Origin
JOCKO FUEL -VP of Marketing
Origin, Jay, Maine, us, 04239
EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.About the Organization: WHO WE ARE
Origin is America's next big brand. We make everything from dirt-to-shirt right here in our Maine and North Carolina-based factories. Workwear, Huntwear, Fightwear and Lifewear are the core of our business, and we are the first brand to manufacture footwear in Franklin County, Maine in the last 30 years. We pride ourselves in making heirloom quality, durable goods and apparel right here in America.
Origin was first launched in 2011. In 2013, our founder, Pete Roberts, with the help of friends and family, cleared a forest and built a small timber-frame factory, with the sole purpose to make the world's BEST Brazilian Jiu-Jitsu gear. Since then, we have grown, now headquartered in the heart of downtown Farmington, Maine and Asheboro, North Carolina, and expanding our product offerings to include apparel, denim jeans, outerwear, footwear, and JOCKO FUEL nutritional supplements.
Check out our website to learn more about the products we pour our hearts into:
-> http://www.originusa.com
BUT THERE IS MORE: More than creating the best products on the planet, Origin believes in the American Dream and that it's still very much alive. We believe in our communities and our local workforce. We believe in the reshoring of our machinery and rebuilding the knowledge and skills of the past to create economic sustainability here at home for generations to come. This is a mission we support wholeheartedly as Origin has grown to become one of the largest privately-owned employers in Franklin County, Maine, and one of the fastest-growing businesses in America, making the Inc. 500 for the past three years.
Join us as we restore the pride and soul of American manufacturing.Category: MarketingDescription:
JOCKO FUEL is a rapidly growing sports nutrition company. We offer a fast-paced, competitive work environment that provides an opportunity to grow your career like no other place in the world.We’re proud of our brand impact. Our product line promises a clean, natural, and functional ingredient approach that has raised the bar and disrupted an industry contaminated with over-caffeinated, over-processed, and over-sugared products. We are systematically uncovering these problems and uncompromising in our mission to bring healthier alternatives to the industry, to our customers, and to our own families.The Vice President of Marketing will be responsible for developing and executing the comprehensive marketing strategies that enhance brand awareness, drive customer acquisition, and maximize revenue growth. This role requires a strategic thinker with a deep understanding of consumer products, market trends, and digital marketing. The VP of Marketing will lead a talented marketing team and collaborate with other departments to achieve our business objectives.PRIMARY RESPONSIBILITIES:Develop and implement a cohesive marketing plan to increase brand awareness and drive sales growth for Jocko Fuel's products.Lead, mentor, and manage the marketing team, ensuring alignment with company goals and professional development.Oversee all marketing activities, including digital marketing, content creation, advertising, public relations, and events.Analyze market trends and competitors to identify opportunities and challenges specific to the consumer products industry.Manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.Collaborate with sales, product development, and customer service teams to ensure consistent messaging and branding across all channels.Utilize data-driven insights to measure and optimize the effectiveness of marketing campaigns.Build and maintain relationships with key industry partners, media, and stakeholders.Report on marketing performance metrics to the president and provide actionable recommendations.QUALIFICATIONS:Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the consumer products industry.Proven track record of developing and executing successful marketing strategies for consumer products.Strong understanding of digital marketing, SEO, social media, and content marketing.Excellent leadership, communication, and interpersonal skills.Analytical mindset with the ability to leverage data for decision-making.Creative thinker with a passion for innovation and problem-solving.Ability to thrive in a fast-paced, dynamic environment.JOCKO FUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Job Type: Full-time / RemoteBenefits:401(k)401(k) matchingEmployee assistance programEmployee discountsDental insuranceHealth insuranceVision insurancePaid time offFull-Time/Part-Time: Full-TimeLocation: Jocko Fuel LLCPosition: JOCKO FUEL - VP of MarketingExempt/Non-Exempt: ExemptNumber of Openings: 1This position is currently accepting applications.
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Origin is America's next big brand. We make everything from dirt-to-shirt right here in our Maine and North Carolina-based factories. Workwear, Huntwear, Fightwear and Lifewear are the core of our business, and we are the first brand to manufacture footwear in Franklin County, Maine in the last 30 years. We pride ourselves in making heirloom quality, durable goods and apparel right here in America.
Origin was first launched in 2011. In 2013, our founder, Pete Roberts, with the help of friends and family, cleared a forest and built a small timber-frame factory, with the sole purpose to make the world's BEST Brazilian Jiu-Jitsu gear. Since then, we have grown, now headquartered in the heart of downtown Farmington, Maine and Asheboro, North Carolina, and expanding our product offerings to include apparel, denim jeans, outerwear, footwear, and JOCKO FUEL nutritional supplements.
Check out our website to learn more about the products we pour our hearts into:
-> http://www.originusa.com
BUT THERE IS MORE: More than creating the best products on the planet, Origin believes in the American Dream and that it's still very much alive. We believe in our communities and our local workforce. We believe in the reshoring of our machinery and rebuilding the knowledge and skills of the past to create economic sustainability here at home for generations to come. This is a mission we support wholeheartedly as Origin has grown to become one of the largest privately-owned employers in Franklin County, Maine, and one of the fastest-growing businesses in America, making the Inc. 500 for the past three years.
Join us as we restore the pride and soul of American manufacturing.Category: MarketingDescription:
JOCKO FUEL is a rapidly growing sports nutrition company. We offer a fast-paced, competitive work environment that provides an opportunity to grow your career like no other place in the world.We’re proud of our brand impact. Our product line promises a clean, natural, and functional ingredient approach that has raised the bar and disrupted an industry contaminated with over-caffeinated, over-processed, and over-sugared products. We are systematically uncovering these problems and uncompromising in our mission to bring healthier alternatives to the industry, to our customers, and to our own families.The Vice President of Marketing will be responsible for developing and executing the comprehensive marketing strategies that enhance brand awareness, drive customer acquisition, and maximize revenue growth. This role requires a strategic thinker with a deep understanding of consumer products, market trends, and digital marketing. The VP of Marketing will lead a talented marketing team and collaborate with other departments to achieve our business objectives.PRIMARY RESPONSIBILITIES:Develop and implement a cohesive marketing plan to increase brand awareness and drive sales growth for Jocko Fuel's products.Lead, mentor, and manage the marketing team, ensuring alignment with company goals and professional development.Oversee all marketing activities, including digital marketing, content creation, advertising, public relations, and events.Analyze market trends and competitors to identify opportunities and challenges specific to the consumer products industry.Manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.Collaborate with sales, product development, and customer service teams to ensure consistent messaging and branding across all channels.Utilize data-driven insights to measure and optimize the effectiveness of marketing campaigns.Build and maintain relationships with key industry partners, media, and stakeholders.Report on marketing performance metrics to the president and provide actionable recommendations.QUALIFICATIONS:Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the consumer products industry.Proven track record of developing and executing successful marketing strategies for consumer products.Strong understanding of digital marketing, SEO, social media, and content marketing.Excellent leadership, communication, and interpersonal skills.Analytical mindset with the ability to leverage data for decision-making.Creative thinker with a passion for innovation and problem-solving.Ability to thrive in a fast-paced, dynamic environment.JOCKO FUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Job Type: Full-time / RemoteBenefits:401(k)401(k) matchingEmployee assistance programEmployee discountsDental insuranceHealth insuranceVision insurancePaid time offFull-Time/Part-Time: Full-TimeLocation: Jocko Fuel LLCPosition: JOCKO FUEL - VP of MarketingExempt/Non-Exempt: ExemptNumber of Openings: 1This position is currently accepting applications.
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