Tbwa Chiat/Day Inc
Sr. Manager, Marketing (Lead Generation & Digital) - Pharma
Tbwa Chiat/Day Inc, Boston, Massachusetts, us, 02298
Sr. Manager, Marketing (Lead Generation & Digital) - Pharma
Remote, United StatesFully remote opportunity!Position Summary:
The Sr Manager, Marketing is a strategic role responsible for driving lead generation, promotional activities, and the development of sales collateral across web and social media channels. This role is pivotal in shaping Precision AQ’s marketing strategy, enhancing brand visibility, and optimizing marketing channels to achieve business growth. The Sr Manager, Marketing will work closely with cross-functional teams, including BD, product development, and executive leadership to ensure cohesive and effective marketing initiatives.Key Responsibilities:Develop and implement comprehensive lead generation strategies to drive high-quality leads.Utilize channel & CRM analytics to track lead generation performance and optimize campaigns.Collaborate with the inside sales team to ensure seamless lead handoff and follow-up processes.Oversee and manage all digital marketing campaigns, including SEO, SEM, LinkedIn advertising, and email marketing.Craft and execute compelling promotional content tailored for various digital platforms.Monitor and analyze digital campaign performance metrics, providing actionable insights for continuous improvement.Responsible for the management and maintenance of the Precisionaq.com website, ensuring it is user-friendly, up-to-date, and optimized for search.Implement best practices for SEO to increase organic traffic and improve search engine rankings.Analyze website performance using tools like Google Analytics and provide recommendations for enhancements.Develop and maintain a comprehensive content calendar that aligns with marketing objectives and business goals.Coordinate the creation, approval, and distribution of content across various channels.Ensure content consistency and alignment with the overall marketing strategy.Support the development of annual strategic marketing plan including details on marketing tactics, messages, channels, and responsible parties.Develop channel-specific strategies that ladder up to the overarching marketing strategy.Ensure a cohesive approach across all marketing efforts.Qualifications:Minimum 7 years of experience in marketing with a focus on lead generation, digital marketing, and content management.Experience in healthcare/pharma industry preferred.Proven track record of developing and executing successful marketing strategies and campaigns.Strong understanding of digital marketing tools and platforms, including CRM and marketing automation systems.Excellent leadership, communication, and interpersonal skills.Strong analytical and problem-solving skills, but also adept at creativity and innovation.Bachelor’s degree in Marketing or other related field.Preferred:Experience in healthcare/pharma industry.Proficiency with CMS; HubSpot preferred.Experience with search engine marketing tools (e.g. Semrush).Familiarity with CRM and marketing automation tools (e.g. Salesforce, HubSpot).Understanding and experience with project management platforms (Asana, Workfront, Teams, etc).
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Remote, United StatesFully remote opportunity!Position Summary:
The Sr Manager, Marketing is a strategic role responsible for driving lead generation, promotional activities, and the development of sales collateral across web and social media channels. This role is pivotal in shaping Precision AQ’s marketing strategy, enhancing brand visibility, and optimizing marketing channels to achieve business growth. The Sr Manager, Marketing will work closely with cross-functional teams, including BD, product development, and executive leadership to ensure cohesive and effective marketing initiatives.Key Responsibilities:Develop and implement comprehensive lead generation strategies to drive high-quality leads.Utilize channel & CRM analytics to track lead generation performance and optimize campaigns.Collaborate with the inside sales team to ensure seamless lead handoff and follow-up processes.Oversee and manage all digital marketing campaigns, including SEO, SEM, LinkedIn advertising, and email marketing.Craft and execute compelling promotional content tailored for various digital platforms.Monitor and analyze digital campaign performance metrics, providing actionable insights for continuous improvement.Responsible for the management and maintenance of the Precisionaq.com website, ensuring it is user-friendly, up-to-date, and optimized for search.Implement best practices for SEO to increase organic traffic and improve search engine rankings.Analyze website performance using tools like Google Analytics and provide recommendations for enhancements.Develop and maintain a comprehensive content calendar that aligns with marketing objectives and business goals.Coordinate the creation, approval, and distribution of content across various channels.Ensure content consistency and alignment with the overall marketing strategy.Support the development of annual strategic marketing plan including details on marketing tactics, messages, channels, and responsible parties.Develop channel-specific strategies that ladder up to the overarching marketing strategy.Ensure a cohesive approach across all marketing efforts.Qualifications:Minimum 7 years of experience in marketing with a focus on lead generation, digital marketing, and content management.Experience in healthcare/pharma industry preferred.Proven track record of developing and executing successful marketing strategies and campaigns.Strong understanding of digital marketing tools and platforms, including CRM and marketing automation systems.Excellent leadership, communication, and interpersonal skills.Strong analytical and problem-solving skills, but also adept at creativity and innovation.Bachelor’s degree in Marketing or other related field.Preferred:Experience in healthcare/pharma industry.Proficiency with CMS; HubSpot preferred.Experience with search engine marketing tools (e.g. Semrush).Familiarity with CRM and marketing automation tools (e.g. Salesforce, HubSpot).Understanding and experience with project management platforms (Asana, Workfront, Teams, etc).
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