Winston Retail
Marketing Design Manager - Freelance
Winston Retail, New York, New York, us, 10261
Overview
Title:
Marketing Design Manager
Department : Creative Studio
Reports to:
Director of Creative Project Management
Location:
New York City Area
Status:
Freelance (30 hours a week)
Hourly Rate:
$45-$75/Hour
Note that this range is representative of earning potential and actual pay will be based on skills, experience, and/or geographic location.
Who Is Winston?
A leading agency in the retail industry, Winston Retail Solutions not only provides retail merchandising and demo support, but a full suite of services including creative design and marketing, client account training, project management, tailored technical resources, and top-notch client service. Our passionate, talented, and hard-working team is responsible for retail presentations for top fashion, image, and lifestyle brands. As a fun and invigorating organization, we look for employees who are energetic and ready to influence the industry by working with apparel, footwear, and accessories brands. If you're ready to jump into an exciting career in the world of retail, we're ready to work with you!
Job Summary
Marketing Design Manager will own and manage Winston Retail's marketing content and streamline processes within the organization. The focus will be on elevating the brand and driving innovative marketing strategy.
Responsibilities
Job Duties
Social Media Content Creation:
Utilizes programs such as Adobe Creative Suite, Canva and Gain to create and organize marketing materials including but not limited to:
Social media-focused creative: statics, carousels, gifs, graphics for short-form video (video editing experience is a plus)Email blast template design (for MailChimp)Presentation decks and templatesMinor graphic design for physical items such as customized product and signage for in-person events, expos, and conferences as needed
Works closely with the Creative Studio team, taking the lead on the creative strategy and out-of-the-box concepts and designs during brainstormsTakes the reins on developing mood boards, templates, and creative vision for social media campaigns or launchesOther requests by management as needed
Social Media Strategy & Management:
Partners with the Creative team in the conceptualizing of social media & marketing strategies to meet brand objectives and enhance engagement across multiple platformsLeads the execution of marketing content calendars and providing recommendations on partners, which includes managing posting/scheduling of approved content
Results Driven:
Oversees the reporting process, using tools like Gain App and social platform analytics to evaluate campaign performance, monitor KPIs, and extract insights for ongoing improvement to shape future initiativesFosters relationships with our online community and spearheads community management efforts with client social media channelsProactively suggests ideas and pinpoints trends, hashtags, platform updates, and new tools to ensure alignment with our target audienceAssesses top competitor digital organic and paid campaigns and reviews findings with Creative Studio team on a quarterly basis
Qualifications
Knowledge, Skills, and Abilities
Professional Experience: 4 to 5 years of experience in creative marketing and campaign development with a focus on digital contentBachelor's degree in design, marketing, or related field preferred but not requiredProficient in Adobe Creative Suite, Photoshop, Illustrator, InDesign; Premiere Pro is a big plusKnowledge and experience in Microsoft Office (Word, PowerPoint) and CanvaProficient knowledge of social media platform specs including Instagram, Facebook, X, TikTok and LinkedInMust have a portfolio showcasing past design work (primarily digital, but physical design a plus)Great time management is a must; individual must take ownership of their schedule and use time and their team wisely to accomplish tasksManagement of Instagram, Facebook, LinkedIn, Outbound Marketing, and B2B Sales ToolsStrategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognitionCreative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detailAnalytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledge about social media algorithms, trends, and best practices across various platformsReporting Skills: Proficient with tools and services for effective social media reportingAdaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilienceTeam player - it is critical for this individual to collaborate with the entire teamEducation and Experience
4-5 years in a marketing social media roleStrong knowledge of retail or wholesale, preferably in a creative/design environmentExperience with process, design, and management capabilitiesExperience with social platforms
At Winston, we are ALL IN!
At Winston, we celebrate our diverse talent and unique skill sets, embracing change to grow stronger together. Our goal is to ensure every member of the Winston community feels valued, respected, and heard daily, including our applicants. As an equal opportunity employer, we consider all qualified candidates without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristic. We also uphold fair employment practices concerning citizenship and immigration status.
