ByteDance
Content Marketing Manager - CapCut
ByteDance, Los Angeles, California, United States, 90079
About CapCut
CapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors, and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us.Our Team
CapCut team's mission is to inspire video creation by providing users with a wide range of video editing functions and easy-to-use video templates. We aim to build the best and most localized editing experience, to help users catch up with the trend and express themselves. This role is a part of the CapCut for Business team that supports commercial users and businesses to streamline their marketing content production process from beginning to end.ResponsibilitiesBe our Content Marketing Generalist - focuses on strategizing, developing, and implementing highly creative promotional campaigns to promote CapCut products, generate leads, and drive conversions for commercial users and businesses.Manage the operational workflow cross-functionally, including leading cross-functional teams, monitoring performance, troubleshooting, and reporting.Develop and implement end-to-end lifecycle marketing strategies to engage users at each stage of their journey. Analyze user data to identify trends, segmentation opportunities, and insights to inform GTM strategies.Develop and implement unified SEO strategies and best practices across the digital ecosystem that drive long-term sustainable traffic, ranking improvements, and conversions for CapCut's business products and features.Support CapCut's business product GTM through user research, product tests, and iterations throughout the product development cycle.Create and maintain a content calendar to ensure a consistent delivery of high-quality content; identify and capitalize on relevant major events and tentpole topics to maximize lead-gen and conversions.Work with cross-functional partners including Product Management, Product Marketing, Brand Marketing, R&D, Monetization, Content, and User Insights, to ensure functional partners are aligned on key objectives and timelines.QualificationsMinimum Qualifications:BA/BS degree.5+ years in content marketing, lifecycle marketing, campaign management, or equivalent roles.Proven success in SEO, lifecycle or email marketing, content strategy development, and content production.Strong analytical skills with the ability to interpret data and make data-driven decisions.Demonstrate strong abilities to own, manage, and communicate strategy/approach across diverse teams and stakeholders.Highly skilled at synthesizing business insights for problem-solving.Experience working with international teams across time zones. Self-starter and result-driven.ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://shorturl.at/cdpT2 .Job Information:【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $102000 - $220000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our Company Benefits Are Designed To Convey Company Culture And Values, To Create An Efficient And Inspiring Work Environment, And To Support Our Employees To Give Their Best In Both Work And Life. We Offer The Following Benefits To Eligible Employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; andExercising sound judgment.
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CapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors, and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us.Our Team
CapCut team's mission is to inspire video creation by providing users with a wide range of video editing functions and easy-to-use video templates. We aim to build the best and most localized editing experience, to help users catch up with the trend and express themselves. This role is a part of the CapCut for Business team that supports commercial users and businesses to streamline their marketing content production process from beginning to end.ResponsibilitiesBe our Content Marketing Generalist - focuses on strategizing, developing, and implementing highly creative promotional campaigns to promote CapCut products, generate leads, and drive conversions for commercial users and businesses.Manage the operational workflow cross-functionally, including leading cross-functional teams, monitoring performance, troubleshooting, and reporting.Develop and implement end-to-end lifecycle marketing strategies to engage users at each stage of their journey. Analyze user data to identify trends, segmentation opportunities, and insights to inform GTM strategies.Develop and implement unified SEO strategies and best practices across the digital ecosystem that drive long-term sustainable traffic, ranking improvements, and conversions for CapCut's business products and features.Support CapCut's business product GTM through user research, product tests, and iterations throughout the product development cycle.Create and maintain a content calendar to ensure a consistent delivery of high-quality content; identify and capitalize on relevant major events and tentpole topics to maximize lead-gen and conversions.Work with cross-functional partners including Product Management, Product Marketing, Brand Marketing, R&D, Monetization, Content, and User Insights, to ensure functional partners are aligned on key objectives and timelines.QualificationsMinimum Qualifications:BA/BS degree.5+ years in content marketing, lifecycle marketing, campaign management, or equivalent roles.Proven success in SEO, lifecycle or email marketing, content strategy development, and content production.Strong analytical skills with the ability to interpret data and make data-driven decisions.Demonstrate strong abilities to own, manage, and communicate strategy/approach across diverse teams and stakeholders.Highly skilled at synthesizing business insights for problem-solving.Experience working with international teams across time zones. Self-starter and result-driven.ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://shorturl.at/cdpT2 .Job Information:【For Pay Transparency】Compensation Description (annually)
The base salary range for this position in the selected city is $102000 - $220000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our Company Benefits Are Designed To Convey Company Culture And Values, To Create An Efficient And Inspiring Work Environment, And To Support Our Employees To Give Their Best In Both Work And Life. We Offer The Following Benefits To Eligible Employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; andExercising sound judgment.
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