Sr Marketing Manager, Go-to-Market, AWS Startup Marketing

DescriptionTrusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world’s largest companies. With nearly 20 years of experience gained from supporting hundreds of thousands of startups that have come before, we help founders prove that their world-changing ideas are possible, at any stage of growth or level of funding. This is why more startups, and over 80% of unicorns, build on AWS.The AWS Global Startup Marketing team is seeking an experienced Sr Marketing Manager to lead and execute our go-to-market strategy for AWS Startup tentpole initiatives. In this critical role, you'll orchestrate high-impact multichannel campaign launches and events that elevate AWS's position in the global startup ecosystem and drive acquisition of program sign-ups.You'll own the global launch calendar, seamlessly integrating Startup marketing moments into the broader AWS marketing roadmap. This requires adept navigation of cross-segment and cross-business unit dynamics, with a particular focus on our generative AI marketing initiatives. Your expertise in driving marketing promotions for tentpole events will be crucial in exceeding signup targets.The ideal candidate is a strategic thinker and self-starter, with a proven track record of successful global-scale launch programs and the ability to galvanize cross-functional teams. You'll thrive in our dynamic environment, leveraging your expertise across various marketing channels including email, blogs, digital media and advertising, social media, and content marketing.Success in this role requires a "think big" mentality coupled with a get-it-done attitude. You must be able to navigate complex, evolving, and ambiguous environments while persistently pursuing bar-raising launch campaigns that resonate with the startup ecosystem.Strong preference for Seattle, WA, as the location for the role. Relocation provided.Key job responsibilitiesOrchestrate high-impact multichannel marketing campaigns that elevate AWS's position in the global startup ecosystem and promotions for tentpole initiatives to meet and exceed program signups for initiatives such as AWS GenAI Lofts, AWS GenAI Accelerator, AWS Impact Accelerator.Write compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.Own and manage the global launch calendar, integrating Startup marketing moments into the broader AWS marketing roadmap, with a high focus on generative AI marketing initiatives.Collaborate with and integrate AWS executives into Startup campaigns with talking points, social postings, and keynote presentations.Execute live launch events with operational and logistical excellence.Manage relationships with paid media partners, streaming platforms, digital communities, internal media, influencers, and podcast partners.Monitor and analyze campaign performance using data analytics and make data-driven decisions to optimize campaigns for maximum impact and ROI.You will get to work with some of the most innovative entrepreneurs, startups, Amazonians, and have a big impact every day.About The TeamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Basic Qualifications6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience communicating results to senior leadershipExperience in writing compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.Preferred QualificationsExperience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insightsExperience with Salesforce and TableauStartup Ecosystem experienceAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

https://www.amazon.jobs/en/disability/us .Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit

https://www.aboutamazon.com/workplace/employee-benefits .Company - Amazon Web Services, Inc.Job ID: A2715572

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