Title:
Marketing Design Manager
Department : Creative Studio
Reports to:
Director of Creative Project Management
Location:
New York City Area
Status:
Freelance (30 hours a week)
Hourly Rate:
$45-$75/Hour
Note that this range is representative of earning potential and actual pay will be based on skills, experience, and/or geographic location.
Who Is Winston?
A leading agency in the retail industry, Winston Retail Solutions not only provides retail merchandising and demo support, but a full suite of services including creative design and marketing, client account training, project management, tailored technical resources, and top-notch client service. Our passionate, talented, and hard-working team is responsible for retail presentations for top fashion, image, and lifestyle brands. As a fun and invigorating organization, we look for employees who are energetic and ready to influence the industry by working with apparel, footwear, and accessories brands. If you're ready to jump into an exciting career in the world of retail, we're ready to work with you!
Job Summary
Marketing Design Manager will own and manage Winston Retail's marketing content and streamline processes within the organization. The focus will be on elevating the brand and driving innovative marketing strategy.
Responsibilities
Job Duties
Social Media Content Creation:
Utilizes programs such as Adobe Creative Suite, Canva and Gain to create and organize marketing materials including but not limited to:
Social media-focused creative: statics, carousels, gifs, graphics for short-form video (video editing experience is a plus)Email blast template design (for MailChimp)Presentation decks and templatesMinor graphic design for physical items such as customized product and signage for in-person events, expos, and conferences as needed
Works closely with the Creative Studio team, taking the lead on the creative strategy and out-of-the-box concepts and designs during brainstormsTakes the reins on developing mood boards, templates, and creative vision for social media campaigns or launchesOther requests by management as needed
Social Media Strategy & Management:
Partners with the Creative team in the conceptualizing of social media & marketing strategies to meet brand objectives and enhance engagement across multiple platformsLeads the execution of marketing content calendars and providing recommendations on partners, which includes managing posting/scheduling of approved content
Results Driven:
Oversees the reporting process, using tools like Gain App and social platform analytics to evaluate campaign performance, monitor KPIs, and extract insights for ongoing improvement to shape future initiativesFosters relationships with our online community and spearheads community management efforts with client social media channelsProactively suggests ideas and pinpoints trends, hashtags, platform updates, and new tools to ensure alignment with our target audienceAssesses top competitor digital organic and paid campaigns and reviews findings with Creative Studio team on a quarterly basis
Qualifications
Knowledge, Skills, and Abilities
Professional Experience: 4 to 5 years of experience in creative marketing and campaign development with a focus on digital contentBachelor's degree in design, marketing, or related field preferred but not requiredProficient in Adobe Creative Suite, Photoshop, Illustrator, InDesign; Premiere Pro is a big plusKnowledge and experience in Microsoft Office (Word, PowerPoint) and CanvaProficient knowledge of social media platform specs including Instagram, Facebook, X, TikTok and LinkedInMust have a portfolio showcasing past design work (primarily digital, but physical design a plus)Great time management is a must; individual must take ownership of their schedule and use time and their team wisely to accomplish tasksManagement of Instagram, Facebook, LinkedIn, Outbound Marketing, and B2B Sales ToolsStrategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognitionCreative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detailAnalytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledge about social media algorithms, trends, and best practices across various platformsReporting Skills: Proficient with tools and services for effective social media reportingAdaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilienceTeam player - it is critical for this individual to collaborate with the entire teamEducation and Experience
4-5 years in a marketing social media roleStrong knowledge of retail or wholesale, preferably in a creative/design environmentExperience with process, design, and management capabilitiesExperience with social platforms
At Winston, we are ALL IN!
At Winston, we celebrate our diverse talent and unique skill sets, embracing change to grow stronger together. Our goal is to ensure every member of the Winston community feels valued, respected, and heard daily, including our applicants. As an equal opportunity employer, we consider all qualified candidates without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristic. We also uphold fair employment practices concerning citizenship and immigration status.