Director, Surgical Marketing - Procedural & Clinical - HYBRID /Los Angeles

We are seeking to hire aDirector, Surgical Marketing: Procedural & Clinical.This position is in the technology vertical of a leading medical device organization.This role will lead a team of multi-specialty marketing professionals and develop skills amongst that team to address new and emerging trends.You will develop and deploy strategies & content to grow and drive market share growth of the total General Surgery, Thoracic, Proctology & Arthroscopic Clinical portfolios.The selected candidate will be a marketing team leader for the associated clinical spaces, leading customer & market trend understanding, content development, and market share growth to drive portfolio sales and profitability.Our candidate should have the background to lead and develop a diverse team, given new and emerging trends & strategies.Our hired candidate will have the desire to win, drive market share and collaborate should fuel behavior.Our candidate will work on an evolving portfolio and help to contribute to a customer's & patient's clinical, operational & financial experience should drive motivation in applying.Responsibilities:LeadershipProven success in leading downstream marketing teamsEstablish and track metrics to hold the marketing team accountable for their performance against goals and strategies.Effectively motivate a team and inspire collaboration and successGlobal & Local Strategy AlignmentUnderstanding & prioritization of Customer needsTeam strategy developmentMarketingAssess needs for marketing research and analysis, including the (VOC) voice of the customer.Identify important, non-obvious customer insights and turn them into new product conceptsLead the development, testing, and implementation of brand messaging, campaigns, and marketing materialsDevelop and execute annual marketing plans and commercialization strategies.Inspire creativity & collaborate globallyStrategyDevelop and deploy strategy across Clinical areas of responsibility given the trends related to the General Surgery, Thoracic, Proctology & Arthroscopy portfolios, specifically considering trends within Robotic surgery.Evolve a Key Opinion Leader partnership strategyLead team in Product launch (Capital, Disposable, Software) strategy and executionCollaborate with the Revenue Operations department to develop revenue generation models that meet customers' needsContinually maintain portfolio prioritization and product strategyCollaborates cross-functionallyAbility to lead & work collaboratively across all US corporate functions, including Enterprise Sales & Service, Revenue Operations, other Marketing Specialties, Medical Affairs, and more.Ability to lead & work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune with the Customer needsAbility to lead & work effectively with Global Marketing and Product Management/Development organizations related to global campaigns, roadmap planning, etc.Other functions:People Development:Talent acquisitionDevelopment of team skills & competenciesRegular Feedback, Coaching & ReinforcementTeamingMarketing Leadership:Eye for creativityMarketing expertise in downstream strategiesCollaboration globally in US Market needsMarket Understanding:Understanding Customer needsClinical understandingPortfolio positioningOpportunity Gap Assessment & share analysisKOL relationship developmentTrends and Strategy:Understanding & Application of trends around Open, Laparoscopic & Robotic surgeryUnderstanding & Application of trends related to Artificial Intelligence (AI) and Machine Learning (ML)Understanding & Application of trends around Fluorescence guided surgery, multispectral imaging, and marker-free techniquesUnderstanding & Application of trends related to reusable vs. single-use products and technologies.Understanding & Application of trends related to shifting sites of careDevelopment of strategies that can be executed & operationalized given key trendsRequirementsBachelor's degree; Master's degree a plus15+ years of medical sales and/or marketing experience; experience in minimally invasive endoscopic surgery and robotics preferred.Minimum of 3 years in direct management of marketing personnel.Experience in the management of direct reports within Marketing.Previous experience selling or marketing reusable medical instruments and disposables. Experience with capital equipment, software & Service, and associated revenue generation models preferred.Proven mastery in writing, presentation, and communication skills.Proven experience demonstrating proficiency in Marketing Principles, concepts, and methodologies.Proven experience demonstrating proficiency in market research and sales forecasting principles and methodologies.Excellence in Microsoft Office programs including Word, Excel, and PowerPoint.Possess exceptional organizational skills and the ability to multi-task.Demonstrated strong professional spoken and written skills in communication with team, coworkers, and customers.Experience working with Third-party manufacturers/Agencies is a must.Experience working with other people leaders throughout the company on organization-wide projects is a must.Demonstrated proficiency in project managing cross-collaborative projects involving stakeholders from IT, Regulatory, Sales, Marketing, Product/Program Development, etc.Medical device marketing/product management experience; experience in General Surgery, Thoracic, Proctology and Arthroscopic Clinical specialties preferred.Ability to do work that may require lifting heavy objects in excess of 25 pounds.Travel requirement is 30%.#LI-NM1

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