Marketing Director

SummaryThe overall purpose of the Community Liaison is census development in assigned markets through direct sales contacts with physicians, physician groups, and physician organizations, key hospital staff, managed care organizations, appropriate external and internal case managers, and any other potential referral sources. The CL is responsible for all external activities related to conceptualizing and implementing the marketing plan. Specific responsibilities include new business development, market research and planning, strategic promotion and advertising, lead generation by building relationships through cold calling/prospecting, and attending community events. He/she communicates with the administrative team with updates and referral information to assure the continuation of quality of care. Familiar with and follows facility policies and protocols. Utilizes the most current systems and policies. Participates in staff meetings and in-services as required.ResponsibilitiesThe following represents the essential functions of this job to be used to determine if an individual can perform these functions with or without reasonable accommodation. This is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under supervision.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Adheres to the code of conduct and employee handbook.Demonstrates leadership and managerial ability while promoting an open-door policy.Maintains respect for employees while ensuring a professional and pleasant working environment.Is of good emotional, mental, and physical health, having sound judgment and high professional standards.Is courteous in working with residents, families, and employees.Maintains a neat, well-groomed, and professional appearance always.Able to make independent and astute decisions.Maintains confidentiality of department, resident, employee information, communication, and documentation as well as compliance with HIPAA regulations.Has a desire to work with the geriatric resident and their current and prospective needs.Must be willing to be in the facility ready to begin assigned duties on time.Must be a skilled communicator, leader, and motivator.Able to organize and prioritize many tasks effectively.Must be detail-oriented and have excellent customer service skills.Able to react to emergency situations appropriately when required.Must be able to travel by personal automobile as required.Must demonstrate the ability to function as a cooperative team member with each member of the other departments.Maintains their facility census goals and marketing plan.Work to ensure professional and positive representation of the facility to the community. Addressing any unprofessional or undesired behaviors through Administration as needed.Promotes resident safety and quality care, being familiar with and utilizing best practices through QAPI.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Must be able to cope with the mental and emotional stress of the position.Must meet the general health requirements set forth by the policies of this facility, which includes a medical and physical examination.While performing the duties of this job, the employee is regularly required to stand, walk, drive, use hands, reach with hands and arms, stoop, kneel, crouch or crawl, and read talk or hear.Must be able to push, pull, move and/or lift a minimum of 25 pounds.May be necessary to assist in the evacuation of residents during emergency situations.Job LocationMust work throughout all areas of the facility. May require working irregular hours and may be exposed to communicable disease and/or body fluids, medical preparations, toxic substances, and occasionally ionizing radiation.Working ConditionsPrimary work location will be their assigned office/area but should be visible on the floor to staff and residents regularly, or in the community. Moves intermittently during working hours. Is subject to frequent interruptions. Is involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions/circumstances. Is subject to hostile and emotionally upset residents, family members, personnel, visitors, etc. Communicates with the medical staff, nursing personnel, and other department directors. Works beyond normal working hours and in other positions temporarily when necessary. As assigned, including some weekends, evenings, and holidays. Non-exempt position. Is subject to callback during emergency conditions (i.e., severe weather, evacuation, post-disaster, pandemic, survey, etc.). Attends and participates in continuing educational programs. May be subject to injury from falls, burns from equipment, odors, etc., throughout the workday, as well as reactions from dust, disinfectants, tobacco smoke, and other air contaminants. May be subject to exposure to infectious waste, diseases, conditions, etc., including TB and the AIDS and Hepatitis B viruses, coronavirus. May be subject to the handling of and exposure to hazardous chemicals. Maintains a liaison with the residents, their families, support departments, etc., to adequately plan for the resident’s needs. Utilizes and active with facility systems included but not limited to; PCC, TEAMS, and any other applications required for the success of the organization.Education and ExperienceBachelor’s Degree in a related field preferred. Preferred two years healthcare marketing experience. Established relationships in the healthcare industry. Strong verbal and interpersonal skills required. Motivated, compassionate, energetic, positive. If RN/LVN must have a current license to practice profession in the state. Reliable source of transportation, valid driver’s license, and proof of insurance. Must be capable of performing the Essential Job Functions of this job, with or without reasonable accommodation.Specific RequirementsMust be able to read, write, speak, and understand the English language. Must be a supportive team member, contribute to and be an example of teamwork and team concept. Must possess the ability to make independent decisions when circumstances warrant such actions. Maximizes the number of referrals from key physicians, physician organizations, hospital accounts, managed care organizations, and other local market sources to meet facility census goals. Coordinates and maintains up-to-date information on market and competitors including pricing, census information, service line information, clinical services, and sales strategies. Monitors census and payer mix trends. Ensures timely completion of facility referrals to admission and census tracking and trending information. In conjunction with the DCR, analyzes tracking and trending data to develop and implement strategies to meet census goals. Develop, Implement and Evaluate facility marketing plan. Identifies census challenges and barriers. Assist in developing and implementing strategies to overcome census challenges and barriers. Identifies referral source needs and market needs. Develops and implements plans to satisfy identified needs. Conduct onsite assessment at the hospital of all referrals prior to admission. The Director of Census Development is the liaison between the facility and hospital/referral source. Organize and arrange educational meetings for referral sources for a better working relationship. Assists facility internal marketing team in expanding community referrals to ensure continual referral growth. Communicates effectively with Administrator, Vice President of Operations, and Director of Community Relations. Compiles information on the local market including referral sources, competitors, and market trends. Prepares and submits a weekly sales contact log with a summary of activity, achievements, goals, and related outcomes, monthly calendar of scheduled events, and marketing plan. Establishes a rapport with Medical Directors within assigned facility and works with them to implement 'key physician' marketing and educational programs. Active participant in weekly business development meeting. Meet or exceed census goals as assigned by the Director of Community Relations. Develops and maintains a working knowledge of Medicare, Medicaid, Managed Care and private pay criteria for admission. Develop and maintain working knowledge of all area hospitals discharge and referral procedures. Uses tactful, appropriate communications in sensitive and emotional situations. Promotes positive public relations with patients, residents, family members, and referral sources on and off the job. Use appropriate workplace behavior and adhere to the dress code at all times. Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel, and the general public with patience, cheerful disposition, and enthusiasm, as well as must be willing to handle difficult residents, families, and staff. As a department head, demonstrate leadership through acts in a professional manner while displaying supportive relationships, open communication, encouraging positive morale, teamwork, and team building to promote the facility mission and visions. Must be knowledgeable of services provided, survey requirements, and guidelines that pertain to nursing care facilities. Must possess leadership and supervisory ability and the willingness to work harmoniously with and supervise other personnel. Must possess the ability to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies, and procedures, etc., that are necessary for operations. Must be willing to seek out new methods and principles and be willing to incorporate them into practices. Must not pose a direct threat to the health or safety of other individuals in the workplace. As a manager, display leadership in ways such as, following policies and procedure to lead by example and setting high expectations. Supports the facility in all its endeavors as it pertains to the promotion of services. Cooperates and works together with all co-workers, plan and complete job duties with minimal supervisory direction, including appropriate judgment.

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