaigns to drive awareness and connection with GenZ/MillennialsWork with various lines of business to sync plans and ensure message breakthrough in-marketSupport Brand Pillar leads in PMO-ing B2C campaign development for the most effective in-market resultsPartner with the owned channels and Performance Marketing (Paid Media) teams to plan and align appropriate support for brand campaignsReport and optimize for each campaign in real optimization decisions, escalation of issues for quick resolution on brand campaigns to drive actionable learnings to improve every subsequent campaign; retrospective reportingPrepare and present content and analyses that drive actionable decision-making and recommendations for the organizationRequirements
Bachelor's Degree in Marketing or Digital Advertising, with 5-8 years of experience.Experience in a Brand Marketing role, strategy and/or execution, client-side preferably in a CPG or tech company. Agency-side experience will be considered.Experience with D2C, Social, Performance marketing, CRM strategies, and executions.Relevant experience in Post-purchase customer care/service marketing, Sustainability communications, and branding will be preferred.Business acumen and communication skills to act as a partner to leadership within the lines of business and functional COEs.Digital marketing experience directing the design, development, and executing of successful ROI-driven campaigns across all major digital channels.Experience developing and understanding digital commerce impacting the bottom line, as well as the ability to interpret digital analytics to implement/drive strategy.Demonstrated success leading teams and establishing effective working relationships with cross-functional teams in varied areas, including global HQ counterparts.Ability to lead complex projects, and work effectively in a highly matrixed environment.Ability to efficiently scope and execute concrete strategic initiatives.Structured analytical and conceptual thinking.Strong sense of urgency and speed to action.Detailed communicator with both written/verbal ability to direct teams in a clear, concise, and calm manner.High energy, works with a sense of urgency, highly responsive in a fast-paced environment.Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Driver of operational efficiency.Problem-solver with an optimistic attitude & passion for delivering results.
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!
The base pay range above represents the low and high end of the base compensation range we reasonably expect to pay for this position. Actual base compensation will vary and may be above or below the range based on various factors including, but not limited to, geographic location, actual experience, and job performance. This job posting is not a promise of any specific pay for any specific employee.
The range listed is just one component of the total compensation package for our employees. Based on the details of your position, we provide a variety of benefits to our employees, including medical, dental, and vision plans, pre-tax savings plans, pre-tax parking and commuter plans, supplemental health and welfare plans, a retirement savings plan, an employee assistance program, pet insurance, and paid holidays. Other rewards may include short-term incentives and paid time off.
After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play.