NetApp
Content Marketing Strategist
NetApp, Sunnyvale, California, United States, 94087
About the Job
Job SummaryAs a Content Strategist in NetApps CloudOps BU, your role is critical in the creation of quality content. You'll be responsible for creating, editing, and optimizing content in various formats (i.e. eBooks, video, webpages, presentations, social, interactive experiences, SEO guides, etc.) and ensuring it is interesting, relevant, and discoverable. In this role your primary focus will be on the strategic content creation to support our GTM motion for the Spot by NetApp brand.Job Responsibilities
Research
Use data, insights, and research to proactively come up with content ideas that align to campaign goals and objectivesKeep up with current trends, news, and events relevant to the industryReview marketing dashboards (GA4, Google Search Console) and reporting tools (SemRush) to track content performance and clean insights for continuous improvement
Content Creation
Create engaging, customer-centric content for a variety of platforms including but not limited to: blogs, websites, social media, and search platforms (i.e Google, YouTube)Proofreading and editing content before publicationUpdating existing content as neededManaging and/or executing SEO content that supports campaign priorities and initativesLeverage AI tools for content production
Collaboration
Work with marketing stakeholders (ie. Campaign Leads and Product Marketing Managers) to ensure content is consistent with messaging and meets specific campaign objectives
Project Management
Owning content lifecycle management from creation and editing through to approvals, distribution, and maintenanceTrack project tasks in AsanaIdentify any roadblocks and proactively work on a solution with support from the team
Operational Excellence
Constantly find ways to improve the efficiency and effectiveness of content production
Generally, your workload should be split into the following:
Research/Analytics - 15%Content creation - 70%Content distribution and publication - 15%Job Requirements
6+ years of experience in content development, content strategy, marketing communications or a related field, designing and/or writing for B2B customers across the buyers journeyProven track record of high-impact content strategy and creationExperience in technical content writingUnderstand how to produce content for multiple audiences, deliver work at the highest editorial standard, and can make a piece of content more valuable, engaging and authentic to NetAppEmbrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may existTools: Wordpress, Google Analytics, AsanaCan inspire and motivate cross functional partners to deliver high-quality, complex, multiple-stakeholder creative content projects on timePreferred Qualifications:Degree in Writing, Communications, Marketing, Media production, or related fieldCompensationThe base salary range for this position is $110,500-$155,400
and will be determined by the candidate's location, qualifications, experience, and education. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.Equal Opportunity Employer:NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.Did you know...Statistics show women apply to jobs only when they're 100% qualified. But no one is 100% qualified. We encourage you to shift the trend and apply anyway! We look forward to hearing from you.Why NetApp?We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family.
We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.If you want to help us build knowledge and solve big problems, let's talk.
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Job SummaryAs a Content Strategist in NetApps CloudOps BU, your role is critical in the creation of quality content. You'll be responsible for creating, editing, and optimizing content in various formats (i.e. eBooks, video, webpages, presentations, social, interactive experiences, SEO guides, etc.) and ensuring it is interesting, relevant, and discoverable. In this role your primary focus will be on the strategic content creation to support our GTM motion for the Spot by NetApp brand.Job Responsibilities
Research
Use data, insights, and research to proactively come up with content ideas that align to campaign goals and objectivesKeep up with current trends, news, and events relevant to the industryReview marketing dashboards (GA4, Google Search Console) and reporting tools (SemRush) to track content performance and clean insights for continuous improvement
Content Creation
Create engaging, customer-centric content for a variety of platforms including but not limited to: blogs, websites, social media, and search platforms (i.e Google, YouTube)Proofreading and editing content before publicationUpdating existing content as neededManaging and/or executing SEO content that supports campaign priorities and initativesLeverage AI tools for content production
Collaboration
Work with marketing stakeholders (ie. Campaign Leads and Product Marketing Managers) to ensure content is consistent with messaging and meets specific campaign objectives
Project Management
Owning content lifecycle management from creation and editing through to approvals, distribution, and maintenanceTrack project tasks in AsanaIdentify any roadblocks and proactively work on a solution with support from the team
Operational Excellence
Constantly find ways to improve the efficiency and effectiveness of content production
Generally, your workload should be split into the following:
Research/Analytics - 15%Content creation - 70%Content distribution and publication - 15%Job Requirements
6+ years of experience in content development, content strategy, marketing communications or a related field, designing and/or writing for B2B customers across the buyers journeyProven track record of high-impact content strategy and creationExperience in technical content writingUnderstand how to produce content for multiple audiences, deliver work at the highest editorial standard, and can make a piece of content more valuable, engaging and authentic to NetAppEmbrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may existTools: Wordpress, Google Analytics, AsanaCan inspire and motivate cross functional partners to deliver high-quality, complex, multiple-stakeholder creative content projects on timePreferred Qualifications:Degree in Writing, Communications, Marketing, Media production, or related fieldCompensationThe base salary range for this position is $110,500-$155,400
and will be determined by the candidate's location, qualifications, experience, and education. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.Equal Opportunity Employer:NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.Did you know...Statistics show women apply to jobs only when they're 100% qualified. But no one is 100% qualified. We encourage you to shift the trend and apply anyway! We look forward to hearing from you.Why NetApp?We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family.
We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.If you want to help us build knowledge and solve big problems, let's talk.
#J-18808-Ljbffr