Avature
Marketing Leader
Avature, Lisle, Illinois, United States, 60532
Molex is growing in the Optical Solutions Business Unit and is looking for a growth minded person to join our team as a Marketing Leader. If you are looking for a way to accelerate your career and be part of a great company, this may be the opportunity for you. In this role you will have the opportunity to work with highly dedicated professionals at Molex and bring your experience and knowledge to be recognized as the Marketing Leader for the Fiber Optic Connectivity Segment (OCS).Are you looking to make a connection to your career? Come to Molex where we create connections for life. We use innovation, engineering excellence, commitment to quality and reliability, and superior customer experience to improve communication, elevate experiences, and engage and inspire people everywhere.What You Will Do
Objectives of this Role
Work with other parts of OCS and Molex Corporate Marketing to drive growth through expanded brand awareness, lead generation, and content development and communication.Work with Product Management, Business Development and Engineering Teams on developing value props for our products.Work with Molex Corporate marketing team, OCS BU, and external teams to develop content including presentations, blogs, articles, and product spec.Develop and implement plans to increase awareness of the Molex Brand across targeted growth markets.Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.Prepare marketing activity reports and metrics for program success.Compile market research, forecasts, competitor analyses, campaign results, and consumer trends.Responsibilities:
Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data.Identify Personas we intend to reach and educate broader Molex marketing organization.Build and execute on plans around thought leadership in selected target markets.Communicate campaign objectives, timelines, and deliverables to Business Development, Sales, and Product Management teams, and provide instructions for usage and promotion.Coordinate with Molex Corporate marketing team on Digital Initiatives including web page design, partner programs.Evaluate usage data of Molex.com and work to drive continuous improvement with corporate web team.Educate Optical Connectivity Team on potential ways to reach our target audiences.Build a strong team by developing early in career talent as well as develop future leaders.Event Management - manage directly a few events that are unique to OCS, work with other parts of Molex on OCS participation in events managed by other BUs or Corporate.Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.Who You Are (Basic Qualifications)
Bachelor’s degree in marketing or related field.Experience in a B2B environment.Knowledge of traditional and digital marketing, content marketing, and social media marketing.Experience developing and implementing integrated marketing plans spanning thought leadership content, digital campaigns, organic and paid search, advertising, and in person marketing such as speaking engagements, tradeshows, etc.Excellent communication and presentation skills.What Will Put You Ahead
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.Experience in budgeting and forecasting.Using data analytics software for research.Experience with Account Based Marketing (ABM).Experience with Social Marketing.Experience in Data Center Market.Experience with Fiber Optic Products.Working knowledge of digital tools for reaching targeted personas at targeted customers.MBA.
#J-18808-Ljbffr
Objectives of this Role
Work with other parts of OCS and Molex Corporate Marketing to drive growth through expanded brand awareness, lead generation, and content development and communication.Work with Product Management, Business Development and Engineering Teams on developing value props for our products.Work with Molex Corporate marketing team, OCS BU, and external teams to develop content including presentations, blogs, articles, and product spec.Develop and implement plans to increase awareness of the Molex Brand across targeted growth markets.Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.Prepare marketing activity reports and metrics for program success.Compile market research, forecasts, competitor analyses, campaign results, and consumer trends.Responsibilities:
Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data.Identify Personas we intend to reach and educate broader Molex marketing organization.Build and execute on plans around thought leadership in selected target markets.Communicate campaign objectives, timelines, and deliverables to Business Development, Sales, and Product Management teams, and provide instructions for usage and promotion.Coordinate with Molex Corporate marketing team on Digital Initiatives including web page design, partner programs.Evaluate usage data of Molex.com and work to drive continuous improvement with corporate web team.Educate Optical Connectivity Team on potential ways to reach our target audiences.Build a strong team by developing early in career talent as well as develop future leaders.Event Management - manage directly a few events that are unique to OCS, work with other parts of Molex on OCS participation in events managed by other BUs or Corporate.Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.Who You Are (Basic Qualifications)
Bachelor’s degree in marketing or related field.Experience in a B2B environment.Knowledge of traditional and digital marketing, content marketing, and social media marketing.Experience developing and implementing integrated marketing plans spanning thought leadership content, digital campaigns, organic and paid search, advertising, and in person marketing such as speaking engagements, tradeshows, etc.Excellent communication and presentation skills.What Will Put You Ahead
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.Experience in budgeting and forecasting.Using data analytics software for research.Experience with Account Based Marketing (ABM).Experience with Social Marketing.Experience in Data Center Market.Experience with Fiber Optic Products.Working knowledge of digital tools for reaching targeted personas at targeted customers.MBA.
#J-18808-Ljbffr