Digital Marketing & Web Operations Manager

Our StoryISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.Our expertly crafted content targets key industries including banking, healthcare, & the public sector & spans regions from North America to Southeast Asia. We pride ourselves on our unwavering commitment to addressing the evolving needs of professionals in today's digital age, which underscores our ability to anticipate & lead through digital transformation.The OpportunityISMG is seeking an experienced & technically adept Digital Marketing & Web Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns, & aligning marketing automation strategies with business objectives.You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.What You'll Be DoingDesigning, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business UnitsImplementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelinesCreating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworksLeading the integration of our websites with marketing & CRM platforms, such as Salesforce & HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutionsDesigning & automating multi-channel marketing campaigns using advanced features of Marketo & StripoDesigning, implementing, & monitoring KPI dashboards to track website & marketing campaign performanceConducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategiesServing as a technical lead, translating business requirements into sophisticated digital marketing solutionsCollaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assetsGuiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines & ensuring adherence to agile methodologies & deadlinesWhat You’ll Bring for SuccessBachelor's degree in a related field3+ years of experience in a marketing operations and/or web design focused roleDemonstrated success in managing complex web projects & teams using agile methodologiesExtensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST APIStrong expertise in web performance optimization, SEO, A/B testing methodologies, & data analyticsHands-on experience with marketing technology integrations, including CRM, web analytics, & automation toolsExperience with email marketing campaignsExceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategiesPreferred SkillsProficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworksExperience designing & automating multi-channel marketing campaignsFamiliarity with server-side languages such as Python, or Node.jsAdvanced understanding of web security practices & complianceExperience with CI/CD pipelines, version control (Git), & cloud hosting platforms

#J-18808-Ljbffr