Rocky Mountain Institute
Social Media Lead
Rocky Mountain Institute, Boulder, Colorado, United States, 80301
Rocky Mountain Institute
Social Media Lead
Boulder ,
Colorado
Apply Now
RMI, founded as the Rocky Mountain Institute, is seeking an experienced,innovative Social Media Lead to create social media content and thoughtleadership, monitor social activity, build community, and track andshare the performance and growth of RMI's social media channels for theteams focused on market-based mechanisms to drive the energy transitionincluding data and transparency, heavy industry, and climate finance.The ideal candidate is a highly creative, motivated individual that willhelp the brand grow its footprint across LinkedIn, Facebook, Instagram,and X/Twitter, both paid and organic, to drive engagement with targetedaudiences, influencers and partners and grow RMI's social following.The ideal candidate has passion for and knowledge of clean energy and theclimate, paired with a knack for finding stories that resonate and bringingthem to life in ways that fit - for the channel, the audience, and the brand.You can translate complex subject matter into snackable content and thinkacross multiple channels. You can spot emerging social media trends and testthem with a growth mindset and mentality, while writing to RMI's brand voice.The candidatehas proven experience optimizing these channels and will beresponsible for executing our social media strategy which is reflective ofRMI's brand and business goals, to engage key audiences and leads acrossour target industries and segments. The right candidate will also help trackand share channel performance, cultivate community, and help monitorchannels for news and other key events.The Social Media Lead is an integral member of RMI's Influence team and willwork closely with our full communications team to execute social mediacampaigns that engage and motivate our audience. A strong desire to make adifference in accelerating the adoption of renewable energy and tacklingclimate change is preferred.This position reports to the Social Media Manager and will work closely withstrategic communications experts from across RMI, along with ourmediarelations, creative, and storytellingteams. This role will also workclosely with the marketing and audience analytics team.Remote - Bay Area, Calif., Denver/ Boulder, Col., Washington,D.C., or New York, N.Y.preferredKey ResponsibilitiesProduce clear and compelling social content including ads, simpleinfographics, photography and social-first videos, in support of RMI'sdiverse work and donor cultivation that adheres to our social media strategyand brand messaging.Utilize a content calendar and messaging framework; work with design andcontent teams to populate, prepare content and schedule to social mediachannels. Collaborate with design and video teams to create visuals,photography and videos and optimize for social media channels and audiences.Follow social media strategies and best practices style guide to emphasizedistribution against core messaging priorities, increase reach, and deepenaudience engagement aligned with RMI's brand voice and overall goals.On select channels, monitor social activity, build community, andtrack/share performance metrics.Work with key leaders within the organization to drive thought leadershipopportunities and build personal brands through social media.Collaborate with the media relations team to develop content that will grabthe attention of target energy and climate media to support media outreacheffortsCollaborate with the media relations, content and design teams to rapidlydevelop social content responding to breaking climate or energy news stories.Support the Social Media Manager with their work as needed.Minimum QualificationsBachelor's degree in marketing, advertising, journalism or related field.Thorough understanding of the social media landscape, including channels,best practices and audiences.Three years of social media experienc in a fast-paced environment,Extensive experience with social media publishing tools, particularly SproutSocial (posting, listening, analytics).Excellent messaging and storytelling skills and ability to align creativestrategy with overall business objectives.Strong strategy, problem solving, storytelling, writing and presentationskills.Ability to understand and utilize social analytics.Experience developing and maintaining social media content partnerships.Additional QualificationsExperience in one or more of the following industries: energy, climatechange, policy, or the broader energy transition.
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Social Media Lead
Boulder ,
Colorado
Apply Now
RMI, founded as the Rocky Mountain Institute, is seeking an experienced,innovative Social Media Lead to create social media content and thoughtleadership, monitor social activity, build community, and track andshare the performance and growth of RMI's social media channels for theteams focused on market-based mechanisms to drive the energy transitionincluding data and transparency, heavy industry, and climate finance.The ideal candidate is a highly creative, motivated individual that willhelp the brand grow its footprint across LinkedIn, Facebook, Instagram,and X/Twitter, both paid and organic, to drive engagement with targetedaudiences, influencers and partners and grow RMI's social following.The ideal candidate has passion for and knowledge of clean energy and theclimate, paired with a knack for finding stories that resonate and bringingthem to life in ways that fit - for the channel, the audience, and the brand.You can translate complex subject matter into snackable content and thinkacross multiple channels. You can spot emerging social media trends and testthem with a growth mindset and mentality, while writing to RMI's brand voice.The candidatehas proven experience optimizing these channels and will beresponsible for executing our social media strategy which is reflective ofRMI's brand and business goals, to engage key audiences and leads acrossour target industries and segments. The right candidate will also help trackand share channel performance, cultivate community, and help monitorchannels for news and other key events.The Social Media Lead is an integral member of RMI's Influence team and willwork closely with our full communications team to execute social mediacampaigns that engage and motivate our audience. A strong desire to make adifference in accelerating the adoption of renewable energy and tacklingclimate change is preferred.This position reports to the Social Media Manager and will work closely withstrategic communications experts from across RMI, along with ourmediarelations, creative, and storytellingteams. This role will also workclosely with the marketing and audience analytics team.Remote - Bay Area, Calif., Denver/ Boulder, Col., Washington,D.C., or New York, N.Y.preferredKey ResponsibilitiesProduce clear and compelling social content including ads, simpleinfographics, photography and social-first videos, in support of RMI'sdiverse work and donor cultivation that adheres to our social media strategyand brand messaging.Utilize a content calendar and messaging framework; work with design andcontent teams to populate, prepare content and schedule to social mediachannels. Collaborate with design and video teams to create visuals,photography and videos and optimize for social media channels and audiences.Follow social media strategies and best practices style guide to emphasizedistribution against core messaging priorities, increase reach, and deepenaudience engagement aligned with RMI's brand voice and overall goals.On select channels, monitor social activity, build community, andtrack/share performance metrics.Work with key leaders within the organization to drive thought leadershipopportunities and build personal brands through social media.Collaborate with the media relations team to develop content that will grabthe attention of target energy and climate media to support media outreacheffortsCollaborate with the media relations, content and design teams to rapidlydevelop social content responding to breaking climate or energy news stories.Support the Social Media Manager with their work as needed.Minimum QualificationsBachelor's degree in marketing, advertising, journalism or related field.Thorough understanding of the social media landscape, including channels,best practices and audiences.Three years of social media experienc in a fast-paced environment,Extensive experience with social media publishing tools, particularly SproutSocial (posting, listening, analytics).Excellent messaging and storytelling skills and ability to align creativestrategy with overall business objectives.Strong strategy, problem solving, storytelling, writing and presentationskills.Ability to understand and utilize social analytics.Experience developing and maintaining social media content partnerships.Additional QualificationsExperience in one or more of the following industries: energy, climatechange, policy, or the broader energy transition.
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