Pocket Worlds LTD
Director of Growth Marketing - Mobile Gaming
Pocket Worlds LTD, Austin, Texas, us, 78716
About Pocket Worlds:At Pocket Worlds, we are building bleeding-edge technology that enables creators to develop the next generation of social experiences. Our flagship platform, Highrise, is where millions of people express themselves, engage in shared experiences, and create deep friendships. Over 40 million people have already joined the world of Highrise, and it's growing faster every day. Through Highrise, we are connecting the world through shared community created experiences and realizing the positive potential of the internet.About the Role:We are seeking a highly experienced and visionary
Director of Growth Marketing
to lead our growth strategies across all channels. This role is crucial in scaling our user base, optimizing customer acquisition, and driving long-term brand loyalty. The ideal candidate is a strategic thinker with a robust analytical mindset, a creative problem solver, and a proven leader in growth marketing.As the Director of Growth Marketing, you will support marketing goals and help the team conduct marketing campaigns that create awareness around the product.
You will help own innovative UA and Growth Marketing strategies to drive growth and performance. Your role will involve analyzing and optimizing channel performance, owning a $1M monthly budget, and collaborating with cross-functional teams to maximize
digital marketing strategies.Responsibilities:Develop and execute growth marketing strategies aligned with our mission and long-term goals.
Lead the optimization of marketing channels, including digital, social, content, and partnerships, to maximize ROI and achieve scalable growth.
Operating towards clearly defined goals in a marketing sprint cadence, collaborating with the marketing creative and live operations teams
Conducting thorough, creative analysis and cooperating with the design team on new concepts
Driving innovation and growth through constant experiments, A/B testing across multiple platforms with a balanced approach between art and science
Identify opportunities to optimize existing campaigns, explore new and innovative ideas across marketing channels, leverage targeting and personalization data, and develop automated solutions
Making developments and enhancements according to user needs and designing projects
Measure, report, and communicate UA activities, performance metrics, and insights with leadership on a regular cadence
Requirements:5+ years of experience in Growth Marketing, Performance Marketing, User Acquisition, or other relevant fields.
Proven track record of improving ROI.
Creative and results-oriented mindset.
Strong understanding and experience with iOS and Android stores.
Keen to learn new skills and work with new technologies and networks, staying current with market trends.
Excellent written and oral communication skills, including strong writing and editing skills.
Bonuses:You have worked in fintech, gaming, or consumer social startups.
You have experience with Data Driven Marketing Experience and/or have spent time in Investment banking at a top tier consulting firm.
Data-savvy with deep knowledge of marketing technologies and performance metrics.
You’re highly energetic and feel comfortable leading and pushing your team to succeed.
You have experience taking ownership of marketing channels with significant ($million+) spend.
Creative problem solver, ready to tackle complex challenges.
Why work with us:Impact: Your work will directly affect millions of users around the world.
Growth: Your growth isn’t capped by a career ladder. Show us you can deliver the impact, and we’ll respond with recognition and reward.
Elite team: You’ll be a member of a small and elite team with a lot of freedom to go after opportunities you identify.
Culture: High trust, high intensity, low process and bureaucracy. We pride ourselves in being a Silicon Valley startup with a laser focus on the mission, and we’ll happily remove all roadblocks in your path to success.
Reward: This role offers a highly competitive salary and very generous equity. Our incentives will be directly aligned toward success.
Office and team: Directly work with the cofounders in our office in Downtown Austin.
Benefits (US Only):Meaningful equity - we’re here to do amazing work, and we share in our wins together.
Equipment allowance - choose what you need to work at your best.
Healthcare, 401k / pension (US only)
Unlimited PTO.
Education/Training stipend - we've set aside a budget for every employee to continue to learn and grow their skills.
Pocket Worlds is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
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Director of Growth Marketing
to lead our growth strategies across all channels. This role is crucial in scaling our user base, optimizing customer acquisition, and driving long-term brand loyalty. The ideal candidate is a strategic thinker with a robust analytical mindset, a creative problem solver, and a proven leader in growth marketing.As the Director of Growth Marketing, you will support marketing goals and help the team conduct marketing campaigns that create awareness around the product.
You will help own innovative UA and Growth Marketing strategies to drive growth and performance. Your role will involve analyzing and optimizing channel performance, owning a $1M monthly budget, and collaborating with cross-functional teams to maximize
digital marketing strategies.Responsibilities:Develop and execute growth marketing strategies aligned with our mission and long-term goals.
Lead the optimization of marketing channels, including digital, social, content, and partnerships, to maximize ROI and achieve scalable growth.
Operating towards clearly defined goals in a marketing sprint cadence, collaborating with the marketing creative and live operations teams
Conducting thorough, creative analysis and cooperating with the design team on new concepts
Driving innovation and growth through constant experiments, A/B testing across multiple platforms with a balanced approach between art and science
Identify opportunities to optimize existing campaigns, explore new and innovative ideas across marketing channels, leverage targeting and personalization data, and develop automated solutions
Making developments and enhancements according to user needs and designing projects
Measure, report, and communicate UA activities, performance metrics, and insights with leadership on a regular cadence
Requirements:5+ years of experience in Growth Marketing, Performance Marketing, User Acquisition, or other relevant fields.
Proven track record of improving ROI.
Creative and results-oriented mindset.
Strong understanding and experience with iOS and Android stores.
Keen to learn new skills and work with new technologies and networks, staying current with market trends.
Excellent written and oral communication skills, including strong writing and editing skills.
Bonuses:You have worked in fintech, gaming, or consumer social startups.
You have experience with Data Driven Marketing Experience and/or have spent time in Investment banking at a top tier consulting firm.
Data-savvy with deep knowledge of marketing technologies and performance metrics.
You’re highly energetic and feel comfortable leading and pushing your team to succeed.
You have experience taking ownership of marketing channels with significant ($million+) spend.
Creative problem solver, ready to tackle complex challenges.
Why work with us:Impact: Your work will directly affect millions of users around the world.
Growth: Your growth isn’t capped by a career ladder. Show us you can deliver the impact, and we’ll respond with recognition and reward.
Elite team: You’ll be a member of a small and elite team with a lot of freedom to go after opportunities you identify.
Culture: High trust, high intensity, low process and bureaucracy. We pride ourselves in being a Silicon Valley startup with a laser focus on the mission, and we’ll happily remove all roadblocks in your path to success.
Reward: This role offers a highly competitive salary and very generous equity. Our incentives will be directly aligned toward success.
Office and team: Directly work with the cofounders in our office in Downtown Austin.
Benefits (US Only):Meaningful equity - we’re here to do amazing work, and we share in our wins together.
Equipment allowance - choose what you need to work at your best.
Healthcare, 401k / pension (US only)
Unlimited PTO.
Education/Training stipend - we've set aside a budget for every employee to continue to learn and grow their skills.
Pocket Worlds is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
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