Marketing Director

EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, disability status, protected veteran status, uniformed service member status or any other characteristic protected by law.About the OrganizationCategory: MarketingThe Marketing Director reports to the Chief Banking Officer of the bank. The primary role of this position is to improve bank performance through managing the marketing, advertising, and public relations efforts of the bank.Main Accountabilities:Develop, implement, and manage effective marketing strategies, programs and promotions that build market share and increase customer retention along market segments.Develop annual marketing plan, calendar, and budget to support marketing strategies and ensure adherence to approved budget.Work with marketing and advertising vendors to develop contracts to optimize the bank’s marketing in a cost-effective manner.Position, develop, and manage the bank’s website to ensure continued development as a delivery system.Create interesting content and visually compelling designs for the website and advertisements (electronic and paper) to highlight the products and services offered.Contribute to the design, content, and growth strategies for social media.Coordinate the bank’s public relations program and develop press releases.Develop, produce, and distribute external and internal marketing communications.Manage the bank’s community relations efforts.Develop, supervise, and administer marketing research in accordance with the bank’s marketing plan including analysis and research of return on investments for campaigns, website usage, etc.Responsible for collaborating with departments to assist with product development and successfully market products and services, by conducting product/competitive analysis and staying abreast of current trends, etc.Maintain the bank’s brand identity, including stationary, branch merchandising, signage program, and all other visual elements.Responsible for the recruitment, training, and evaluation of staff within the Marketing Department.Remain constantly aware of the bank’s sales culture; actively make sales referrals and encourage all segments of the market to use UB family of financial services.Actively participate in community and civic organizations, as appropriate, to positively reflect the bank and the community.Serve as Chairperson of the bank’s Marketing Committee.Oversee all marketing channels and content: digital, website, print, radio, etc.Use customer relationship management (CRM) as a tool to grow customer base and enhance profitability.Additional tasks and duties as assigned.Competencies:Change Management:

Must embrace change and see it as an opportunity. Must be willing to express and support management’s ideas to affected staff.Managing Work:

The capacity to outline overall project plans, determine the necessary steps for completion, and delegation of tasks to the appropriate staff to assure the project is finished accurately, on time and within budget.Marketing and Advertising:

Must understand marketing and advertising in a community bank. This includes developing budgets, understanding the optimal media and market research, compliance with bank marketing regulations, completing competitive analysis and the like.Oral/Written Communication Skills:

Must be able to communicate thoughts clearly, both orally and in writing. Must be able to communicate throughout the organization and to all levels of staff.Product:

Must understand concepts of banking products. The incumbent will help set product pricing and make recommendations for feature/function changes to help the bank remain competitive and profitable.Computer Skills:

Must understand basic principles of graphic design, desktop publishing and personal computing expertise, and basic bookkeeping.Organizational Skills:

Must possess excellent organizational skills. Must be able to function well in a multiple project, deadline-oriented environment.Position Requirements:Education and Skills:• Bachelor's degree in business, marketing, communications, advertising, journalism, or related field required• Previous banking experience preferred• Prefer a minimum of 3 years direct experience in developing and executing advertising and marketing programs• Previous supervisory experience preferred• Proficiency with MS Office products, including Word, Excel and PowerPoint• Excellent verbal and written communication skills• Strong planning and organizational skills• Ability to handle multiple project simultaneously, work independently and under minimum supervision• Maintain working knowledge of bank policies and procedures, as well as bank marketing regulationsFull-Time/Part-Time: Full-TimeMinimum Education: Bachelor's degree in business, marketing, communications, advertising, journalism, or related field requiredPosition: Marketing ManagerExempt/Non-Exempt: ExemptReq Number: MAR-24-00001Location: DaphneThis position is currently accepting applications.

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