OrthoMO
Director of Marketing for Medical Practice
OrthoMO, Saint Louis, Missouri, United States, 63146
Marketing Director Job Description
At OrthoMissouri, we are proud of the orthopedic, work comp and occ health services we provide to our valued customers. We are looking for a highly skilled marketing director to help us grow our practice and lead an execution strategy to meet the needs of our patients and clients. The ideal candidate will have existing employer relationships, extensive marketing experience and comprehensive knowledge of strategic leadership and execution. This person must be able to work with multiple physicians (and their teams) as well as interact with employers, case managers, and adjusters on a regular basis. The role also requires a deep understanding of what makes people tick, as well as a drive to deliver results that make a difference.
Objectives of this role
Collaborate with physician team(s) to uncover insights for developing marketing and branding strategies for growth
Identifying new opportunities among established clients and by securing new accounts
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
Implement and understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Grow employer relationships
Responsibilities
Lead development of marketing strategy by working closely with clients, physician teams, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
Conduct meetings regularly with stakeholders to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
Required skills and qualifications
Successful track record in leadership marketing role and campaign creation
Excellent leadership, communication, and decision-making skills
Experience in referral marketing, digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Proficiency with HTML, content management systems, and design software
Established roster of employer contacts
Desire to grow professionally through ongoing education
Job Type:
Full-time
Pay:
$75,000.00 - $85,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Health savings account
Paid time off
Vision insurance
Experience:
Workers' compensation: 2 years (Required)
Marketing: 2 years (Required)
Ability to Commute:
Saint Louis, MO 63141 (Preferred)
Work Location:
In person
#J-18808-Ljbffr
At OrthoMissouri, we are proud of the orthopedic, work comp and occ health services we provide to our valued customers. We are looking for a highly skilled marketing director to help us grow our practice and lead an execution strategy to meet the needs of our patients and clients. The ideal candidate will have existing employer relationships, extensive marketing experience and comprehensive knowledge of strategic leadership and execution. This person must be able to work with multiple physicians (and their teams) as well as interact with employers, case managers, and adjusters on a regular basis. The role also requires a deep understanding of what makes people tick, as well as a drive to deliver results that make a difference.
Objectives of this role
Collaborate with physician team(s) to uncover insights for developing marketing and branding strategies for growth
Identifying new opportunities among established clients and by securing new accounts
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
Implement and understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Grow employer relationships
Responsibilities
Lead development of marketing strategy by working closely with clients, physician teams, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
Conduct meetings regularly with stakeholders to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
Required skills and qualifications
Successful track record in leadership marketing role and campaign creation
Excellent leadership, communication, and decision-making skills
Experience in referral marketing, digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Proficiency with HTML, content management systems, and design software
Established roster of employer contacts
Desire to grow professionally through ongoing education
Job Type:
Full-time
Pay:
$75,000.00 - $85,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Health savings account
Paid time off
Vision insurance
Experience:
Workers' compensation: 2 years (Required)
Marketing: 2 years (Required)
Ability to Commute:
Saint Louis, MO 63141 (Preferred)
Work Location:
In person
#J-18808-Ljbffr