CMI/Compas
Analyst, SEM
CMI/Compas, Chicago, Illinois, United States, 60290
The SEM & Emerging Media team is looking to bring on some bright new stars with big plans to help shape the future of Search. We help brands reach patients and doctors with the right message to assist them along their journey at the right time.u00A0 Are you data driven?u00A0 Do you like geeking out on innovation and emerging media?u00A0 Come join our team!
As an integral member of the SEM & Emerging Media team, you will assist in the day to day management of assigned accounts in coordination with your direct Supervisor. You will work with media, analytics, and other account management teams to ensure client goals and expectations are met or exceeded. This role reports in to the Supervisor, Associate Director or Director of SEM & Emerging Media.RESPONSIBILITIES:Overall management and optimization of client accounts to ensure campaign delivery, reach, and performance goals are met or exceededBuild expertise in leading ad technology platforms such as Google Search Ads 360, as well as CMIu2019s proprietary technology and data platformsAssist in developing proposals which achieve client and/or brand objectivesPerform keyword research and develop structure and ad copy for SEM campaignsAnalyze performance data and implement optimizations to increase ROI of campaignsWork directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search, video, and contextual marketing campaignsPartner with analytics to create A/B landing page and creative ad testing and analysis and propose product enhancements for campaignsWrite and edit ad copy for A/B testing purposesBuild bulksheets, tracking URLs and launch campaignsMaintain budget and spend allocation for campaigns based on set goals. Tenaciously troubleshoot and escalate technical issues.Develop bidding strategies and implement automated bid management rules within paid search management tools such as Google Search Ads 360Perform regular competitive research analysis for all campaignsStay abreast of new tools, ad formats, trends and best practices in Search and Emerging Media through research and/or industry events and conferencesCreate, format and update Med Legal submission documents for assigned accountsRegularly coordinate with vendors and Reps on collaborative recommendations for optimization and managementShare insights and knowledge with the rest of team SEM in an effort to continuously improve and evolve our processesDrive improvements to CMIu2019s technology stack and to the operational effectiveness of the entire Search team
REQUIREMENTS:1-3 years experience in managing paid search accountsStrong web analytics background and project management skillsOutstanding analytical and problem solving skillsStrong Excel skills with the ability to create pivot tables and perform v-lookupsKnowledge of Web Analytics software, such as Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fieldsStrong quantitative analysis skillsDemonstrable passion for learning new technologiesPassion for working in a fast growing healthcare media agencyGoogle & Microsoft certification a plusContextual, video and/or programmatic experience a plusExperience in the pharmaceutical vertical a plus
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As an integral member of the SEM & Emerging Media team, you will assist in the day to day management of assigned accounts in coordination with your direct Supervisor. You will work with media, analytics, and other account management teams to ensure client goals and expectations are met or exceeded. This role reports in to the Supervisor, Associate Director or Director of SEM & Emerging Media.RESPONSIBILITIES:Overall management and optimization of client accounts to ensure campaign delivery, reach, and performance goals are met or exceededBuild expertise in leading ad technology platforms such as Google Search Ads 360, as well as CMIu2019s proprietary technology and data platformsAssist in developing proposals which achieve client and/or brand objectivesPerform keyword research and develop structure and ad copy for SEM campaignsAnalyze performance data and implement optimizations to increase ROI of campaignsWork directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search, video, and contextual marketing campaignsPartner with analytics to create A/B landing page and creative ad testing and analysis and propose product enhancements for campaignsWrite and edit ad copy for A/B testing purposesBuild bulksheets, tracking URLs and launch campaignsMaintain budget and spend allocation for campaigns based on set goals. Tenaciously troubleshoot and escalate technical issues.Develop bidding strategies and implement automated bid management rules within paid search management tools such as Google Search Ads 360Perform regular competitive research analysis for all campaignsStay abreast of new tools, ad formats, trends and best practices in Search and Emerging Media through research and/or industry events and conferencesCreate, format and update Med Legal submission documents for assigned accountsRegularly coordinate with vendors and Reps on collaborative recommendations for optimization and managementShare insights and knowledge with the rest of team SEM in an effort to continuously improve and evolve our processesDrive improvements to CMIu2019s technology stack and to the operational effectiveness of the entire Search team
REQUIREMENTS:1-3 years experience in managing paid search accountsStrong web analytics background and project management skillsOutstanding analytical and problem solving skillsStrong Excel skills with the ability to create pivot tables and perform v-lookupsKnowledge of Web Analytics software, such as Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fieldsStrong quantitative analysis skillsDemonstrable passion for learning new technologiesPassion for working in a fast growing healthcare media agencyGoogle & Microsoft certification a plusContextual, video and/or programmatic experience a plusExperience in the pharmaceutical vertical a plus
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