UCLA
Director, Strategic Marketing
UCLA, Los Angeles, California, United States, 90079
Description
If you have a passion for driving innovative marketing strategies that deliver incredible results, join us as our Director of Strategic Marketing.As a key member of our Marketing leadership team, you’ll lead the development and implementation of effective marketing strategies and programs for our priority service lines, including adult and pediatric inpatient and outpatient care for 5 hospitals and 280 clinics throughout Greater Los Angeles. You’ll align all strategic marketing activities with a focus on achieving UCLA Health’s strategic priorities while positioning the organization as a world-renowned academic health system. This will involve facilitating strategic planning, tactical implementation, resource utilization, performance measurement, and optimization.Critical to your success will be your ability to grow and lead an exceptional strategic program management team and build strong relationships with key leaders and stakeholders throughout UCLA Health. This will include leadership and staff in Market Intelligence, Channel Strategy, Data & Analytics, Digital Customer Experience, Marketing Operations, Brand Strategy & Creative, Strategic Partnerships, Communications, clinical and operational leadership, and departments and divisions throughout the health system. The impact you make will be felt regionally, nationally, and internationally.At UCLA Health, our passion for transforming human health has enabled us to become a world-renowned health system, recently ranked No. 1 in Los Angeles and California by US News & World Report and consistently ranked as one of the best workplaces. We’re also home to the world-class medical research and clinical education capabilities of the David Geffen School of Medicine.If you’re looking to use your unique abilities to make a real impact in others’ lives, come to UCLA Health and join one of the most advanced health care marketing teams nationwide.*At UCLA Health, we value the connections and culture that an in-person working experience provides. As such, this position is fully on-site. Relocation opportunities may be available.Salary Range: $102,500 to $227,700 AnnuallyQualifications
We’re seeking a proven marketing pro with in-depth knowledge of the full scope of marketing and communications, including acquisition, reputation, marketing research, and brand marketing strategies. You’ll need extensive experience and a strong track record of success developing and implementing results-driven strategic marketing plans and programs, coaching a high-performance team, and building relationships with cross-functional colleagues. Healthcare delivery industry experience is preferred. You’ll also need:At least 10 years of high-level strategic marketing experienceAt least 5 years of team leadership experienceHealthcare delivery experience strongly preferredAdvanced knowledge of concepts, principles and methods of developing and executing marketing strategiesAdvanced ability to translate short and long range business plans to impactful strategic marketing strategies and programsAdvanced ability to communicate marketing strategies to internal subject matter experts to aid them in plan and program executionAdvanced leadership and management capabilities, including goal-setting, performance coaching, team leadership, corrective action, and successful collaboration with leadership colleagues and staff at all levelsAbility to turn short- and long-range business goals into strategic marketing plans
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If you have a passion for driving innovative marketing strategies that deliver incredible results, join us as our Director of Strategic Marketing.As a key member of our Marketing leadership team, you’ll lead the development and implementation of effective marketing strategies and programs for our priority service lines, including adult and pediatric inpatient and outpatient care for 5 hospitals and 280 clinics throughout Greater Los Angeles. You’ll align all strategic marketing activities with a focus on achieving UCLA Health’s strategic priorities while positioning the organization as a world-renowned academic health system. This will involve facilitating strategic planning, tactical implementation, resource utilization, performance measurement, and optimization.Critical to your success will be your ability to grow and lead an exceptional strategic program management team and build strong relationships with key leaders and stakeholders throughout UCLA Health. This will include leadership and staff in Market Intelligence, Channel Strategy, Data & Analytics, Digital Customer Experience, Marketing Operations, Brand Strategy & Creative, Strategic Partnerships, Communications, clinical and operational leadership, and departments and divisions throughout the health system. The impact you make will be felt regionally, nationally, and internationally.At UCLA Health, our passion for transforming human health has enabled us to become a world-renowned health system, recently ranked No. 1 in Los Angeles and California by US News & World Report and consistently ranked as one of the best workplaces. We’re also home to the world-class medical research and clinical education capabilities of the David Geffen School of Medicine.If you’re looking to use your unique abilities to make a real impact in others’ lives, come to UCLA Health and join one of the most advanced health care marketing teams nationwide.*At UCLA Health, we value the connections and culture that an in-person working experience provides. As such, this position is fully on-site. Relocation opportunities may be available.Salary Range: $102,500 to $227,700 AnnuallyQualifications
We’re seeking a proven marketing pro with in-depth knowledge of the full scope of marketing and communications, including acquisition, reputation, marketing research, and brand marketing strategies. You’ll need extensive experience and a strong track record of success developing and implementing results-driven strategic marketing plans and programs, coaching a high-performance team, and building relationships with cross-functional colleagues. Healthcare delivery industry experience is preferred. You’ll also need:At least 10 years of high-level strategic marketing experienceAt least 5 years of team leadership experienceHealthcare delivery experience strongly preferredAdvanced knowledge of concepts, principles and methods of developing and executing marketing strategiesAdvanced ability to translate short and long range business plans to impactful strategic marketing strategies and programsAdvanced ability to communicate marketing strategies to internal subject matter experts to aid them in plan and program executionAdvanced leadership and management capabilities, including goal-setting, performance coaching, team leadership, corrective action, and successful collaboration with leadership colleagues and staff at all levelsAbility to turn short- and long-range business goals into strategic marketing plans
#J-18808-Ljbffr