National Research Group
Ad Sales Research Director or Senior Director
National Research Group, Los Angeles, California, United States, 90079
About NRGNRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.
We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.
Together, we create with confidence.
We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:
Do what you love. With conviction.
Where discovery lives. And impact drives.
Celebrate difference. Cultivate belonging.
Big thinking. Collectively inspired.
Embrace the journey. Be human.
The OpportunityWe are seeking a strategic and innovative Ad Sales Research Director or Senior Director to join our Streaming and Creator Platforms Team. This team is made up of world class researchers who bring unmatched industry expertise, a global perspective, and passion for all consumers and creators in the rapidly evolving entertainment platforms landscape. As a part of this team’s focus on platform clients, we need to add an experienced researcher in advertising sales research, who understands client objectives for this type of work, and knows what a well-structured set of claims looks like.
Experience with broader advertising research, in a supplier side organization, a plus.
In this role, you will lead a wide range of initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help solve our clients’ biggest challenges, shaping the future of content, culture and technology. If you’re passionate about advertising research; if you enjoy visualizing data and discovering insights with confidence -
this opportunity is for you!
Your Impact
Successfully design and field complicated ad sales research initiatives.
Lead all phases of quantitative and qualitative ad sales research projects, including proposal draft, design, questionnaire and discussion guide development, data analysis and storytelling.
Translate research data into clear, actionable ad sales insights and recommendations through visual, creative and story-driven reports. Be a pro at developing claims and supporting clients with bulletproof sales narratives.
Troubleshoot any complicated issues that arise in an efficient and effective manner.
Identify and develop research opportunities for new and existing clients. Cultivate and foster deep client relationships to successfully execute projects and drive overall business.
Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship. Exhibit a nuanced understanding of ad sales objectives as a part of this trusted partnership.
Help lead and develop a team, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
Drive successful project execution, collaborating with senior team members and providing oversight to junior team members in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects forward on stringent timelines.
Stay up to date with industry trends and best practices in ad sales research and creative effectiveness and incorporate this knowledge into the development of new research solutions.
Contribute to and leverage thought leadership research to showcase NRG’s expertise and knowledge in advertising research.
Who We're Looking For
Experience
– We’d love for you to have 5-7 years’+ experience working in consumer insights, consumer research or in an analyst/strategy role at an entertainment/media/technology company. You must have extensive ad sales research experience, including constructing claims.
Your degree(s)
– Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
Passion
– An enthusiasm for research, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments. Small talking or deep diving on entertainment, technology, gaming, sports and or/lifestyle fuels you.
Research practitioner
– In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
Client-
centric
– Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
Leadership
– You can mentor and inspire junior team members.
Data driven
– Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.
Data analysis techniques and software
– Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
Communication and storytelling
– Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are highly skilled at presenting to groups and sharing your point of view.
Curiosity and critical thinking
– You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.
Self-starter
– Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
Expert multitasker
– Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
Hawk-eyed attention to detail
– Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
Great Team Member
– Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.
Innovator
– Able to see problems and create to solve them, creating new methodologies, new frameworks, developing new technologies for our clients, and collaborating with others to disrupt the status quo.
Position TypeThis is a full-time, exempt position.
What We OfferWe embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.
Flexible/Remote work with optional usage of our great offices in Playa Vista and New York
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
12 weeks paid Parental Leave
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options
Our CommitmentDiversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
CompensationIn order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $120,000-150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
#J-18808-Ljbffr
We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.
Together, we create with confidence.
We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:
Do what you love. With conviction.
Where discovery lives. And impact drives.
Celebrate difference. Cultivate belonging.
Big thinking. Collectively inspired.
Embrace the journey. Be human.
The OpportunityWe are seeking a strategic and innovative Ad Sales Research Director or Senior Director to join our Streaming and Creator Platforms Team. This team is made up of world class researchers who bring unmatched industry expertise, a global perspective, and passion for all consumers and creators in the rapidly evolving entertainment platforms landscape. As a part of this team’s focus on platform clients, we need to add an experienced researcher in advertising sales research, who understands client objectives for this type of work, and knows what a well-structured set of claims looks like.
Experience with broader advertising research, in a supplier side organization, a plus.
In this role, you will lead a wide range of initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help solve our clients’ biggest challenges, shaping the future of content, culture and technology. If you’re passionate about advertising research; if you enjoy visualizing data and discovering insights with confidence -
this opportunity is for you!
Your Impact
Successfully design and field complicated ad sales research initiatives.
Lead all phases of quantitative and qualitative ad sales research projects, including proposal draft, design, questionnaire and discussion guide development, data analysis and storytelling.
Translate research data into clear, actionable ad sales insights and recommendations through visual, creative and story-driven reports. Be a pro at developing claims and supporting clients with bulletproof sales narratives.
Troubleshoot any complicated issues that arise in an efficient and effective manner.
Identify and develop research opportunities for new and existing clients. Cultivate and foster deep client relationships to successfully execute projects and drive overall business.
Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship. Exhibit a nuanced understanding of ad sales objectives as a part of this trusted partnership.
Help lead and develop a team, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
Drive successful project execution, collaborating with senior team members and providing oversight to junior team members in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects forward on stringent timelines.
Stay up to date with industry trends and best practices in ad sales research and creative effectiveness and incorporate this knowledge into the development of new research solutions.
Contribute to and leverage thought leadership research to showcase NRG’s expertise and knowledge in advertising research.
Who We're Looking For
Experience
– We’d love for you to have 5-7 years’+ experience working in consumer insights, consumer research or in an analyst/strategy role at an entertainment/media/technology company. You must have extensive ad sales research experience, including constructing claims.
Your degree(s)
– Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
Passion
– An enthusiasm for research, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments. Small talking or deep diving on entertainment, technology, gaming, sports and or/lifestyle fuels you.
Research practitioner
– In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
Client-
centric
– Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
Leadership
– You can mentor and inspire junior team members.
Data driven
– Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.
Data analysis techniques and software
– Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
Communication and storytelling
– Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are highly skilled at presenting to groups and sharing your point of view.
Curiosity and critical thinking
– You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.
Self-starter
– Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
Expert multitasker
– Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
Hawk-eyed attention to detail
– Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
Great Team Member
– Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.
Innovator
– Able to see problems and create to solve them, creating new methodologies, new frameworks, developing new technologies for our clients, and collaborating with others to disrupt the status quo.
Position TypeThis is a full-time, exempt position.
What We OfferWe embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.
Flexible/Remote work with optional usage of our great offices in Playa Vista and New York
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
12 weeks paid Parental Leave
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options
Our CommitmentDiversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
CompensationIn order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $120,000-150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
#J-18808-Ljbffr