Valid8 Financial, Inc.
Head of Performance & Retention Marketing
Valid8 Financial, Inc., Dallas, Texas, United States, 75215
OMNI Retail Enterprises operates a lifestyle portfolio of digital storefronts and communities including home decor, apparel, health & wellness products, fitness & educational programs and more. Its goal is to support consumers through various life stages by providing unparalleled products and services to millions of consumers around the globe. Through the process of developing best in class commerce, content and community efforts, OMNI’s goal is to create solutions for everyday shoppers while harnessing the power of connection.Our Head of Performance & Retention Marketing will be responsible for developing and executing comprehensive digital marketing strategies on behalf of our brands. The role will involve managing digital advertising campaigns, optimizing performance, and ensuring alignment with goals and key performance indicators. They will play a crucial role in maximizing ROI and driving full-funnel results while maintaining best in class brand standards for targeted audiences. The role will focus on equal parts customer acquisition and customer retention while developing engaging consumer lifecycle strategies.Key Responsibilities:
Develop, execute and lead performance/paid marketing strategy across digital marketing channels for OMNI owned brands.Lead and execute Google, Meta, TikTok, YouTube and Spotify ad campaigns.Execute profitable whitelisting ads with creators and partners.Create innovative A/B test strategies to enhance campaign efficiency and effectiveness, closely collaborating with creative teams to craft compelling ad creatives that resonate with our audience.Oversee loyalty program strategies along with reinventing reward programs by brand.Report findings and weekly/monthly data to share for cross company insight.Manage a team of ad developers and email developers to ensure smooth operation and advancement of email, SMS, push and ad strategies.Oversee and optimize spend budgets across channels, ensuring optimal allocation for maximum impact and profitability.Manage briefing process, submission and delivery of creative for all digital campaigns.Partner with merchandising and marketing leads on product features and select ROAS goals.Be in the know of current social media trends, partnering with organic social and influencer leads to brief creators for best-in-class content.Create customer funnels for backend optimization from paid social.Manage and report on budget spends and trends.Identify opportunities that drive traffic and revenue through existing channels and propose new ideas for untapped channels.Experience and Qualifications:
Bachelor’s degree in marketing or related field.9+ years experience in digital marketing, paid marketing and ad platforms.Deep experience and expertise of Google, Meta, TikTok, YouTube and Spotify ad platforms.Retail/eCommerce experience preferred.Knowledge and strategy for affiliate best practices (B2B).Strong eCommerce background with Shopify experience.Strong analytical skills and experience analyzing campaign data.Knowledge and background in health, wellness, supplements and/or fitness ideal.Additional SEO knowledge a plus.Department:Reports to:
Head of Brand & Marketing.Supervises:
Email, Loyalty and Paid Team.This position is currently a remote position but we foresee it being a hybrid position in the future. We are building our offices in the Dallas Fort Worth, Texas Area and the New York Metropolitan area (NY, NJ, CT, and PA) so candidates living or willing to relocate to these areas will be prioritized.
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Develop, execute and lead performance/paid marketing strategy across digital marketing channels for OMNI owned brands.Lead and execute Google, Meta, TikTok, YouTube and Spotify ad campaigns.Execute profitable whitelisting ads with creators and partners.Create innovative A/B test strategies to enhance campaign efficiency and effectiveness, closely collaborating with creative teams to craft compelling ad creatives that resonate with our audience.Oversee loyalty program strategies along with reinventing reward programs by brand.Report findings and weekly/monthly data to share for cross company insight.Manage a team of ad developers and email developers to ensure smooth operation and advancement of email, SMS, push and ad strategies.Oversee and optimize spend budgets across channels, ensuring optimal allocation for maximum impact and profitability.Manage briefing process, submission and delivery of creative for all digital campaigns.Partner with merchandising and marketing leads on product features and select ROAS goals.Be in the know of current social media trends, partnering with organic social and influencer leads to brief creators for best-in-class content.Create customer funnels for backend optimization from paid social.Manage and report on budget spends and trends.Identify opportunities that drive traffic and revenue through existing channels and propose new ideas for untapped channels.Experience and Qualifications:
Bachelor’s degree in marketing or related field.9+ years experience in digital marketing, paid marketing and ad platforms.Deep experience and expertise of Google, Meta, TikTok, YouTube and Spotify ad platforms.Retail/eCommerce experience preferred.Knowledge and strategy for affiliate best practices (B2B).Strong eCommerce background with Shopify experience.Strong analytical skills and experience analyzing campaign data.Knowledge and background in health, wellness, supplements and/or fitness ideal.Additional SEO knowledge a plus.Department:Reports to:
Head of Brand & Marketing.Supervises:
Email, Loyalty and Paid Team.This position is currently a remote position but we foresee it being a hybrid position in the future. We are building our offices in the Dallas Fort Worth, Texas Area and the New York Metropolitan area (NY, NJ, CT, and PA) so candidates living or willing to relocate to these areas will be prioritized.
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