Vice President of Product Marketing

Vice President of Product MarketingAbout the CompanyLeading customer experience management software provider.Industry : Computer SoftwareType : Privately Held, VC-backedFounded : 2015Employees : 501-1000Funding : $200+ millionCategories : Information Technology & Services, Technology, Analytics, Information Technology, Mobile Apps, SaaS, SoftwareSpecialties : Customer Experience Management, Web Analytics, Digital Experience Analytics, Mobile App Analytics, Session Replay, Conversion Rate Optimisation, Continuous Product Design, Product Analytics and Performance MetricsBusiness Classifications : SaaS, B2B, EnterpriseAbout the RoleThe Company is seeking a VP of Product Marketing to lead the strategic development and execution of go-to-market plans for its offerings. This role is pivotal in managing a product marketing team that encompasses core product marketing, audience marketing, analyst relations, and competitive intelligence.The successful candidate will be responsible for translating company objectives into a cohesive GTM strategy, ensuring its alignment with resources, and overseeing its execution. As a key voice in defining marketing, product, and GTM strategy, the VP will collaborate with various stakeholders and be instrumental in elevating the company's market presence.Minimum RequirementsStrong background in the tech industry, particularly in the SaaS space.At least 5 years of executive-level product marketing experience for B2B software.BA/BS degree or equivalent work experience.15+ years in the tech industry.Proven track record of managing a team of at least 10 people.The ideal candidate will have a background in the SaaS space and a deep understanding of the B2B technology market. While the company values all types of experience and education, the VP of Product Marketing is expected to have a strong foundation in product marketing and a demonstrable ability to lead and inspire a team.The role also demands a candidate with highly developed communication skills, both one-on-one and in public speaking, and the ability to collaborate effectively with senior leaders across various functions. A passion for the role, persistence, and integrity are essential, as the company places a high value on the unique perspective and contributions of its team members.Hiring Manager Title : Chief Marketing OfficerTravel Percent : Less than 10%Functions : Product Marketing

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