United Way of Greater Atlanta
Email Marketing Coordinator
United Way of Greater Atlanta, Atlanta, Georgia, United States, 30383
Job Details
LevelExperienced
Job LocationHeadquarters - Atlanta, GA
Position TypeFull Time
Education LevelBachelor's Degree
Travel PercentageUp to 25%
Job ShiftAny
Description
About Us
United Way of Greater Atlanta (UWGA) is undergoing a significant transformation to enhance our fundraising and revenue generation strategies. Our goal is to accelerate and expand our mission, which focuses on improving the well-being of children, families, and individuals in Greater Atlanta. By uniting people and resources, we aim to create sustainable and equitable solutions that address the most pressing social challenges in our community.
Our bold ambition is to triple our unrestricted revenue by 2029, enabling us to become the leading investor in child well-being in Greater Atlanta. This transformation will allow us to make a greater impact, breaking down barriers imposed by zip codes and ensuring every child has the opportunity for success.
Position Summary
The Email Marketing Coordinator is responsible for assisting in the development and execution of email marketing campaigns. This role involves creating engaging email pieces, managing subscriber lists, and analyzing campaign performance to optimize future efforts. The ideal candidate will have a strong understanding of email marketing best practices and a keen eye for detail.
Key ResponsibilitiesAssist in planning, creating, and executing email marketing campaigns, including newsletters, thematic emails, and automated workflows.Develop and proofread email content to ensure accuracy and consistency with the brand voice.Coordinate with designers and copywriters to produce visually appealing and effective emails.Occasionally, create email graphics using Adobe Creative Suite.Maintain and segment email subscriber lists to ensure targeted and relevant communication.Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights.Conduct A/B testing to optimize email content, subject lines, and send times.Ensure email campaigns comply with industry best practices and legal requirements (CAN-SPAM, GDPR).Collaborate with the marketing team to align email strategies with overall marketing goals.Manage and maintain the email marketing calendar.Stay updated with the latest email marketing trends and technologies.Job Requirements
Bachelor's degree in marketing, communications, or a related field.Proven experience in email marketing or a similar role.Proficiency in email marketing platforms, (e.g., Mailchimp, HubSpot, Marketo), preferably Dynamics 365.Strong understanding of HTML/CSS for email design.Excellent written and verbal communication skills.Experience with Figma a plus.Analytical mindset with the ability to interpret data and make data-driven decisions.Attention to detail and strong organizational skills.Qualifications
Expectations
A successful individual in this role will:
Collaborate effectively with cross-functional teams.Be a team player, eager to learn, incorporate feedback and thrive in a highly collaborative environment.Have meticulous attention to detail and organizational skills.Be comfortable working on multiple projects on tight deadlines and can prioritize work assignments in a fluid and fast-changing environment.Ability to follow directions and seek clarification when necessary.
LevelExperienced
Job LocationHeadquarters - Atlanta, GA
Position TypeFull Time
Education LevelBachelor's Degree
Travel PercentageUp to 25%
Job ShiftAny
Description
About Us
United Way of Greater Atlanta (UWGA) is undergoing a significant transformation to enhance our fundraising and revenue generation strategies. Our goal is to accelerate and expand our mission, which focuses on improving the well-being of children, families, and individuals in Greater Atlanta. By uniting people and resources, we aim to create sustainable and equitable solutions that address the most pressing social challenges in our community.
Our bold ambition is to triple our unrestricted revenue by 2029, enabling us to become the leading investor in child well-being in Greater Atlanta. This transformation will allow us to make a greater impact, breaking down barriers imposed by zip codes and ensuring every child has the opportunity for success.
Position Summary
The Email Marketing Coordinator is responsible for assisting in the development and execution of email marketing campaigns. This role involves creating engaging email pieces, managing subscriber lists, and analyzing campaign performance to optimize future efforts. The ideal candidate will have a strong understanding of email marketing best practices and a keen eye for detail.
Key ResponsibilitiesAssist in planning, creating, and executing email marketing campaigns, including newsletters, thematic emails, and automated workflows.Develop and proofread email content to ensure accuracy and consistency with the brand voice.Coordinate with designers and copywriters to produce visually appealing and effective emails.Occasionally, create email graphics using Adobe Creative Suite.Maintain and segment email subscriber lists to ensure targeted and relevant communication.Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights.Conduct A/B testing to optimize email content, subject lines, and send times.Ensure email campaigns comply with industry best practices and legal requirements (CAN-SPAM, GDPR).Collaborate with the marketing team to align email strategies with overall marketing goals.Manage and maintain the email marketing calendar.Stay updated with the latest email marketing trends and technologies.Job Requirements
Bachelor's degree in marketing, communications, or a related field.Proven experience in email marketing or a similar role.Proficiency in email marketing platforms, (e.g., Mailchimp, HubSpot, Marketo), preferably Dynamics 365.Strong understanding of HTML/CSS for email design.Excellent written and verbal communication skills.Experience with Figma a plus.Analytical mindset with the ability to interpret data and make data-driven decisions.Attention to detail and strong organizational skills.Qualifications
Expectations
A successful individual in this role will:
Collaborate effectively with cross-functional teams.Be a team player, eager to learn, incorporate feedback and thrive in a highly collaborative environment.Have meticulous attention to detail and organizational skills.Be comfortable working on multiple projects on tight deadlines and can prioritize work assignments in a fluid and fast-changing environment.Ability to follow directions and seek clarification when necessary.