Blue Yonder
Senior Director, Influencer Marketing
Blue Yonder, Scottsdale, Arizona, us, 85261
Blue Yonder Job Title:Senior Director, Influencer MarketingSynonymous Job Title:Sr. Marketing DirectorLocation:US - RemotePosition Overview:As the
Senior Director
of I
nfluencer Marketing
at Blue Yonder,
you'll
be responsible for
influencer and social media strategy
,
governance
, and execution
.
Reporting to the
VP
of Influencer and Content Marketing,
you
will help create
and drive
strategies that
amplify Blue
Yonder's
thought
leadership
, increase brand awareness,
and
positively shape our
presence
in the
market
.
Seeking a B2B Social Media Leader with experience in the technology sector.What you will do
:D
evelop
a strategic
, global
influencer marketing
strategy
,
negotiate
and oversee marketing
partnerships, secure speaking opportunities
for Blue Yonder executives
, etc.
Cultivate and
nurture
relationships with
a wide range of
influencers
-
social influencers,
paid
media influencers,
technology and
transformation
a
dvisor
s,
professors,
etc.
Regularly e
ngage global influencers through
briefings
and event participation
to deliver the latest
Blue Yonder
news
and
content
and drum up interest.
Own
the development and implementation of
our
organic
social media strateg
y
across various platforms
.
Guide and collaborate with the broader marketing organization to drive social
engagement and growth through compelling content and innovative
social
campaigns.
Develop and execute strategies to b
oost our executive and employee
social
advocacy programs.
Monitor social media trends and industry developments to stay
relevant and
timely
.
Measure and analyze the impact of influencer
and social
strategie
s to
optimize
and drive continuous improvement.
Ensure all external-facing content is on brand and aligns with our corporate messaging.
Collaborate closely with the extended marketing leadership team including
PR
, C
ontent Marketing
, Demand
G
eneration, Events
,
etc.
What we are looking for:Bachelor's degree in
Communications
, Journalism,
Marketing
, Business, Supply Chain Management, or a related field.
10
+ years of experience in
B2B
i
nfluencer marketing,
PR
,
journalism, or
social media within the tech industry
.
Strong
track record
of building partnerships with influencers.
Strong understanding of the evolving social and media landscapes.
Passionate
about storytelling with the ability to
uplevel product narratives, simplify
complex
technology
topics
,
and create compelling
business
content.
Prior experience managing teams and agencies.
Soft Skills:
Excellent communication, strategic thinking, project management, and problem-solving skills
#LI-REMOTE-------------------------------------------The salary range for this position is: $
152,311.10-
197,688.89 USDThe salary range information
provided,
reflects the
anticipated
base salary range for this position based on current national data
.
Minimums and maximums may vary based on location
.
Individual salary will be
commensurate
with skills, experience, certifications or licenses and other relevant factors
.
In addition, this role will be eligible to
participate
in either the annual performance bonus or commission program,
determined
by the nature of the position.At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Wellbeing Days
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.Our ValuesIf you want to know the heart of a company, take a look at their values.
Ours unite us. They are what drive our success - and the success of our customers. Does your
heart beat
like ours? Find out here:
Core ValuesDiversity, Inclusion, Value & Equality (DIVE)
is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural
Diversity Report
which outlines our commitment to change, and our
video
celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Wellbeing Days
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
#J-18808-Ljbffr
Senior Director
of I
nfluencer Marketing
at Blue Yonder,
you'll
be responsible for
influencer and social media strategy
,
governance
, and execution
.
Reporting to the
VP
of Influencer and Content Marketing,
you
will help create
and drive
strategies that
amplify Blue
Yonder's
thought
leadership
, increase brand awareness,
and
positively shape our
presence
in the
market
.
Seeking a B2B Social Media Leader with experience in the technology sector.What you will do
:D
evelop
a strategic
, global
influencer marketing
strategy
,
negotiate
and oversee marketing
partnerships, secure speaking opportunities
for Blue Yonder executives
, etc.
Cultivate and
nurture
relationships with
a wide range of
influencers
-
social influencers,
paid
media influencers,
technology and
transformation
a
dvisor
s,
professors,
etc.
Regularly e
ngage global influencers through
briefings
and event participation
to deliver the latest
Blue Yonder
news
and
content
and drum up interest.
Own
the development and implementation of
our
organic
social media strateg
y
across various platforms
.
Guide and collaborate with the broader marketing organization to drive social
engagement and growth through compelling content and innovative
social
campaigns.
Develop and execute strategies to b
oost our executive and employee
social
advocacy programs.
Monitor social media trends and industry developments to stay
relevant and
timely
.
Measure and analyze the impact of influencer
and social
strategie
s to
optimize
and drive continuous improvement.
Ensure all external-facing content is on brand and aligns with our corporate messaging.
Collaborate closely with the extended marketing leadership team including
PR
, C
ontent Marketing
, Demand
G
eneration, Events
,
etc.
What we are looking for:Bachelor's degree in
Communications
, Journalism,
Marketing
, Business, Supply Chain Management, or a related field.
10
+ years of experience in
B2B
i
nfluencer marketing,
PR
,
journalism, or
social media within the tech industry
.
Strong
track record
of building partnerships with influencers.
Strong understanding of the evolving social and media landscapes.
Passionate
about storytelling with the ability to
uplevel product narratives, simplify
complex
technology
topics
,
and create compelling
business
content.
Prior experience managing teams and agencies.
Soft Skills:
Excellent communication, strategic thinking, project management, and problem-solving skills
#LI-REMOTE-------------------------------------------The salary range for this position is: $
152,311.10-
197,688.89 USDThe salary range information
provided,
reflects the
anticipated
base salary range for this position based on current national data
.
Minimums and maximums may vary based on location
.
Individual salary will be
commensurate
with skills, experience, certifications or licenses and other relevant factors
.
In addition, this role will be eligible to
participate
in either the annual performance bonus or commission program,
determined
by the nature of the position.At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Wellbeing Days
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.Our ValuesIf you want to know the heart of a company, take a look at their values.
Ours unite us. They are what drive our success - and the success of our customers. Does your
heart beat
like ours? Find out here:
Core ValuesDiversity, Inclusion, Value & Equality (DIVE)
is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural
Diversity Report
which outlines our commitment to change, and our
video
celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
Wellbeing Days
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
#J-18808-Ljbffr