Comcast
Manager, Digital Marketing
Comcast, Englewood, Colorado, us, 80151
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for leveraging digital channels to promote Effectv. The scope of a digital marketer’s role encompasses a wide range of digital media, including search engines, content creation and other website tools to ensure our Effectv website is optimized for increased net new qualified visitors, increased engaged session rates, building our email house list and Lead Generation via form fill, chat and phone calls.
May manage a team including exempt and non-exempt employees. Provides subject matter guidance to employees as required. Develops processes and procedures to drive department efficiencies. Assists in development and meeting of departmental budget.
Job Description
Core Responsibilities
Own key personalization strategies within the digital customer lifecycle experience from off-site media to on-site for strategic audience segments.
Own and define strategic roadmap, socialize and gain buy-in from multiple groups.
Provide recommendations and execute strategies for content development in coordination with search engine optimization goals – general and keyword specific.
Have deep understanding of critical keyword research platforms, perform keyword research in coordination business objectives to optimize existing content and uncover new opportunities.
Produce comprehensive technical search engine optimization analysis of web site/assets to facilitate the development of clear, actionable optimization roadmaps.
Provide an exceptional level of reporting which includes detailed insights, actionable next steps, and ultimately drive us to achieve business objectives.
Work with our Paid Media Manager to develop the marketing plan for the paid search program by running a budget to ensure key performance indicators are achieved (CTR, leads, phone calls, chats, etc).
Drive overall program tactics in conjunction with paid search vendors and manage day-to-day optimizations and updates such as ad copy and keyword trafficking as necessary.
Oversee the Digital Marketing Strategy on the website, develop relevant content for the website, and create tactics to optimize the online experience.
Gather, analyze, and interpret information about marketing performance from digital and paid media channels to inform strategy.
Conceptualize, ideate, and develop new content to support website strategy for lead capture and conversion.
Create content that engages and educates website users based on segment (e.g., agency vs. auto.)
Audit digital content and identify improvements on an ongoing basis.
Lead coordination and production of new content to feed A/B tests, new pages and personalization on the website.
Collaborate with other content teams across the organization to share best practices and to align on content themes/calendar.
Repurpose Thought Leadership content for digital channels.
Manage and mentor a team.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Additions:
Skills:
Bachelor's degree in Marketing, Analytics, Business or related field.
5-7 years related experience in Digital Marketing, Ecommerce, Marketing Strategy and Analytics. B2B experience preferred.
5+ years managing a team.
Strong analytical skills and data-driven thinking.
Experience developing presentations for leadership and cross functional teams.
Knowledge of Google Analytics.
Strong interpersonal and written communication skills.
Extreme attention to detail and excellent organizational skills.
Excellent problem solving, negotiation and decision-making skills.
Proven experience of successful collaboration with interdisciplinary teams.
Experience collaborating with teams in multiple locations.
Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint a must
Strong project management skills.
Demonstrated ability to prioritize decisions with strategy and logic in a demanding environment.
Proven ability to drive complex projects with minimal oversight.
Proactivity and curiosity: you ask questions and challenge the norm, consider creative approaches to doing hard things and come up with ideas for strategies never tried before.
A quantitative and qualitative thinker; Hands-on experience in sourcing data for consumer insights and planning digital marketing campaigns with those insights.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Salary:
Primary Location Pay Range: $98,349.13 - $147,523.69
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Family Group:
Marketing
Job Summary
Responsible for leveraging digital channels to promote Effectv. The scope of a digital marketer’s role encompasses a wide range of digital media, including search engines, content creation and other website tools to ensure our Effectv website is optimized for increased net new qualified visitors, increased engaged session rates, building our email house list and Lead Generation via form fill, chat and phone calls.
May manage a team including exempt and non-exempt employees. Provides subject matter guidance to employees as required. Develops processes and procedures to drive department efficiencies. Assists in development and meeting of departmental budget.
Job Description
Core Responsibilities
Own key personalization strategies within the digital customer lifecycle experience from off-site media to on-site for strategic audience segments.
Own and define strategic roadmap, socialize and gain buy-in from multiple groups.
Provide recommendations and execute strategies for content development in coordination with search engine optimization goals – general and keyword specific.
Have deep understanding of critical keyword research platforms, perform keyword research in coordination business objectives to optimize existing content and uncover new opportunities.
Produce comprehensive technical search engine optimization analysis of web site/assets to facilitate the development of clear, actionable optimization roadmaps.
Provide an exceptional level of reporting which includes detailed insights, actionable next steps, and ultimately drive us to achieve business objectives.
Work with our Paid Media Manager to develop the marketing plan for the paid search program by running a budget to ensure key performance indicators are achieved (CTR, leads, phone calls, chats, etc).
Drive overall program tactics in conjunction with paid search vendors and manage day-to-day optimizations and updates such as ad copy and keyword trafficking as necessary.
Oversee the Digital Marketing Strategy on the website, develop relevant content for the website, and create tactics to optimize the online experience.
Gather, analyze, and interpret information about marketing performance from digital and paid media channels to inform strategy.
Conceptualize, ideate, and develop new content to support website strategy for lead capture and conversion.
Create content that engages and educates website users based on segment (e.g., agency vs. auto.)
Audit digital content and identify improvements on an ongoing basis.
Lead coordination and production of new content to feed A/B tests, new pages and personalization on the website.
Collaborate with other content teams across the organization to share best practices and to align on content themes/calendar.
Repurpose Thought Leadership content for digital channels.
Manage and mentor a team.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Additions:
Skills:
Bachelor's degree in Marketing, Analytics, Business or related field.
5-7 years related experience in Digital Marketing, Ecommerce, Marketing Strategy and Analytics. B2B experience preferred.
5+ years managing a team.
Strong analytical skills and data-driven thinking.
Experience developing presentations for leadership and cross functional teams.
Knowledge of Google Analytics.
Strong interpersonal and written communication skills.
Extreme attention to detail and excellent organizational skills.
Excellent problem solving, negotiation and decision-making skills.
Proven experience of successful collaboration with interdisciplinary teams.
Experience collaborating with teams in multiple locations.
Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint a must
Strong project management skills.
Demonstrated ability to prioritize decisions with strategy and logic in a demanding environment.
Proven ability to drive complex projects with minimal oversight.
Proactivity and curiosity: you ask questions and challenge the norm, consider creative approaches to doing hard things and come up with ideas for strategies never tried before.
A quantitative and qualitative thinker; Hands-on experience in sourcing data for consumer insights and planning digital marketing campaigns with those insights.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Salary:
Primary Location Pay Range: $98,349.13 - $147,523.69
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Family Group:
Marketing